M. Hakan KESKİN The book in your hand is the Turkish version of the project designed as two books in Turkish and English on Supply Chain Management. The aim of the aforementioned project is to provide a textbook and basic resources written specifically for Turkey to the logistics departments, where mostly English or one-to-one translated books are used on "Supply Chain Management".
For this reason, the content of the study was designed to be used in one semester in accordance with 14 weeks. For the convenience of faculty members, a syllabus [syllabus] [according to the Bologna process] has been added at the end of the book, as well as "Learning Objectives", "Discussion and Research Topics" and "Evaluation Questions" for each section.
Based on the foresight that students who graduate from logistics departments will primarily be employed in Turkey, the content of each department has been enriched with field examples and practices suitable for Anatolian realities.
Due to the international nature of supply chains, global supply chain practices and practices of multinational companies that transcend national borders have been added to the examples at the national level.
The reason why the book is prepared in two languages, Turkish and English, is that most of the logistics programs in Turkey provide education in English. Thus, it is thought that Turkish and foreign students [who are considering shaping their future in Turkey] will contribute to the solution of the problems they encounter while taking lessons in a language other than their mother tongue, to overcome the confusion in different languages ​​in logistics jargon, and to have access to both Turkish and English versions of the same subject. .

Salih Güney The Basic and General Business book has been written in accordance with today's business and management understanding. The establishment, responsibility, continuity and evaluation criteria of the enterprise are the main points of the book. The topics of the book are explained by following a systematic writing technique. The Basic and General Business book has three main purposes. The first aim is to provide systematic information to the students and teachers of the Faculty of Economics and Administrative Sciences; the second purpose is to provide basic information to those who want to open and manage a business; The third aim is to provide regular information to those who want to do academic studies in the field of business.

Sıddık Arslan This book, which deals with the basic issues of mathematics teaching at the undergraduate level with the approach of giving lectures in the classroom, is the product of twenty years of experience. In the explanation of the subjects; It has adopted the aim of being able to carry out the mathematical operations that students need, to develop mathematical thinking and to teach mathematical concepts.
In the book; numbers, algebra, functions, derivatives and integrals, which are the basic subjects of mathematical analysis, and vector, matrix, determinant and linear equation systems of linear algebra are explained at a basic level.
The following principles were taken into account in the selection of the exercises in the book:
1. To ensure that the student learns and reinforces the subject,
2. To develop mathematical processing skills and thinking,
3. To convert a given problem statement into a mathematical expression by interpreting the theoretical information.
It is aimed that the Basic and General Mathematics book will be useful to all students.

Nihat Erdoğmuş Career in terms of persons; It is a phenomenon that needs to be re-interpreted by taking into account the values, interests, personality and competencies, the time and future years. It is necessary to consider the concept of career as a lifelong process rather than a phenomenon that is chosen once in a certain time period. This process consists of different phases, in which there are different motives that direct the person in each phase, and it has a characteristic that changes over time. Career includes external and internal elements that must be taken in interaction and in a balanced way. The economic and social return of the career shows the external (objective) aspect, while the satisfaction and inner peace in the career indicates the internal (subjective) aspect. Although the weight of these elements varies to a certain extent according to the individuals, the balanced execution of these two will bring both the continuation of personal productivity and personal satisfaction. Career is a phenomenon that needs to be positioned correctly and balanced in terms of other roles and responsibilities for people in life. It is observed that career people develop more healthily in an environment where they take more responsibility and make choices accordingly, and where social structures and theories are supportive and facilitating.

Volkan Demir In Turkish Financial Reporting Standards and International Financial Reporting Standards (TFRS/IFRS), related to financial instruments; There are 4 (four) standards: TMS/UMS 32: Financial Instruments: Presentation, TMS/UMS:39 Financial Instruments: Recognition and Measurement, TFRS/IFRS 7: Financial Instruments: Disclosures, TFRS/IFRS 9: Financial Instruments standards.
In the study, the principles of presentation with TAS / IAS 32, accounting (reporting) and valuation principles with TMS / IAS 39, and public disclosure principles with TFRS / IFRS 7 are examined with examples and contributed to the implementation of financial instruments in an impartial and effective manner. intended to be.
In line with these purposes; Definition, presentation, classification, valuation (measurement) of financial instruments, footnote explanations, reporting of derivative financial instruments and hedge accounting are tried to be explained with examples.

Hasan SELÇUK, K. Batu TUNAY Indirect or intermediary financing plays a vital role in today's contemporary financial systems. Even in directly financed markets, it is often not possible for market participants to trade individually and they need to get services from specialized financial intermediaries. Thus, the roles and activities of financial intermediaries have increased more than ever before. It is well known to those who are familiar with the subject that banks have always had a very important place among financial intermediaries. It is also well known that commercial banks or deposit banks play a dominant role among the types of banks such as investment banks, development banks or participation banks.
It is observed that commercial banks, which are the leading players of bank-based financial systems, are increasingly dominating market-based financial systems. Although investment banks have a significant weight in market-based systems, it is seen that commercial banks have increasingly penetrated into this area in the last two decades, with the effect of financial liberalization trends. The same trend is strongly felt in other areas of finance, particularly in the insurance sector, with practices such as bancassurance.
One of the most important reasons why commercial banks are in a superior position even in different types of financial systems is that they turn into supermarkets of financial products and services over time, suppressing other types of intermediation in the system by using their space and economies of scale advantages. Today, customers who demand financial products and services go to meet all their needs through commercial banks, as they save a lot of time and money. Indeed, with their widespread branch networks, internet branches, advanced technology-based applications such as mobile and telephone banking, commercial banks can serve their customers on a 24/7 basis, almost anywhere.
This book covers the basic principles and theories of the management of commercial banks, which have a central role in today's contemporary financial systems and have now become almost the dominant type of intermediation. Within the scope of financial management principles of banks; Topics such as the management of the bank firm and its branches, the fund raising and utilization strategies of banks, pricing and marketing strategies specific to banks are covered. Written at undergraduate and graduate levels, the book is a resource that can be easily used at the associate degree level, ignoring some technical issues. In addition, we believe that the book will be useful in providing a general vision to readers who are interested in banking or who are just starting out in this profession.

