Business \ 1-3
Zeyneb Hafsa Orhan In this work, which is the first book in the "What You Need to Know in 40 Questions" series, consisting of books that provide practical, short and qualified answers to the questions of the reader about the practices and institutions in Islamic economics, information about Islamic banking in the world and the basics of the system known as participation banking in our country is presented in a theoretical way around 40 questions. It is given in a format that can be easily understood by people of all levels, rather than depth.
While determining the 40 questions in this book, it has been given importance to include all possible aspects of understanding participation banking and to take into account personal and social experiences with the questions asked so far. During the preparation of the answers to the questions, the experiences, thoughts and concerns of the individuals working in the sector, especially individual customers who have contact with participation banking, as well as the information obtained from the instructors and written materials were taken into account. In order not to tire the reader, a maximum of 400-500 words of explanation is given for each answer. In order to better understand the explanations, figures and figures were used where deemed appropriate. The main feature that distinguishes the book from the existing literature is that the segment it addresses is wider.
İsmail Cebeci In this book, which is the seventh book in the "What You Need to Know in 40 Questions" series of books that provide short, practical and qualified answers to the questions of the reader about the practices or institutions related to Islamic economics, the subject of murabaha is handled around 40 questions from various aspects.
Murabaha contract is the type of contract that is mostly applied in the interest-free banking sector, which has been operating in different countries of the world since the 1970s, and largely determines the direction of the interest-free operation. In this context, examining the historical development, stages, problematic points and discussions of such a process will provide the reader with an important background in the field of Islamic economics and especially modern contracts. The questions addressed not only focus on the practical aspects of murabaha, but also aim to reveal the background of the process in many ways. In this respect, the content of the book includes the technical, fiqh, legal, economic and intellectual aspects of the subject.
Servet Bayındır In this book, which is the sixth book in the "What You Need to Know in 40 Questions" series of books that provide short, practical and qualified answers to the questions of the reader about the practices or institutions related to Islamic economics, the subject of sukök and the stock market is discussed around 40 questions from various aspects.
Sukuk and stock market transactions, which are a special method of traditional securitization, are among the most important financial engineering issues of our time. As the issue is current, it is also quite intricate, comprehensive and variable. For this reason, the book presents these two subjects in an up-to-date framework that can be understood by people of all levels, with its fluent and plain language. The most important feature of the book compared to its counterparts is that it not only examines the subject from a descriptive and technical point of view, but also criticizes it in terms of jurisprudence.
Batuhan Buğra Akartepe In the commercial relations that human beings have entered, they can pay the price of the products they buy in cash, or they can pay them in deferred payment by way of borrowing. Today, the majority of commercial relations are made by borrowing method and the maturity of the debts in question is long, causing the person or institutions in the position of creditors to have cash problems. The creditor party sells the receivables in question, which we expect to be collected from the debtor, in order to meet his cash needs and to eliminate the loss in the best way possible due to the debtors' insolvency. The book evaluates this practice, which has become widespread because it is a current issue that concerns the majority of the society, in terms of Islamic law. The amount of debt in the economies has increased as a result of the fact that commercial dyestuffs are not based on cash payments and are carried out mostly by borrowing. Due to the effects of economic crises and other factors, difficulties were experienced in repayment of debts and the loss of the creditor came to the fore. Various methods have been used to eliminate this damage. One of the theories operating in this context is the asset management companies that come to the forefront with their assignment of receivables. The purpose of this book, which deals with the assignment of receivables practices performed by asset management companies, is to determine the principles and provisions of Islamic law that are revealed from the subject of assignment of receivables, to analyze the activities of asset management companies in the field of application, and finally to evaluate the current practice according to the principles of Islamic law.
In the book, the sources of the Shafii, Hanteli, Maliki and Zahiri sects were also examined in order to evaluate the views put forward about the receivables sales transactions as the basis, as well as the views of the Hanafi sect.
Osman Okka Although there are publications on verbal financial management in Turkey, there is a great deficiency in digital financial management. This study, which is prepared to compensate for this deficiency to some extent, includes more than 1,300 solved problems and tries to ensure that finance is experienced live in the company. Today, financial management education in our universities should be numerical, not verbal, as a requirement of the job. It is also clear that a financial education that is not pedagogically involved in company activities, cannot analyze and evaluate financial events, and is not effective in determining financial policies is not sufficient. The purpose of this book; It is to show the student and the reader how to solve simplified financial problems and to give sufficient financial knowledge on the relevant subject. While the theoretical information in the book was aimed to be at the basic level, it was thought to be at a very advanced level and the theoretical knowledge was concentrated in the book. The second purpose of the book is to prepare for the Financial Management Case Studies book. At the end of the book, the problems were emphasized and after the questions were solved, different orientation questions were asked for the student to test himself.
Seval Kardeş Selimoğlu - Mehmet Özbirecikli - Şaban Uzay Auditing is an important area of ​​expertise that investigates the claims of the management regarding the financial statements prepared by the accountant and thus helps to present accurate and reliable financial information to the relevant public. Independent audit is a requirement of the principle of public disclosure in the capital market, and in addition to Public Beneficial Economic Institutions (PIE) in Turkey, among capital companies that exceed certain sizes (such as sales revenue, asset size, number of employees) with criteria re-determined every year and with the decision of the Council of Ministers. is a legal requirement. Although independent auditing has been known in Turkey since 1987, when the first regulations were made, it was with the new Turkish Commercial Code published in 2011 that large segments met with independent auditing.
Independent auditing standards are the guide of the auditor and form the infrastructure of a quality audit work. In our book, planning an audit process, performing audit programs and reporting the results are explained on the basis of auditing standards. In addition, the emergence of the need for auditing, the national and international rules that guide the audit, the issues of fraud auditing, a summary of auditing standards and an example of audit planning are presented in our book.
Our book; Besides the independent audit practitioners, it has content that can provide guidance and benefit to the professional accountants / candidates preparing for the exams to become independent auditors, and related university students, each of whom is a potential independent auditor candidate of the future.