Gonca Reyhan Akkartal In the last decades, logistics and supply chain management have been the indispensable part of trade. By globalization, supply chains and logistic operations multiplied their importance. There have been many factors affecting logistics today. Not only the operational part but also the planning part has diversified areas. As a matter of fact technology helped the logistics industry too much. Although purchasing and many other transactions can be made via internet, goods must be delivery by the last mile. Finance, warehousing, procurement, management, organization, recycling and transportation of goods and services are parts of logistics and they have many sub-branches.

H. Andaç Demirtaş Madran This book deals with social influence, attitude change and persuasion, which are among the most popular topics in social psychology, political science, marketing and communication sciences.
"Social influence and persuasion", which is an extremely important issue in terms of both public relations, advertising and mass communication studies, is also of great importance in terms of efforts to cope with social problems such as smoking and substance abuse, inequalities in education, and non-compliance with traffic rules.
Persuasion has a special place in daily life as well. We are constantly trying to persuade family members, friends, the opposite sex, and our employers.
This subject, which has both individual, social and global importance, is covered in this book by defining basic concepts in detail, examining traditional and contemporary theoretical approaches, and giving practical clues in line with current research findings.

Ayfer Karayel, Betül Yılmaz , Cansu Tor Kadıoğlu, Cihat Kartal, Çiğdem Uludağ Güler, Deniz Zeren, Fatih Bilici, Gamze Akçay, Gözde Mert, Gültekin Cem Çiftçibaşı, Hacettepe Üniversitesi, Halil Pak, İnci Erdoğan Tarakçı, Mehmet Akif Çakırer, Naime Şimşek Yüksekbilgili, Özcan Pektaş, Serkan Akgün, Serkan İnam, Sezen Bozyiğit, Süreyya Karsu, Yakup Güzel, Zeki Yüksekbilgili This book is a publication that examines consumer behavior, trying to shed light on both theory and practice. In addition, the “Dictionary” unit at the end of the book will fill a big gap in this regard. The book is a resource written in plain language, approaching the problems of consumer behavior from a scientific point of view. It is remarkable that the subjects are presented in their simplest form and enriched with examples. Undoubtedly, this study will be a reference book for students who are on the way to learn marketing with all these features. I congratulate everyone who contributed, especially the editors who created the content of this useful book and ensured its wide participation, and wish them continued success.
prof. Dr. Yavuz ODABAŞI, Anadolu University, Retired Lecturer

“Consumer behavior” is one of the most complex issues within the marketing science discipline. Marketing academics continue to examine the subject from every aspect and continue to examine the tiniest details of purchasing. Educator Editor. See. Mehmet Akif Çakırer and Assoc. Dr. Sezer Bozyiğit's book “Consumer Behaviors” has reached us as an important bedside book consisting of several chapters, each of which was written by current sources, by many valuable academicians on the subject. An extremely useful resource for academics and practitioners on the subject. My heartfelt congratulations to both the editors and the authors.
prof. Dr. İbrahim KIRCOVA, Yıldız Technical University

Consumption mainly uses neighborhood pressure. The basis for this is that “We will feel left out if we don't do what the rest of the world does or take what they get.” based on his argument. The difference is so clear that it's like the difference between the "visible" person to others and the "invisible" person in the toilet. How to say, not the same person. Why not? This is where behavioral sciences come into play... Decision science. Why do we think so? Why do we act like that? What is the real motivation behind the decisions you make? Why do smart people make stupid mistakes? “They don't know, but they do.” This discourse expressed by Karl Marx in Capital has been one of the most important illuminators of the definition of ideology over the years. For today; If we say, "They don't think, they just take"... Let's see why this is so, let's read and learn about this valuable, multi-authored, multi-viewed work...
prof. Dr. Uğur BATI, Communication Sciences and Decision Science Specialist

Changes occurring in our country and in the world directly or indirectly affect consumer behavior as well as in many different areas. In the face of the emerging changes, the demands and demands of the consumers may also differ. In this sense, marketing managers who are trying to create and manage demand should act proactively against their competitors. This book, which will contribute to the training of future marketing managers, whom we expect to act proactively, will provide important knowledge and open perspective not only to students studying in the field of marketing, but also to those who are sarcastic or come from different disciplines and work or will work in the field of marketing. I would like to congratulate our esteemed editorial friends who contributed to the creation of this book, as well as our young academics who added value to the chapters they wrote for their contributions.
prof. Dr. Erkan ÖZDEMİR, Uludag University

I am sure that anyone who is interested in the field will enjoy reading this work, which is the product of a meticulous study, in which the theoretical information on consumer behavior, which is the focal point of marketing science, is supported by current examples and case studies. I congratulate everyone who has passed the test.
prof. Dr. Gulpinar KELMCI, Marmara University

Ali Karaman, Bülent Demirağ, İbrahim Halil Efendioğlu, Kazım Dağ, Serhat Fırat, Sinan Çavuşoğlu Understanding consumer behavior and producing goods and services according to the wishes and desires of consumers has been accepted as the focus of today's marketing approach. It is possible to say that marketing, which has passed through various stages such as product, sales and modern marketing understanding from the first ages to the present, functions as one of the most important functions that enable businesses to communicate with consumers and customers. It is of great importance to closely recognize the consumer and the cultural, social, psychological and personal factors that affect the purchasing behavior of this consumer, and to work for the satisfaction of the consumer. Because it is very difficult to bring a heartbroken and dissatisfied consumer to the business as a repeat customer. For this reason, it is thought that if consumers are well known, it is possible to produce goods and services that will satisfy them. The book written for this purpose; It is thought that it can be useful both for businesses, as a textbook, for associate, undergraduate and graduate students, and also for customers and consumers in order to increase consumer awareness. With the hope that it will be useful to all our readers and humanity...