Serdar Özalp The stock market, which contains many transactions and applications, is important for Islamic economic studies.
As a matter of fact, the stock market, in terms of having shares, debt instruments, futures and options, precious metals and precious stones markets and many products and contracts belonging to these markets it has a rich structure in terms of subject for Islamic economic studies. Although the transactions applied in the stock market are based on a legal basis, the implementation of these transactions brings with it many fiqh issues and problems. The same is true for the short selling transaction, which is one of these transactions. Because the short selling process includes many fiqh issues. For this reason, the aim of the study is to reveal the technical implementation of the short selling process in the stock market.
and to make a fiqh evaluation.
The book deals with the aspects of short selling as a financial product that need legal analysis. In this regard, the subject; It examines the subject, purpose, importance, method and resources of the research in three parts together with the introduction part. In the first chapter, various concepts that can be encountered in short selling transactions are included and the issues that arise in the jurisprudence evaluation of the transaction are briefly touched upon. In the second part of the research, the definitions made for the short selling transaction are classified and discussed, and then the detailed application of the transaction, its types and its economic effects on the market are mentioned. In the third part, four subjects determined in terms of fiqh are discussed.
The evaluation of the process in terms of Islamic law is given.
The book constitutes an important contribution to the Turkish literature, especially considering the lack of a Turkish study dealing with the fiqh aspect of the subject.
Arzu Girişken İn the current competitive environment, focuslng on the development of human Capital is increasingly becoming a competitive advantage for ali companies. Increasing the level of energy, motivation and passion of individuals vvithin an organization is key to increase productivity, decrease people turnover and improve the ability to cope with the increasingly frequent changes necessary to remain competitive in a hyper-competitive market.
İn this book, Dr. Arzu Girişken is clearly demonstrating how this approach, together with a relationship-oriented leadership, has a positive impact on the increase organisational emotional memory level, as well as, organizational innovation capacity ultimately leading to a superior performance of the vvhole organisation.
Massimiliano POGLIANI llly Global CEO
The pandemic due to the Corona Virüs has impacted corporations vvorldvvide, often forcing managementto choose betvveen bottom line and more humanistic considerations.
Inherent in these decisions is the concept of business emotional intelligence. İn Corporate EQ: Understanding and Managing Emotions, Dr. Girişken has given us some useful tools and insights to help navigate this new and difficult landscape.
Prof. Dr. Richard D. DE VEAUX
Vice President, American Statistical Association (ASA)
This book by Dr. Arzu Girişken takes an emotional look at businesses by these words: Emotions, Memory, Organization, İnnovation, Leadership, Performance, Employer, EQ.
This book is a must-have for anyone who is interested in these concepts. İt is bringing to life the state-of-the-art approaches which will be beneficial not only for students, but also for managers. İt is a work that blends ali these concepts and presents you with its fluent language and smooth flow.
Prof. Dr. A. Ercan GEGEZ
Dean, Altınbaş University Business School
Dr. Arzu Girişken’s fascinating book takes an intellectual dive into the Outlook of how companies are behaving during unprecedented times.
Dr. Girişken has insightfully brought together real-life innovate approaches connected to a relationship-oriented leadership, and with a perfectly blended fusion of the importance of increasing levels of motivation and passion among the vrorkforce of organizations.
Samer ABBOUD
Regional Managing Director, Ogilvy
Ejder Ayçin "Multi-Criteria Decision Making" methods, which support decision makers at all levels in decision-making processes to make more effective and correct decisions in solving the problems encountered, are discussed in detail in this book.
In the second edition of the book; 20 different methods, which are widely used in the literature, are included with their theoretical explanation and current application examples. In the solution of sample applications, package programs such as Super Decisions, M-MACBETH, VISUAL PROMETHEE, QM for Windows, EMS and MS Excel were used. By explaining 28 different sample applications, each step of the solution is supported with screenshots, it is aimed to understand the methods in the best way by the reader.
It is thought that the book will be an important resource especially for researchers studying at graduate and doctorate level, academics working in the field of quantitative decision making, and all decision makers who use scientific methods in decision-making processes.
Gülay Demir, Ahmet Turan Özyalçın, Hüdaverdi Bircan In order to produce an effective and rational solution to decision-making problems, the purpose of the task should be clearly formulated, a set of criteria should be defined, and the selected criteria should be weighted with the most appropriate method. It should be analyzed with scientific-based multi-criteria decision-making methods that allow researchers to choose the most effective and most appropriate solution among the available alternatives.
This book has several features. First, it will help researchers or decision makers find the necessary methods for the problems they need to analyze, by categorizing the methods as those that weight criteria and those that rank alternatives. Secondly, those who want to gain in-depth information about a particular method can access the "general information" section of each method. Third, a total of 27 methods used for weighting and ranking were solved with the developed MCDM software. It is thought that this will have two great benefits for the reader. By combining information and theoretical content, readers can easily see how the method works in practice through the example. They can also facilitate the decision-making processes they have to solve by seeing how the method can be used in practice. Fourth, they can benefit from the answers of the exercises solved by signing up on the website established as an online platform, and they can reach the solution of any decision problem within seconds by entering a new problem and using 27 methods defined in the system.