A. Asuman Akdoğan, Ahmet Cevat Acar, Ahmet Günay, Anıl Boz Semerci, Azize Ergeneli, Azmi Yalçın, Deniz Elber Börü, Dursun Bingöl, Esengül İplik, Esra Aydın, Fatih Çetin, Fatma Nur İplik, H. Nejat Basım, İlker H. Çarıkçı, İpek Kalemci Tüzün, Kutay Özdemir, Onur Köksal, Rıza Demir, Rukiye Çelik, Selda Limon, Selen Doğan, Tina Shabsough, Umut Uyan, Zeyyat Sabuncuoğlu Career planning and management is the individual's achieving the desired results in his career and thus positively affecting his life. Managing one's career is about gaining and maintaining relative control over the expected outcomes associated with one's career. Everyone has thought about what skills, abilities and tendencies he has, in which profession he can evaluate them, how far he will advance and what he wants to do in his professional business life. At this point, professional support or individual planning becomes important.
This book is the product of a detailed assessment of career management in organizational and individual terms. Historical background of the concept of career, major theories framing the concept, traditional and contemporary approaches to career stages, career planning, career management, career approaches, career development methods, lifelong career, career success, individual career planning, career and work-family relationship, in organizations The book examines many issues such as career planning and management, career management in the future, current problems in career management and career approaches in disadvantaged groups with detailed and up-to-date references; It is a bedside resource in individual and organizational terms. In addition, it will be an adequate and up-to-date textbook as it is relatively inclusive to other publications in the domestic literature.

A. Güldem Cerit, Abdullah Açık, Ali Cemal Töz, Barış Kuleyin, Bayram Bilge Sağlam, Burak Köseoğlu, Burak Kundakçı, Burhan Kayıran, Cansu Yıldırım, Cenk Şakar, Coşkan Sevgili, Çimen Karataş Çetin, Didem Özer Çaylan, Durmuş Ali Deveci, Duygu Şahan, Egemen Ertürk, Ender Asyalı, Erdem Kan, Ersin Fırat Akgül, Gamze Arabelen, Gül Denktaş Şakar, Halil Kesiktaş, Hüseyin İshak, Kadir Emrah Erginer, Kemal Akbayırlı, Kübra Bülbül, Müge Büber, N. Gülfem Gidener, Nergis Özispa, Nil Kula, Nurser Gökdemir Işık, Oğuz Atik, Oğuz Yaprak, Okan Tuna, Ömür Yaşar Saatçioğlu, Sadık Özlen Başer, Seçil Sigalı, Serdar Ayan, Soner Esmer, Taha Talip Türkistanlı This work, which was created with the contributions of Maritime Management, Maritime Transportation Management Engineering, Ship Machinery Management Engineering and Logistics Management departments to commemorate Dokuz Eylul University Maritime Faculty's 30th year in maritime education, presents different perspectives on maritime strategies, the importance of which is increasing day by day in Turkey. consists of upcoming research and is presented in 20 chapters.
The developments that are the benefits of the technology age we live in and the hardening competitive environment have increased the necessity of comprehensive academic studies in the field of maritime, as in many other fields. In this context, the book it is foreseen that it will appeal to a wide readership in the fields of transportation, maritime and logistics. Researchers and academicians working on the aforementioned subjects, undergraduate, graduate and doctoral students, public and private sector officials, and anyone who wants to conduct research in the fields of transportation, maritime and logistics and who are interested in this field constitute the main readership of the book.

İsmail Kitapcı Traditional social, economic and cultural values ​​in Turkish society are trying to catch up with the speed of the new world. The effort of neo-classical economics to transform social sciences into natural sciences causes the ties between economics, human and society to be broken. The greater dominance of the 'economic' over the 'social' increases the distances between the economy and society. Economic sociology, on the other hand, looks at economic events from a sociological perspective and takes multidisciplinary approaches instead of uniform approaches. Economic sociology both looks at individual parts and tries to understand and make sense of the whole.
Suggesting a standard economic system and policy for each country is a rather limited approach. So much so that trying to solve the economic problems of a country without understanding the people, society, culture and history is like writing on water. The fact that each country's economic problems are unique brings to mind the views of Hippocrates, the founder of medicine. Hippocrates says that each patient is special and that there can be no standard treatment. As in the famous aphorism "There is no disease, there is a patient". Economic sociology is also in an effort to understand people and society by moving from historical facts. At the same time, it aims to solve economic problems by seeing and knowing the reality of each country in terms of social and economic structures.
In this study, titled "Economic Sociology in Turkey", it is explained from the perspective of different economic sociologists how economic thought formed in Turkey in the historical process and what kind of effects moral values ​​have on the economic structure. For this purpose, the views of different thinkers, from Ziya Gökalp to Sabri Ülgener, from Fahri Fındıkoğlu to Cavit Orhan Tütengil and from Mehmet Eröz to Amiran Kurtkan Bilgiseven, are presented as thinkers who directly or indirectly contribute to the sociology of economics in Turkey. At the same time, state-centered critical approaches to solving recent social and economic problems, culture-centered Weberian approaches investigating the effects of religious and moral approaches on economic processes, capital-centered critical approaches and new economic sociology approaches are explained. One of the most important ways to reduce the distances between economy and society is to be able to take a holistic view of the social and economic problems caused by rapid liberalization in Turkey since the 1990s.