Abdullah Yıldızbaşı, Ahmet Aktaş, Ahmet Çalık, Aslı Çalış Boyacı, Aylin Adem, Babak Daneshvar Rouyendegh (B.Erdebilli), Barış Özkan, Billur Ecer, Burcu Yılmaz Kaya, Cevriye Gencer, Cihat Öztürk, Elif Kılıç Delice, Emel Kızılkaya Aydoğan, Emine Nur Nacar, Emre Çalışkan, Erdem Aksakal, Eren Özceylan, Ergün Eraslan, Erkan Köse, Gökhan Özçelik, Gülçin Canbulut, Hüseyin Avni Es, Mehmet Akif Yerlikaya, Mehmet Kabak, Metin Dağdeviren, Mihrimah Özmen, Neşe Yalçın, Nimet Yapıcı Pehlivan, Özer Eroğlu, Serhat Aydın, Tolga Genç, Yetkin Çınar, Yusuf Tansel İç, In this book, 21 of the Multi-Attribute Decision Making (MCDM) methods are presented in a specific systematic, with both their mathematical background and managerial applications. Examined methods: AHP, ANP, DEMATEL, ELECTRE, PROMETHEE, TOPSIS, VIKOR, MOORA, ENTROPI, COPRAS, SWARA, WASPAS, SMAA, GRA, MABAC, ORESTE, TODIM, ARAS, EDAS, CODAS, MACBETH. In the book, the theoretical part of these methods, which are widely used in MLKV, are explained in detail and their applications with MS Excel solutions for real problems are given. Applications can be easily accessed from the publisher's website. Although there are free/paid software for some MLKV methods, it is beneficial for the readers to examine the applications with MS Excel solutions after absorbing the theoretical part. Applications with MS Excel solutions, which are presented with the book, can be developed specifically for the problem, for applications to be made with methods that do not currently have existing software. For methods with software, researchers/managers who have completed this process can easily interpret and analyze the results of the software.

“Multi-Criteria Decision Making Methods: MS Excel® Solutions for Applications I consider one of the most comprehensive books ever published in this field. There are 22 chapters in the book, which are covered in a wide range from the most known and used methods to many new methods developed in recent years and prepared by experts in the subject. The presence of solved problems prepared on current issues in each chapter adds a special value to the book. I am really pleased that such a qualified study has been prepared in the Turkish language of science.
The editor of the book, Prof. Dr. Mehmet Kabak and Assoc. Dr. I congratulate Yetkin Çınar for his success in bringing together experts working on multi-criteria decision making at different universities. I congratulate the authors of the chapters, each of which has been prepared successfully, for their contributions to the Turkish scientific world. I would like to thank all the referees who contributed to the preparation of the book.”
Prof. Dr. Cengiz Kahraman
ITU Industrial Engineering Department
“Decision making is a process of selection and qualification that people face at every moment. There is a serious need for a systematic analytical flow, depending on the size of the decision under consideration. In addition, considering the decision problem together with the criteria in the ecosystem and evaluating it in terms of these criteria is of great importance in terms of the accuracy and validity of the decision. Within the scope of this book; The systematic handling of the decision process, the determination of the most appropriate method and its evaluation with a systematic analytical flow have been successfully handled with real-life applications. In particular, analytical decision-making approaches are explained in a detailed and understandable way. I think that the book will be an important reference source for every evaluator who will take part in the decision process, and it will be a masterpiece for students who want to examine this process.”
Prof. Dr. İhsan Kaya
Yıldız Teknik University
Hakan Eygü The fields of probability and statistics, which are widely used in many fields today, contain theorems that are difficult to understand and are complicated by students. Therefore, the aim of this book is; The aim is to teach probability and statistics fields more easily to students studying in all departments of universities, especially science, social and health, with an easy-to-understand expression and using a plain language. In order to achieve this, many solved examples from daily life are given in the chapters and at the end of the chapters of the book.
Since the book is prepared in accordance with the contents of Probability and Mathematical Statistics courses, which are generally taught in two semesters in many departments of universities, the textbook at the undergraduate level can also be used as a supplementary resource in graduate programs.
Salih Güney Behavioral Sciences is a book that will benefit anyone who wants to know themselves, understand the reasons for the attitudes and behaviors exhibited, and complete their personal development in the field of human relations. The book consists of 19 units. In units 1 and 2, the development and basic concepts of behavioral sciences, and in units 3, 4, 5 and 6, culture, cultural change, social influence and conformity behavior, social structure, social relations and social institutions are emphasized. Learning and perception in units 7 and 8, social groups in unit 9, emotional intelligence, personality and self in units 10 and 11 are explained in detail.
Attitude and prejudice in the 12th unit, individual communication, adaptation problems and defense mechanisms, behavioral disorders in the 13th, 14th and 15th units, methods of coping with stress in the 16th, 17th and 18th units, motivation and leadership, and time management in the 19th unit. has been elaborated upon in detail.
In the units enriched with up-to-date examples, a plain language that can be easily understood by anyone who reads it is used.
Nihat Aytürk The basis of human relations and social activities in business and social life is custom and manners in every country; are the rules of behavior called respect, manners and courtesy. These rules are the legal, social, cultural and ethical norms of living and working together in love, respect, understanding and tolerance in family, society and business life. People who know these rules and abide by these rules in the society and business life they live in are always noticed and appreciated; loved, counted; become successful and respected people.
The rules of conduct applied in business and social life in Turkey and social events (celebrations, ceremonies, visits, invitations and banquets) as well as respect, etiquette, courtesy and dress code that are the basis of human relations are discussed in this book as the "Art of Behavior". and explained with examples in accordance with its cultural structure.
Suna Tevrüz - İnci Erdem - Tülay Bozkurt The main purpose of this book, which is about the human being and examines his behavior both as an individual and in the social and business environment, is to provide information about the various aspects of human behavior to those who have entered and will enter the working life.
The questions asked by the students in the selection of the topics in the book and what they told were guiding the authors and prompted the authors to fill some gaps in the Turkish literature. In this respect, although it is limited in subjects, this book is a complementary resource that provides important information for students in areas where human beings are at the core.
This book is interesting and helpful for anyone who is interested in human behavior, who wants to understand it and himself, in terms of its treatment and treatment of behavior at the individual, social and institutional levels.
İsa Yılmaz In this work, which is the fifth book of the Pocket Books series, which covers the basic institutions and issues of Islamic economics, the subject of value is tried to be explained in a content that can be understood by people of all levels, together with its theoretical and practical dimensions. In today's world, an economic understanding that we call capitalism, which has become global, seems to be universal and without alternatives, is dominant. Therefore, as people born into the modern world, we establish our economic relations within the limits set for us by capitalist production, consumption and distribution techniques. We think that we have no alternative but to speak the language of the dominant economic understanding and produce practice. We can attribute a suprahistorical role to these concepts by ignoring that the settlement of some concepts in the society in this created language has a historical process and context and that they continue to undergo a continuous change and transformation of meaning. This attitude makes us passive in economic relations and ties our hands in the construction of alternative economic systems. This work is part of the Pocket Books series based on the reinterpretation of basic concepts in economics. With this study, which deals with the concept of value, one of the most important concepts of economics, the meaning of a "value-free" economic thought based on unquestioning acceptance for many of us, the effect of this thought on our daily relations and the construction of a value-laden economic system beyond the current economic understanding. starting points are discussed.
A. Zafer Acar, Emre Çakmak Logistics not only provides speed and flexibility to businesses, but also creates significant cost advantages. This work, which aims to contribute to the need for Turkish resources, which is felt to be lacking in our country, which can not get enough share from this sector despite its geographical and historical advantages, examines the subjects of storage, material handling and packaging by pointing to one of the most known operation areas of logistics. The book is a useful handbook for young people who are growing up in the field of logistics and for all managers and employees currently operating in the logistics sector.
Hüseyin Bereketoğlu This book was created by blending the lecture notes used for years for the Differential Equations course taught in the Department of Mathematics, Faculty of Science, Ankara University, with the current literature, and rearranging them in the required width and depth in an original way. Consisting of fifteen chapters and 554 pages, this book is designed to be taught in undergraduate mathematics programs for two semesters.
In this book, basic concepts, theorems and solution methods, which are indispensable for differential equations, are emphasized and attention is drawn to the real-life application areas of differential equations. Graphs were drawn, tables were set up, sufficient number of examples were solved and many exercises were given so that the concepts, theorems and solution methods covered could be easily understood. In addition, sample problems for different application areas of differential equations were examined and a series of exercises were prepared in this context. Finally, the answers to most of the exercises left to the reader are shared at the end of the book for self-control. In this respect, this book has general norms that can be followed and taught as a textbook not only in mathematics departments, but also in physics, astronomy and space sciences and engineering departments. In summary, anyone who has undergraduate or graduate education in basic sciences, engineering, economics and health and needs differential equations can easily benefit from this book as much as they want.

Bekir Sefa Köksu , Cihat Kartal, Deniz Yıldız, Doğu Kayışkan, E. Ebru Şentürk, Ebru Genç, Emine Nihan Cici Karaboğa, Halil Pak, Kübra Müge Çakaröz , M. Ferit Aydın, Mehmet Akif Çakırer, Murat Ayar, N. Çiğdem Uluç, Remzi Reha Durucasu, Resul Çelik, Tuğçe Ezgi Soyaltın, Ufuk Karadavut, Zeki Yüksekbilgili It is pleasing that a book in which the sources of this information are shared and correctly categorized, enriched with information from reliable sources with a scientific approach, meet with its enthusiasts. It is very valuable to include live broadcasting and marketing and augmented reality strategies that have just entered our lives in the book. Sharing legal regulations and ethical values ​​is not overlooked while describing digital marketing. It has been clarified that no sales target should be higher than universal human values. It was very helpful for the reader to encounter a summary at the end of the chapters and to collect what they have read in a short time; The questions at the end of the chapter are a guide for those who are not satisfied with what they read.
This book; I believe that it will be a valuable reference resource for readers who want to understand all aspects of digital marketing and also strengthen their marketing knowledge.
Omer ARIKAN
CEO, Tekrom Teknoloji
The world has gone through many movements, changes and transformations since the Industrial Revolution. Production activities have become different, the products produced have become different. A century ago, it was almost impossible to predict where we are today. The world has changed very quickly. In fact, the only thing that did not change was the change itself. Needs and the ability to respond to needs have become increasingly different. Crowded markets were replaced by advertisements that first appeared on our screens. Then the internet came into our lives. Who knew the first spark would have such an impact? Computer technology has now come to fit in our pockets. In this age of changing and transforming information and technology, the marketing of the product has become as important as the product produced. If your voice is not heard in this huge universe, the area you cover is as much as a raindrop. Even taking part in the notifications that cover our screens and attracting our attention is now a very, very great virtue. This work is a bedside book for you to take your place in the virtual world without borders. Bless the hands, hearts and pen of Mehmet Akif Çakırer, the architect of this collective meticulous work, and the whole team.
Tulin Akin
Social Entrepreneur, TABİT Information and Communication Technologies
Didem Sinem Altınel, Hürcan Kabakcı, Leyla Boy Akdağ, Nazime Ebru Özkul, Semra Güney, Uğur Güngör, Yasin Kartal One of the areas where effective leadership practices produce important results is organizational life and especially companies.
This book called Leadership from Past to Present it includes topics that will benefit managers and leaders who will manage organizations, institutions and businesses, and people with leadership characteristics who will create change and transformation in society and nations. Leadership theories and styles are at the forefront of the topics covered in the book. In addition, women's leadership, self-leadership, culture and leadership, ethics and leadership, adaptive leadership and entrepreneurial leadership, which are not covered much in the book, are also discussed. The work also includes the dark side of the leadership phenomenon, which is always considered as a positive concept.
Leadership from Past to Present book is a reference source for those who will write a graduation homework, project, master's and doctoral thesis.
Abdulkadir Yeler, Adem Palabıyık, Adem Sağır, Celal İnce, Cumhur Arslan, Ebru Çetin, Esra Işık, Gökhan Göktürk, Göknur Ege, Gül Aktaş, Hasan Biçim, Işılay Göktürk, İlknur Beyaz Özbey, İsmail Öz, Kerem Özbey, M. Yavuz Alptekin, Mehmet Koca, Onur Uca, Özkan Aydar, Özkan Öztürk, Selim Karyelioğlu, Ümmet Erkan, Yaşar Erjem, Yunus Anter, Zeynep Hiçdurmaz Although this work, titled Sociology from Yesterday to Today, has both linguistic problems arising from translation and content problems that do not overlap with the sociological realities of Turkey, it has been prepared as an alternative to many translated books used as textbooks.