Seyhun Durmuş Throughout human history, people have always looked at flying birds with envy. Passion for flying pushed people to dream; humanity's belief and will ultimately enabled humans to fly by mechanical means. So, what are the theories behind the flight? Who are the pioneers of aviation? How many types of aircraft are there? What parts does an airplane consist of? What are the forces acting on the plane? What are the fields of study of aerodynamics? How are planes controlled? How do rotary-wing aircraft fly? What types of engines are used in airplanes? What are aircraft building materials? How does a sonic boom occur? In this book, the answers to these and similar questions are dealt with in a systematic and meticulous manner.
This book aims to fill the lack of qualified Turkish resources that aviation students, industry professionals, academics and aviation volunteers need under the headings of flight theory and basic aircraft knowledge. In the book, first the concept of flying, types of aircraft, basic concepts, atmospheric physics and forces acting on the aircraft are discussed, then the control and stability of the aircraft, flight performance, rotary wing aircraft, power systems, aircraft structure and systems, and high speed flight are discussed. useful information is provided.

Alper Kılıç, Can Taş, Emrah Akdamar, Ender Yalçın, Ersin Fırat Akgül, Gamze Arabelen, Gül Denktaş Şakar, Hakan Muran, İlknur Tanrıverdi, Konur Alp Demir, Levent Bilgili, Maruf Gögebakan, Murat Aymelek, Ömür Kızılgöl, Seçil Sigalı, Şeyma Bayazıt The concept of transportation has gone through various processes from the time of human existence to the present. In addition to being a component that constitutes a significant part of the cost within the framework of logistics management, both in passenger and freight transportation, it has also been a variable that significantly affects the effectiveness and efficiency of logistics processes. From this point of view, the concept of transportation and transportation systems continue to be an interesting subject for both practitioners and academics. Considering the foreign and local publications, it is seen that the publications within the scope of logistics and supply chain management are quite numerous, but the publications in the field of transportation systems and transportation management are very limited in number and content. The main reason for this is that countries offer local publications to the relevant audience within the framework of their own practices. It is thought that this publication, named Transportation Systems, will fill an important need especially in the literature written in Turkish. Since transportation systems should be evaluated from a multi-disciplinary perspective, the following main components required in the field of transportation systems are included in the book and presented to the attention of students, researchers, sector representatives and administrative units:
• Basic concepts of transportation,
• History of transportation,
• Transportation geography,
• actors and parties in transport,
• Transportation activities and components,
• Types of transportation,
• Integration of transportation modes,
• Loads that require special handling in transportation,
• Transportation economy,
• Transport statistics in Turkey and in the world,
• Transportation costs,
• Financial decisions in transportation businesses,
• Legal arrangements in the field of transportation,
• Safety and security in transportation,
• Sustainability and environment in transportation,
• Numerical methods in transportation systems,
• Recent developments in transportation and Turkey's transportation policies.

Emete Gözügüzelli Whoever dominates the sea, dominates the world”.
Barbaros Hayreddin Pasha (1478-1546)

Human history is unthinkable without seas and oceans. The oceans or seas are at the heart of strategies for world domination. Moreover, they are areas that affect the destinies of states.
The law of the sea, which is important for the grand strategies of states, has come to a position that makes its importance felt in the world today with its increasing importance as a part of international public law over the last 20 years. The increasing importance of the law of the sea is mostly due to the fact that tensions arise after the overlapping demands of the coastal states, which sometimes reach the brink of war.
Turkey's right to determine its own maritime jurisdiction areas and to claim its sovereign rights in the Mediterranean, the Sea of ​​Islands or the Black Sea, as elsewhere in the world, derives entirely from the customary law formed by the law of the sea. The problems in the Mediterranean are also seen more clearly with the attitudes of countries such as Greece, which ignore the principles of maritime law.
This work has been written to contribute to the studies carried out in order to advance the struggle in Turkish maritime jurisdictions on a scientific basis. The public law dimension of Turkish maritime jurisdictions is critical and of primary importance in foreign policy.
With the hope that everyone who is interested will read this work, which is the beginning of the steps to be taken regarding the establishment of the legal and technical regime, with excitement and curiosity...

Coşkun Koç, Furkan Demirtaş, Hasan Bardakçı, Işılay Talay, M. Ragıp Görgün, Mücahit Çitil, Orkun Bayram, Sema Bahçeci, Tayfun Ercan “The fundamental problem of humanity is to combine three variables: economic efficiency, social justice and individual freedom.” John Maynard Keynes (1883-1946)
If man realizes these three variables on a universal level, he will overcome other problems.
economics; It is a tool that helps to solve these problems both nationally and internationally. Increasing economic efficiency, ensuring human rights and freedoms and social justice are the basic components of the ideal society that is frequently mentioned in the post-Cold War world conjuncture, but relatively realized. Keynes said, “Markets are driven by animal instincts, not by logic.” As he says in his statement, actors in the field of economics go wild on stage.
For this reason, the fact that the rulers of countries, experts and academics have deep knowledge about economics turns crises into opportunities in issues that are closely related to social welfare such as unemployment, inflation, growth, productivity and foreign trade.

Dilek Şahin, Erol Tekin, Hayrettin Kesgingöz, Memduh Alper Demir, Murat Fidan, Onur Şimşek, Ömer Faruk Özyalçın, Serkan Dilek, Sultan Salur, Umut Güçlü, Zehra Doğan Çalışkan With globalization, foreign trade and international capital mobility between countries are increasing. Interest in international trade and capital mobility is increasing in universities and the scientific world, and new academic researches are constantly being conducted on these subjects. The increasing competition between countries and companies in international markets also supports the increase in interest in international economics. The importance of international trade and capital movements in terms of achieving sustainable development and economic growth targets also affects policy makers. It is seen that Turkey also increased its foreign trade in the 2000s, and foreign direct capital and portfolio investments in Turkey increased. It is thought that international trade and capital movements will increase gradually in the 21st century and that these issues will continue to be important for academia and policy makers.
This book has been written considering the importance of international economics for Turkey and the world. The importance of international trade for Turkey to achieve its 2023 and 2053 targets will also attract the attention of the readers. In the book; importance of international economy, foreign trade theories, macroeconomic balance, foreign exchange markets, balance of payments, tariff and non-tariff barriers, liberalization trends in foreign trade, EU and economic groups, historical development of Turkey's foreign trade, Bretton Woods system, IMF and World Bank , international labor flows and development problems are included. The target audience of the book is those who have not studied economics but want to increase their knowledge on international economics. In addition, university students taking economics courses will also be able to benefit from the book. Thanks to this work, readers will have a good grasp of the basic issues related to international economics and will reach a level where they can follow publications and media on international economics.

Gözde Mert People's transition from hunter and gatherer to settled order, urbanization and establishment of city-states, possession of seeds and products made division of labor and trade possible. This trade, which started with barter, led to the emergence of traders and businesses with the discovery of precious metals and money. The trade, which developed considerably through silk, took an international form. With the emergence of the railway and the telegraph, the businesses turned into increasingly gigantic enterprises.
The source of land, product, technology, knowledge and welfare has now become a commercial power. To have this power, military units were formed, alliances were made, laws were made and wars were made. Empires collapsed, regimes disappeared. Everything has come to an end, but the trade has not come to an end, he is still alive.
In this book, the theoretical and conceptual framework of international business is expressed and explained with case studies. International business is handled thematically with a multi-disciplinary approach.

Mehmet Ragıp Görgün In our globalizing world, in an environment of ruthless competition, logistics is an increasingly important sector. An efficient and effective logistics sector provides a cost advantage especially to exporting companies in a competitive environment, while making positive contributions to the growth of countries. Although it is very important that the logistics sector can work efficiently and offer economical prices, many countries cannot achieve successful results in this regard. At this point, although our country is located in a very important geographical region and has an important logistics infrastructure, it has not been able to improve its logistics service quality since 2007. According to the performance index ranking made by the World Bank every two years according to 6 different criteria, Turkey was in the 34th place in 2007, but today it has regressed to the 47th place. There are various reasons for this, but one of them is that the personnel working in the sector do not have sufficient knowledge.
The book contains all the information needed by the personnel working in the logistics sector and is a work that prepares university students for the sector. In particular, freight calculation, which is one of the most important issues in road transport, is given a special place and explained in great detail. In addition, delivery methods, payment methods and combined transportation issues were also explained in detail. It is aimed that the book will make significant contributions to all logistics personnel and students.

Adnan Özdemir, Fatma Betül Ortaköy, Hasan Bardakçı, İhsan Eken, Metin Gürler, Muhammed Fatih Cevher, Murat Düzgün, Oğuzkan Şatıroğlu, Özlem Özsoy, Safiye Çöp, Selminaz Adıgüzel, Tuğçenur Ekinci Furtana, Yonca Nilay Baş In line with the globalization phenomenon, which has gained importance today, international marketing can be defined as "determining and meeting the needs of global consumers better than domestic and international competitors and coordinating marketing activities within the framework of the limitations of the global environment." Therefore, the important difference between national marketing and international marketing is not in the marketing tools used, but in the environment in which they operate. In international marketing, since customers are in foreign countries, the product or service marketed has to cross interstate borders. This means different legal regulations, different currencies and different levels of economic development, as well as different cultural environments and structures.
The main condition for the success of the business activities carried out by the enterprises in international markets lies in the necessity of adapting to international markets. Every company participating in international marketing activities has to determine its policy in a different way than domestically. The wants and needs of customers in foreign markets are often and often very different from those in the domestic market due to their belonging to a different environment.
Since international marketing has become a general activity of themselves, businesses have to increase their own effectiveness, especially at the scale of countries and with different marketing mix applications, in order to grow and expand. This is possible by determining, applying and developing new techniques in international marketing according to needs.
In this context, in the book within the details described so far, current and new issues that may have a significant impact on the international marketing discipline are discussed and explained with a broad and perspective view, and then the results are presented to the reader by interpreting them.

Fatih Kazancı When we look at the world in general, not only conventional banks but also interest-free banks finance international (foreign) trade. Conventional banks can finance all kinds of legal goods or services with interest. Interest-free banks, on the other hand, can only mediate for goods that are halal to trade while financing international trade, and they can provide financing to international traders only with interest-free financing products. This book in your hand focuses on various interest-free financing products of interest-free banks and which interest-free financing products can support international traders. Thanks to this book, the reader will have the opportunity to learn about the development of international trade in our nearby geography, to get to know the interest-free institutions that support international trade, the types of contracts used in interest-free financing, and the current interest-free international trade finance products that have applications around the world.