This book, which has the content of the "Introduction to Sociology" course given in the sociology departments; It has been written in a comprehensive, detailed, exemplary and visually rich manner and in a simple language. With these aspects, it is a work that can be used by all readers who are interested in sociology as well as academicians and students.
Ali Bayrakdaroğlu, Çağatay Mirgen, Deniz Selçuk, Duygu Yılmaz, Emrah Eray Akça, Erdal Demir, Gülay Demir, Gülhan Deniz, Gülşah Şen Küçük, İlkay Noyan Yalman, Melih Burak Koca, Muhammet Burak Kılıç, Murat Belke, Nevzat Balıkçıoğlu, Öğretim Görevlisi, Özcan Işık, Özcan Işık, Selahattin Koç, Selçuk Kendirli, Seval Elden Ürgüp, Sevim Ergenoğlu, Süleyman Emir, Süleyman Şen, Süreyya Kovacı, Şerife Merve Koşaroğlu, Tahsin Karabulut, Tayfun Yılmaz, Tayfur Bayat, Tuba Gülcemal, Yunus Emre Birol, Yüksel Aydın, Zeynep Karaş Evaluating the innovations provided by digital transformation in the economy and finance sector is one of the most important issues. Today, increasing economic relations between countries constitute the structure that develops the financial sector. It is seen that the various dynamics that occurred in different periods have a quality that will affect many countries, and that they have a slowing effect on economic and financial development from time to time. Understanding the place of global trends in economic and financial theory in this developing structure draws attention in terms of ensuring effectiveness in policy measures. In this context, current developments in the world economy and finance sector have been the main point of view in the preparation of this book. Our book, which includes theoretical and applied studies, consists of two main parts. In our book, which includes a total of 23 chapters, each chapter has been prepared by academics who are experts in their fields. It is aimed that this book will contribute to researchers and students working in the field of economics and finance.
Zeyneb Hafsa Orhan Islamic economy/economics, which emerged as a concept in the 1930s, started to develop theoretically after the 1970s and became an academic field of study. This work presents the positions of the basic micro and macro issues of economics in this new field of study, both theoretically and
It is intended to demonstrate in practical terms. In this context, subjects such as methodology, political economy systems, state-market relations, fiscal and monetary policy, consumer and producer analysis, institutions are included. This book, which is structured to be used as an introductory one-semester course book in Islamic economics in terms of subject progression and segmentation, is also preferable for anyone interested in the subject because it does not have a heavy academic language. With the hope that it will contribute to the field as an original work written in Turkish, as well as related translation works published by İktisat Publishing until today...
Bekir Kürşat Doruk, Cahit Aytekin, Fatih Karakuş, Gülşah Batdal Karaduman, İbrahim Çetin, İlknur Özpınar, Mehmet Filiz, Melike Tural Sönmez, Muhammet Arıcan, Oğuz Köklü, Serdal Baltacı, Suphi Önder Bütüner, Şahin Danişman, Tuba Gökçek Probability and Statistics teaching aims to develop data collection tools for students to analyze real-life problems, to acquire data, to visualize these collected data or to interpret them through various calculations. When the studies are examined, it is seen that both students and teachers experience various difficulties in the teaching and learning of probability and statistics. The reasons for these difficulties are that most of the students try to memorize the formula instead of understanding the subject, cannot understand the question and cannot use appropriate teaching materials. This work, which was prepared to establish a solid bridge between theory and practice in the teaching of probability and statistics, The First Step to Data Science: Teaching Probability and Statistics, Basic Concepts and Teaching Related to Probability, Use of Simulation in Teaching Probability, Teaching Probability Distributions, Statistical Problem Solving Process: Research Question It consists of 9 main sections under the headings of Creating, Data Collection, Organizing and Analyzing, Distribution Concept and Teaching Frequency Distributions, Teaching Central Tendency Measures, Teaching Central Dispersion (Change) Measures, Difficulties Experienced by Students, Causes and Solution Suggestions.
Each of the sections in the work; It has been written by academics who are experts in their fields and continue their academic studies in different universities in Turkey. We hope that the prepared work will be beneficial to academicians, teachers, students studying in undergraduate and graduate programs with its rich content and application examples and will contribute to the field of mathematics education.
Ejder Ayçın, Pembe Güçlü, Muhammed Maruf, Onur Özveri Statistics; It is an interdisciplinary science that facilitates collecting data, classifying data, making sense of it by analyzing, explaining, evaluating and interpreting data on a particular subject, making it easier to draw conclusions, obtain information and/or make decisions. Statistical methods, which are used in studies carried out in many fields from biology to chemistry, from environmental sciences to economics, from sociology to space sciences, from medicine to actuarial, are frequently applied in the business world besides academic life. At this point, it is seen that the importance of statistical literacy has increased.
In the Business Statistics book; basic statistical concepts, subjects and analyzes were tried to be exemplified by associating them with the field of business administration. At the end of the chapter, it is aimed to use Excel and SPSS applications and the theoretical information about statistics by real users more quickly, effectively and widely.
The book can be used as a textbook in departments within the faculties of economics and administrative sciences of universities, or as a bedside book for working life.
“Knowledge is knowing what we know and what we do not know. With what we know we discover what we don't know, so knowledge expands. With more knowledge, we begin to know that we do not know more. Thus, knowledge expands without stopping.
Şant Manukyan, Umut Burak Geyikçi, C. Coşkun Küçüközmen, Utku Altınöz, Ayhan Yatbaz, Erdi Bayram, Erkan Saldır, Fatma İzmirli Ata, Hasan Hüseyin Yıldırım, İ. Emre Karaa , M. Banu Durukan , Mine Yılmazer , S. Baha Yıldız , Semra Taşpunar Altuntaş, Sertaç Fuad Karaağaoğlu , Tuğdem Saygın Yücel, Tuna Can Güleç, , Utku Altınöz , Ü. Hasan Gözkonan This is a precious book for the students of finance, economics and business administration who want to gain knowledge on financial institutions, calculations and markets. On the other hand I strongly recommend this book who want to learn these complicated topics in an easy way.