Ali Kemal Çelik, Arzu Kökcen Eryavuz, Bedriye Saraçoğlu, Burak Alparslan Eroğlu, Canan Güneş, Çiler Sigeze Güney, Egemen İpek, Eleftherios Giovanis, Erkan Oktay, Hamdi Emeç, Hatice Özkoç, Mehmet Ozan Özdemir, Merve Ertok Onurlu, Özlem Kiren Gürler, Öznur Özdamar Giovanis, Salih Çam, Seda Şengül, Şenay Üçdoğruk Birecikli You can access the datasets (dta) and command (do files) files of the chapters in the book from the link below.

https://www.nobelyayin.com/presentations/applied_mikroekonometri_Data_ve_Do_dosyalari/applied_microekonometri_Data_ve_Do_dosyalari.zip


Microeconometric methods; It is developing rapidly due to the widespread collection of cross-section and panel data sets in many areas, the econometric methods becoming a part of standard software package programs, and the development of new software that enables easy programming of these methods.
The book Microeconometrics with Applications is a very comprehensive book, published in Turkish, that brings together almost all current issues of microeconometrics with its 18 main chapters. In the book, the theory of microeconometric methods is explained firstly, briefly, intuitively and based on practice, then it is tried to be easily understood through practice by making applications in Stata with real data sets. Researchers and students who benefit from the book will be able to access the data set and program files (do files) used in each chapter with the QR code given at the end of the preface, and will be able to do all the applications in the book.
Microeconometrics with applications book econometrics, economics, business, psychology, health, education, etc. It is a resource book that researchers and students in all social sciences can benefit from both in their research and in their undergraduate and graduate courses.

Aziz Kutlar Today, econometrics has become one of the indispensable analysis tools of economics. All kinds of approaches within the scope of economic theory are subject to econometrics. One of the most important reasons for this is that this branch of science is increasingly dealing with numbers, and the second is the rapid development in computer technology. Tests and predictions of the most complex theories are finalized in a very short time by computer programs. Within the framework of these observations, this book in your hand aims to make econometric analysis, which has become boring with numbers, cute and understandable through computer programs. It is thought that such a study will be very useful for those who are too afraid of mathematics and numbers. In the book, a number of programs (PcGive, PcFiml, etc.) operating under EViews, SPSS, MINITAB, and GiveWin, which are widely used in the world and in Turkey, are included.

Neyran Orhunbilge The book presented by the author to the members of the jury as a “Professor Presentation” is the first of the 6-book Statistics Series. "Regression and Correlation Analysis", which is one of the most fundamental subjects of "statistics", which in a sense forms the basis of "Multivariate Statistical Methods", is discussed in detail in the book, which was published for the first time in 1996, for the second edition in 2002 and for the third edition in 2017.
As it is known, this analysis, which is one of the most frequently used methods in determining "Forecast and Policy" especially in Business Administration, is examined theoretically by distinguishing between population and sample in the book, the validity of the assumptions is examined, and how to find solutions for deviations from the assumptions, if any, is included. Applications are presented both with detailed solutions and as computer (SPSS Program) outputs.

Ahmet Demirden, Başar Demir, Beril Türkoğlu, Cem Şafak Çukur, Derya Karanfil, Emine İnan, Emine Yücel, Gülden Sayılan, Gülten Ünal, Halime Şenay Güzel, Hamit Coşkun, İlknur Dilekler, M. Ozan Altın, Nihal Mamatoğlu, Nur Elibol Pekaslan, Ozan Altın, Özden Yalçınkaya Alkar, Öznur Göçmen, Pelin Sağlam, Sami Çoksan, Selmin Erdi Gök, Sıla Demir, Tuğba Koçak Özel, Yankı Süsen Applied Social Psychology book, as far as we know, has the feature of being the first systematic resource written in this field in Turkey. Applied social psychology goes beyond the traditional application areas of psychology and presents the theoretical and empirical accumulation of (social) psychology within the framework of a holistic approach to the interventions and practices applied in order to solve social problems and increase social welfare. This book, which highlights the application areas rather than the basic scientific approach, integrates approaches from different disciplines of psychology with social psychological approaches.
Due to the wide variety of topics, this book is grouped into four main groups: The chapters in the first part focus on the basic principles and theoretical basis of applied social psychology and aim to lay the groundwork for applications. The second part of the book; It focuses on intervention programs developed to solve social problems such as migration, poverty, inequalities, conflict, consumption and social security. Third part; It includes chapters that highlight the role of social psychology in developing practice in areas such as health, education, business, law, politics, environment, sports and traffic. The last part consists of sections dealing with the cooperation between clinical psychology approaches, which is the traditional application area of ​​psychology, and social psychology approaches.

Alparslan Serhat Demir This book contains basic information about Production Planning and Control. Lecturing and problem solutions are conveyed in a simple, step-by-step and plain language so that they can be easily understood by the readers. It was supported with short case studies so that students could grasp the subject more easily and associate it with real life. Mistakes made by students in exams in the past and suggestions to prevent them are given in the relevant sections. In addition, taking into account the interaction of today's students with mobile devices, online solutions related to each subject were added. This book will be useful for university students taking the Production Planning and Control course and graduates preparing for science exams and interviews.

Feyyaz Cengiz Dikmen Many useful methods for data analysis have been developed in the field of statistics, and most of these methods are ready and waiting to be used in R. Interest in R language(m) is increasing day by day as it makes it possible to access many resources and data on the internet. The data to be used in practice is also very important, especially for understanding a statistical analysis. In addition to the datasets built in the R language, every web page describing statistical data analysis using the R language also includes application data. This leads to an easy comprehension of the R language. Another advantage of the R language is that high quality graphics can be obtained by easily installing various graphics software packages into the R environment. It is also free and flexible since it is open-source. Authors of new statistical methods contribute regularly to many libraries in R, so R is a living language.
With these features, it is a unique software for undergraduate, graduate or doctoral students. It is a very enjoyable, attractive and indispensable language for those who work in the fields of statistics and econometrics, as it has a wide range of resources and is easily accessible. This book aims to spread, popularize and support the use of the R programming language within the framework of the above-mentioned motives and is designed for all scientists who need to analyze data on their own. Intended for practitioners faced with data analysis, this book is practice-oriented in this respect. I hope that the book, in which the writing of mathematics is reduced as much as possible, and more attention is drawn to examples and intuition, will be useful...

Emre Yakut, Erkut Tekeli, Hayri Abar, İlkay Altındağ, Orhan Abar, Ömer Faruk Rençber, Özlem Akay, Özlem Kuru, Sinan Mete In today's world, billions of data are produced every second. However, due to the abundance of data produced, today's age is called the "Big Data Age" or "Information Age". Transforming data into information in a qualified sense is of great importance in terms of both macro and micro aspects.
Data mining is the name given to the whole process of compiling, analyzing and converting data into qualified information output. Data mining applications in the literature; clustering, regression, classification or association rule inferences. In this respect, after the book titled "Clustering Algorithms Used in Data Mining and Applied Examples with R" published in 2020, this book on regression models was presented to your benefit. In this book, the concept of data mining has been defined in general, and then the models have been examined one by one. Hoping that this important resource will contribute to readers and researchers...
Topics covered in this book are as follows:
1. Introduction to Data Science and Machine Learning
2. Linear and Curvilinear (Polinomial) Regression Analysis
3. Decision Tree and Random Forest Regression Model
4. MARS Method
5. Support Vector Machines
6. XGBOOST Method
7. LightGBM and Catboost Algorithms
8. Artificial Neural Networks
9. ARIMA and LSTM Model
10. Convolutional Neural Networks (CNN)

Gönül Budak Competence-Based Human Resource Management was first used in developed countries, especially in recent years. Although the concept of competence was introduced in the world in the 1960s, the implementation of Competency-Based Human Resources Management is very recent. Especially in our developing country, thanks to foreign investments and companies with foreign partners, domestic companies have had the opportunity to get to know this new approach and system and to see its benefits and apply it.
On the one hand, our businesses' desire to make a difference while seeking competitive advantage, on the other hand, the pressures of the legislation regulating business life and adopted in the European Union harmonization process, humanistic approaches to the employees and the pursuit of peace in the workplace and thus increasing efficiency and productivity are very important in the spread of the competence-oriented approach to human resources. played a role.
In this book, after examining the historical development of human resources, basic approaches, strategic management of human resources, behavioral, technical and legal dimensions of this function are also included. In addition, the classic human resources management functions in the book have been enriched by adding a competence-based management vision.

Cantürk Kayahan The power of financial information is also closely related to the concepts of management and sustainability. Because the managers' ability to build a better future depends on creating a good financial infrastructure for their businesses. This book is a study of finance concepts and applications for managers. Especially in today's world where global trends accelerate and come to the fore, many issues such as economic indicators, interest rates, investments, financial analyzes, risk management and the economic outlook of the world from past to present, which should be focused and monitored by managers, have been tried to be created and explained with a detailed inquiry. Let's not forget that the future will come one day. For this, our young people, who will be the architects of the future, and the success-oriented managers of today's world, need applications enriched with a strong theoretical perspective more than ever. We both feel sad and think that we have lost our future, especially when we see that projects with poor financial infrastructure are lost at the first difficulty encountered. Ultimately, one of the things every manager should focus on is a strong financial plan and a cash flow continuity that can work effectively for every eventuality. It should not be forgotten that everyone can be a manager today and in the future, but those who develop themselves with a leader-oriented and knowledge-based understanding will be those who are remembered and left a mark in the memory of the institution. Maybe you can manage your financial risks and take strategic steps for a better future with this book.

Yüksel Koç Yalkın, Volkan Demir Budgeting process and planning systems in businesses have a great importance in management accounting practices. Because business budgets are a management planning. Operating budgets provide the management with the opportunity to confront and solve all the problems that the organization is likely to face in the future. Thus, business administrations try to keep the effects of financial and non-financial problems they may encounter at the lowest level.
When the operating budgets are prepared correctly; (1) increasing efficiency by ensuring the effective use of resources, (2) increasing profitability with the efforts to achieve strategic goals, (3) timing of financial plans and liquidity success, (4) reporting targets between departments or departments and deviations from these targets at the end of the period. provides performance management.

Özlem Çetinkaya Bozkurt - Adnan Kalkan - Ecir Uğur Küçüksille - Gönül İpek Alkan - Ali Apalı - Alper Aytekin - Onur Doğan - Melike Şişeci Çeşmeli - Nil Esra Dal - İhsan Pençe - Hakan Tunç The aim of this book, which has been prepared by many young people with different specializations and academicians working at different universities, to raise awareness in the field of Management Information Systems, at least with conceptual and applied examples, is to provide the target audience with information about the concepts, systems, functions and applications related to management information systems.
This book consists of three main parts. The first main chapter has been prepared on the basics and concepts of management information system and is a general introduction. The second main part; focuses on in-house information systems under the sub-titles of marketing, production, accounting, finance and human resources information systems. Third part; It includes data mining, big data, business intelligence and international trade information systems under the title of applications. We would like to thank all the readers who will improve this work with their constructive criticisms and hope it will be useful to those who are interested in the subject.