Dr. Mahfi Eğilmez

This book covers all topics related to financial management. The most important feature of the book is that it contains plenty of examples on each subject in order to facilitate students' comprehension. In addition, it will be easier to understand the unit as a whole with the end of the section evaluations consisting of classic and test questions. Many factors have been instrumental in the emergence of this book. First of all, there are over a hundred business management and similar departments providing education in English at universities in Turkey. Among the books taught in these schools, the number of financial management books written in English is extremely limited. Second, the English financial Management books used in these schools are of UK and North American origin. So theories, examples, practices are largely related to these countries. Third, financial management books written and sold in the UK and North America are very expensive, which is quite high for students studying in Turkey. Fourth, as a developing country, financial practices in Turkey, the financial structures and environment of companies are quite different from developed countries.
The challenges mentioned above are the main sources of motivation for writing this book. The faculty members involved in the book's writing are people who have experienced those challenges. All have a long educational background and besides they are involved in the financial markets and some of whom are in decision-making positions. Each of the sections contains real world and Turkey examples, values, current financial practices and new theories. The price of this book has been kept as low as possible. Thus, it is aimed to contribute to both our students and the economy of the country.
Financial managers, students, academicians and other interested in the financial sector will benefit from the theories, examples, problem solutions and recommendations contained in the book. We wish the book to be useful to students and all interested in finance.
Erdi Bayram, Ezgi Babayiğit Sunay, Fatih Mehmet Sancak, Göksel Karaş, Lale Yakupoğlu, M. Banu Durukan, Merve Perçin, Özer Özçelik, Semra Taşpunar Altuntaş, Süleyman Emre Özcan, Tolga Çağlayansudur, Tuna Can Güleç, Umut Burak Geyikçi This book covers all topics related to financial markets. Financial Markets and Institutions offers a distinct analysis of the risks faced by investors and savers interacting through financial institutions and financial markets. It also introduces strategies that can be adopted to control and manage risks. Each chapter is further enriched by providing topical coverage in Turkey context, followed by questions and mini-cases at selected chapters. Each chapter first gives an overiew and identifies learning objectives. Furthermore, we make abundant use of graphs and tables to give relevant people a comprehensive overview of the Turkey financial system.
This textbook's strong market focus and superior pedagogy are combined with a complete digital solution to help students achieve higher outcomes in the course. Combining theory, data and policy, this successful book examines and explains financial markets, financial infrastructures, financial institutions and the challenges of financial supervision and competition policy.
Bahadır Fatih Yıldırım, Ceren Pehlivan, Duhan Alptürk İnce, Eda Fendoğlu, Esra Canpolat Gökçe, Gökçe Candan, Gökhan Konat, Hatice İlhan Küçük, Mustafa Deste, Neslihan Fidan Keçeci, Şebnem Taş, Tayfur Bayat, Yavuz Özek Finance is a branch that examines money management, as well as financial systems consisting of banks, loans, assets, investments and debts, and represents the working process of these systems. Today, finance has become an important part of sustainability as well as its role as an intermediary in the economic system. Therefore, due to the increase in the importance of investment in the realization of sustainable development and the provision of information technology for new and environmentally friendly energy systems, the computation of many criteria and alternatives, and the complexity of risk, and the use of programs that make faster and easier calculations, studies in the field of finance are now in the world. is of great importance. For this reason, this book, with the efforts of thirteen scientists in the field of Finance; Quantitative decision methods, current analyzes from the perspectives of economics, business and econometrics, and extensive literature links, as well as original studies consisting of eleven chapters that bring together theory and practice.
Meral Sucu, Funda Kul This book has been prepared as a textbook for Finance Mathematics courses given in Economics, Business Banking, Finance and Actuarial departments of universities. It will be a resource book that can be used by candidates who will take the Capital Markets Board (CMB) Licensing exams and Actuarial exams.
The topics in the book were written in a simple language, and it was tried to ensure the intelligibility of the topics with many examples. With the different exercises given at the end of each chapter, the knowledge was reinforced.
The book consists of six chapters. In the First Chapter, time value of money, interest problems are discussed and interest and discount types encountered in practice and academic studies are given in detail. The subject of definitive annuities is explored in Chapter Two of the book. In Chapter Three, annuities with variable payouts, which can be made at different frequencies from the interest conversion period, are discussed. In the fourth chapter of the book, the debt payment methods, Depreciation and Debt Payment Fund methods, are examined in detail and the relationship and differences between them are emphasized. In the Fifth Chapter, commonly used investment instruments in financial markets are introduced and the valuation of these products is examined. In Chapter Six, derivatives markets and derivative products are discussed in detail and models used for pricing derivatives are explained.
The book will be useful as a textbook for people and students interested in finance.
Mehmet Saraç While the theoretical questioning of finance, which is a relatively young specific field among the sciences, is actually being questioned, the world view and human perception on which neoclassical economics is based, and perhaps beyond that, neoclassical economics is also questioned. While doing this, the source of knowledge, the methodology of science, how the Enlightenment process gave direction to these issues and the future of the concept of scientific knowledge are also included in the discussion to a certain extent.
Today, the most questionable point of conventional economics and the finance discipline derived from this understanding is that the epistemology of the economics and finance understanding and the assumptions on which it is based do not fully grasp the reality of human and existence. For this reason, post-modern humanity struggles with crises, cannot establish a sustainable economic system and is deprived of a fair distribution of wealth. This book deals with the debates, critical views, new trends and new paradigm searches, which have become more evident especially after the crises, regarding the theory of finance as a scientific field of study and the global financial system in terms of practice.
Zeyneb Hafsa Orhan In this book, in which the topics covered in the first part of the voluminous financial management books are collected separately under the title of Introduction to Finance, the basic theoretical information about finance is tried to be conveyed in a plain language. In addition, examples of practice based on theories, up-to-date information from the world and Turkey on the subject, and additional information from alternative perspectives such as participation finance and behavioral finance are shared. As such, this book has been prepared in such a way that it is suitable for reading like a one-semester textbook and can appeal to people of all levels who want to gain introductory information about finance.