Nihat Aytürk In principle, the management of goods and services produced in all public institutions and businesses is based on knowledge and science; management of people depends on knowledge, skills and experience. Therefore, management is scientific; management is a skill-based artistic function and activity. Every manager has to be knowledgeable in the science of management and the art of management, to train and improve himself in this regard in order to be successful.
However, in organizational life, the field of business of managers is mostly human. Because the goods and services produced in every organization are realized by people (employees) and offered to people. Therefore, organizational success depends on the successful management of the employees as well as the effective and efficient management of the goods and services produced. Successfully managing employees in an organization (institution and business); that satisfies them in their work and workplace; A manager who also produces goods and services effectively and efficiently is a real leader. However, humans are the most difficult psychosocial beings in the world to manage. Therefore, managing people is a difficult art based on knowledge, skills and experience: The Art of Management.
The book ARTS OF MANAGEMENT, written by the author as a result of his experience in bureaucratic, diplomatic and academic management as a management science and public administration expert of 40 years, was renewed in accordance with contemporary scientific developments in its 7th edition and improved with the addition of 9 more chapters. It is also enriched with photographs suitable for the subjects, which are explained in detail with examples and case studies in order to apply the principles and procedures.
We believe that when you read this book and apply the suggested principles and methods, there will be a positive development in your management and business life and will contribute to your success. Our goal is for You to be a successful “leading manager” in your organization or business.

Kenan Özden, Sait Gül This book has been prepared for students studying in universities and military schools, especially in the departments of Industrial, Business and Systems engineering, and in departments such as Business Administration, Economics, Econometrics and Mathematics. The aim of the book is to provide the students with the opportunity of a textbook, where they can learn quantitative models and techniques that will help them in solving the decision-making problems they will encounter in the effective, economic and efficient use of resources such as people, materials and machinery in school and future business life.
One of the most important features of this book is that each subject is illustrated with a large number of problem solutions and computer applications are made with QM software at the end of the chapters, again with plenty of examples.
The book is the continuation and complement of our book titled “OPERATIONAL RESEARCH-I Computer Aided Linear and Parametric Programming”, volume 1, and includes computer aided solution examples of decision-making problems that may be encountered in industry and service enterprises, public institutions and the armed forces.
Network Analysis and Project Management Techniques, Integer Programming, Multicriteria Decision Making, Multi-Objective Decision Making (Goal Programming), Decision Theory, Game Theory, Nonlinear Programming and Markov Chains are included in the book as 8 chapters.

Kenan ÖZDEN, Sait GÜL The purpose of this book is to help students studying in the departments of Industrial, Business and Systems Engineering, Business Administration, Economics, Econometrics and Mathematics in universities and Military Academy, regarding the effective, economic and efficient use of resources such as human, material and machinery for business purposes in their working lives, is to provide the opportunity of a textbook or a supplementary textbook where they can learn quantitative models and techniques that will help them in solving the problems they will encounter in system and process design, planning, control, problem solving and decision making.
Operations Research, especially II. Since it found its first applications in solving military problems during World War II, it is an important decision-making tool for the management of the Armed Forces as well as in the management of enterprises and other organizations. In this respect, in addition to respecting the military origin of this field of science, considering that the book can also be used as a course aid in the Military Academy, military example problems and concepts are included from time to time as well as sample business problems.

Şule Özkan The book is intended for undergraduate students of business administration, econometrics and economics. In the first part, the Linear Programming Model is discussed, and then some Mathematical Models related to Linear Programming are discussed. Considering that it will be more beneficial to undergraduate students, especially Linear Programming, Sensitivity Analysis and Parametric Programming, Integer Programming, Transportation Model and Dynamic Programming are included in the book. Then, Decision and Game Theory, Stock Control Models, Waiting Line Models and Queuing Theory, especially Network Analysis and Project Control and Planning Methods PERT-CPM were tried to be explained. Parametric Programming, Network Analysis and Nonlinear Programming topics not included in previous editions have been added to this edition.
Some of the problems in the book were solved with the help of a computer program, but most of the solutions were explained without the help of a computer in order for the reader to understand better.
The topics selected for Business, Econometrics and Economics students are tried to be explained with many examples and solutions, with the idea of ​​improving their knowledge and skills, developing their analysis-synthesis abilities, and helping them in working life.

Erol Eğrioğlu, Eren Baş In the book named Time Series and Forecasting Methods; All forecasting methods, from basic to advanced, are introduced with R applications. The book has been prepared with the intention of being a bedside book for researchers who want to train themselves as predictors and practitioners who need foresight methods. In the book, subject introductions are tried to be given by creating a good balance of theory and practice. In addition to the classical prediction methods, popular methods such as artificial neural networks and deep learning methods as artificial intelligence prediction methods have also found their place in the content of the book. R applications of all the methods given in the book were carried out. Practitioners benefiting from the book will have the ability to use the automatic prediction methods included in the R program. It is a book for undergraduate, graduate and doctoral students in Statistics, Business Administration, Industrial Engineering, Data Science, Computer Engineering and Economics.

Mervan Selçuk, Şakir Görmüş The connection of Muslims with zakat has decreased day by day and has almost reached the breaking point. It is seen that there is a decrease in the number of people who calculate zakat in accordance with its originality and deliver it to those who deserve it. While the zakat potential of Islamic countries can easily eliminate the problems of income distribution and poverty, the insufficient institutionalization of zakat causes many socio-economic problems and an inability to effectively combat existing problems. Hz. Although it cannot be collected and distributed under the authority of the state and forcibly, as in the Sunnah of the Prophet (pbuh), it is seen that zakat is tried to be implemented in an institutional structure with state support in countries such as Malaysia, Indonesia and Pakistan. In this study, information about the countries where zakat is applied in an institutional structure is given and these zakat institutions are examined comparatively. In the light of this information, taking into account the existing legal and institutional structures, a model has been created for a modernly applicable zakat institution in Turkey.