Aclan Omağ, Ali İhsan Karacan, Başak Tanınmış Yücememiş, Canan Dağıdır Çakan, Erişah Arıcan, Esra Erişir Karacan, Gökhan Işıl, Güçlü Okay, İdil Özlem Koç, Lamiha Öztürk, Levent Çinko, Mahmut Hayati Eriş, Murat Akbalık, Server Demirci, Ufuk Alkan, Ufuk Başoğlu, Vildan Serin Financial markets, money and banking are among the topics that directly affect our daily life, even in it and arousing curiosity. Because what is learned in this field not only allows the understanding of different views on the execution of economic policy, which is the subject of discussions in the political arena, but also helps a clearer understanding of the economic and financial concepts that are frequently heard in the media. All the topics in this book, which is prepared for the relationship between financial markets, money and banking, are handled with a unifying method, and an analysis systematic in an economic and financial perspective is tried to be developed for the readers.
In this book; in addition to the structure and functioning of the financial markets that make up the financial system, financial institutions and instruments are discussed, the concept of money and its policies are based on theoretical foundations, the place of money and its policies in the financial system is examined, the central bank monetary policy practices are mentioned and the stability of the financial system is emphasized. In addition to these, the theoretical infrastructure related to banking in the financial system has been examined, the development, functions and international activities of banks, which are the most important actors of the system, are discussed, and the activities for the regulation and supervision of the system are examined. These topics in the book reveal the development and change experienced both in the countries of the world and in Turkey.
With the information they will acquire in this book, the readers will have the opportunity to approach and examine the subject with a different perspective and way of thinking.
Bekir Elmas Reading the financial statements and making some judgments about a business by analyzing the financial statements is extremely important for all segments of the business. E.g; managers are aware of the current situation of the company they manage and make plans for the future; partners, to see the status of their companies; Investors, during the process of understanding the situation of the company they are considering to invest and making the investment decision; On the other hand, credit institutions make use of the results of financial analysis while evaluating the loan application of the company. In addition to the sections related to the business we have mentioned, various groups such as other businesses, the state, unions and researchers that have commercial relations with the business also benefit from the results of financial analysis.
There are three main features that distinguish this book from the financial statement analysis books available in the market. The first of these, as stated above, is to include financial statements prepared in accordance with the new practice, Turkish Accounting Standards/Turkish Financial Reporting Standards (TMS/TFRS), not the old practice Uniform Accounting System (TDMS). The second important feature that distinguishes the book from other books is that financial analysis and evaluations are made on the financial statements of two companies operating in Borsa Istanbul (TOFAŞ AŞ and FORD AŞ) instead of imaginary examples. Of course, such an approach will make the analysis and evaluations more realistic. As the third distinguishing feature in the book; KPSS, SMMM, Account Expertise, Banking etc. It can be shown that the questions and solutions in the institution exams are included.
The book consists of four parts. Our aim; in the first part of the book, introducing the financial statements issued by the businesses; in the second part, how to analyze financial statements issued by businesses, that is, to introduce financial analysis techniques; In the third part, it is to introduce some advanced analysis topics that are increasingly important for businesses. In the fourth and last part of the book, there are KPSS, SMMM (Certified Accountant and Financial Advisor), Account Expertise, Banking etc. There are questions and solutions related to institutional exams.
Amal Essayem, Fatih Güçlü, Hasibe Aysan, İsmail Canöz, Mehmet Akif Altunay, Merve Tuncay, Metin Sarıaslan, Muhammet Fatih Canbaz, Mücahit Özdemir, Nevzat Tetik, Onur Altın, Selçuk Sevgi Case studies have a very important function in reconciling theory and facts in subjects such as finance, banking and accounting, and associating lived realities with abstract theories. The case study technique, which has been attracting attention in Western universities for years both as an educational tool and as a research area, unfortunately has not received the value it deserves in Turkey. Aiming to fill the aforementioned gap, this work has a feature that combines theory and reality in banking and provides a deeper understanding to its interlocutors. In the work, rather than mathematical and statistical analyses, theoretical analyzes have been put forward with a broader perspective by associating theory with facts. Thus, the basic philosophy underlying the case technique, the scientific value of the study and the interaction of the work with the audience; simultaneously observed. Rather than mere stories of the cases discussed in the work, theoretical connections were established, important factors that played a role in the development process were conveyed, and the results of the case were analyzed in detail for both scientific and policy makers. Thanks to this approach, a more holistic and reader-friendly study has emerged. In this study, which examines the real developments in Turkey and the world, the following cases are discussed:
• Barclays LIBOR Manipulation
• İhlas Finance
• Bernard L. Madoff
• Deutsche Bank Scandals
• Etibank
• Ege Insurance
• Bankers Trust and Kıdder Peabody
• Agricultural Credit Cooperatives
• Money Foundations
• Dana Gas Sukuk
• Grameen Bank
Cihan Yılmaz, Derya Üçoğlu, Fatih Güzel, Fatih Yiğit, Gamze Şekeroğlu, Hakan Cavlak, İbrahim Emre Karaa, Melek Acar, Mevlüt Camgöz, Samiye Ekim Dertli, Volkan Dayan Case studies have a very important function in reconciling theory and facts in business disciplines such as finance, banking and accounting, and explaining lived realities by associating them with abstract theories. The case study technique, which has been attracting attention in Western universities for years both as an educational tool and as a research area, unfortunately has not received the value it deserves in Turkey. Aiming to fill the aforementioned gap, this work has the feature of combining and integrating theory and reality on the fundamental issues of finance theory, giving its interlocutors a deeper understanding. In the work, theoretical analyzes supported by numerical data have been put forward by associating theory with facts rather than mathematical and statistical analyses. Thus, the basic philosophy underlying the case technique, the scientific elements of the study and its interaction with the audience it addresses were simultaneously observed. Rather than a mere story of the cases discussed in the work, theoretical connections were established, important factors that played a role in the development of the cases were conveyed, and the results of the case were analyzed in detail for both scientific and policy makers. Thanks to this approach, a more holistic and reader-friendly study has emerged. In this work, which examines the real developments in Turkey and the world, the following cases are discussed under four main headings.
• Business Finance
 XTO Energy
 Worldcom
 Polly Peck
 Do&Co
• Investments and Portfolio Management
 2010 Stock Market Crash
 Gamestop/Reddit
 Pets.Com
 Wirecard
• Risk management
 Long Term Capital Management
 Metallgesellschaft
• Ponzione Chain Systems
 Farm Bank
 Charles Ponzi
Osman Okka The first edition in 2005, the second in 2009, the third in 2013, and now the fourth edition in 2018, "Financial Management Case Studies and Case Studies" has been prepared for use in undergraduate, graduate and doctoral programs at our universities. The number of cases, which was 50 in the first edition, 62 in the second edition, and 71 in the third edition, was arranged over 104 cases, including 33 cases in undergraduate level, 71 in group B at graduate and doctorate level in the fourth edition, and also 71 group B case studies (cases) were updated.
In order to understand the problems of the financial manager and the role of finance theory correctly and to be able to make accurate financial decisions about the company in today's world dominated by extreme competition and high capital costs, our students and readers should closely see financial management problems taken from real life and turned into case studies and They need to find solutions to these problems. According to our research, students perceive, formulate, prepare for a solution, take the right decision by solving, and have difficulty in risk management, a financial problem they encounter in real life, starting from the textbooks or small financial problems in the books. For this reason, these case studies are; It is prepared for our readers to see themselves in the virtual environment of the company, to penetrate deeply into financial management problems, to develop alternative solutions and to improve their ability to make the right decision, that is, it acts as a finance simulator for financiers.
Osman Okka The aim of the book is to give financial issues related to financial management, its basic principles in a simplified way in a systematic way and to help students by supporting the theory with problems.
The problems and case studies in the book are generally taken from real life. Thanks to these problems, students will become accustomed to how to address and solve a private financial problem when faced with a real-life financial problem. In addition to the book problems, financial purpose, statements, depreciation, taxes, cash flows and financial mathematics, environment, analysis and control, forecasting, planning, profit-cost-volume relations, measures to strengthen the financial structure, working capital management, long-term investment decisions in companies, capital budgeting, compilation of bonds and stocks, risk and return analysis, capital cost and structure decisions, long-term financing alternatives, short-medium-long-term debt sources, debt management.
Yüksel KOÇ YALKIN In this book, accounting issues are handled in accordance with the Uniform Accounting System, which has been implemented in our country since January 1, 1994. In this direction, the concepts, principles, financial statements and chart of accounts included in the Uniform Accounting System have been thoroughly examined. In addition, while the functioning of the accounts is discussed, each account is first revealed with its theoretical features, scope and operating rules. In the second phase, the features, scope and operating rules of each account according to the Uniform Accounting System in our country (Accounting System Application General Communiqués) were examined.
The book, which is supported by both theoretical principles and Uniform Accounting System principles and application methods with numerous examples, includes the necessary corrections and additions to the Accounting Standards as well as the principles in the changed Tax Laws and related Communiqués. The book, which includes problems based on exam questions for the benefit of students, will also benefit those who are interested in the field of teaching and practice.
Kahraman Çatı There is no doubt that education is the most fundamental factor in the development of entrepreneurship and innovation. In our country, the importance given to entrepreneurship education in both secondary and higher education is increasing. Some universities even plan to offer entrepreneurship courses in all their departments. Some of our universities offer entrepreneurship graduate programs. Therefore, it is necessary to increase the necessary materials for entrepreneurship education.
In this book titled Entrepreneurship and Innovation Management, basic topics such as the concept of entrepreneurship, entrepreneurship culture, ethics in entrepreneurship, business modeling and innovation management are explained in detail. In addition, the book covers the types of entrepreneurship and the management, marketing and finance issues that an entrepreneur must know.
Entrepreneurship and Innovation Management book will be of great benefit to people who will start new businesses, business people who need an innovative perspective to develop their business, and people who want to think innovatively at every stage of life.
Arzu Özsözgün Çalışkan, Ayşenur Tarakcıoğlu Altınay, Beyhan Marşap, Bilge Leyli Demirel, Can Öztürk, Esra Atabay, Gül Yeşilçelebi, Gülnur Sultankhanova, H. Pınar Kaya, Mehmet Özbirecikli, Serap Sebahat Yanık, Seval Kardeş Selimoğlu, Süleyman Uyar, Şaban Uzay, Yıldız Ayanoğlu Assurance services are independent professional services that improve the quality of information for information users. It is essential that the information provided in assurance services is presented by an independent, honest and impartial professional. The reason why the concept of independence is of such great importance is that the information provided after the assurance service becomes more valuable.
Assurance services are services offered in the market by independent auditors (CPA and CPA) or various other professionals. For years, independent auditors have provided many assurance services regarding financial and non-financial information of enterprises. Assurance services are services that must be provided in accordance with certain international standards, as in independent auditing. These standards are the guide in the delivery of work and form the basis of quality assurance service work. In our book, the process of each assurance service engagement is illustrated by way of planning, evidence gathering, and reporting, based on standards for auditing assurance services.
When the legal regulations that shape assurance services in our country are examined, it is seen that there is a structuring institutionally based on regulatory authorities (such as KGK, CMB, BRSA, EMRA). In this structure, Law No. 3568 is a framework law, and it is the main source in terms of regulations regarding assurance services after both regulatory institutions and new legal regulations (such as concordat).
In our book; The issue has been made more understandable and applicable since the standards on assurance services auditing are handled separately in each section, supported by application examples. Our book, in which the concept of assurance services is handled within the framework of the legal regulations and Assurance Services Standards in our country, by following the stages of the assurance services process, has content that can be easily understood and benefited by professional accountants/candidates and university students who want to advance in the accounting profession.
Cantürk Kayahan The demand for education in the health sector is increasing day by day. As a former health worker, my main purpose in preparing such a book is to show how people in managerial or managerial positions other than doctors and allied health personnel, or candidates, as well as medical service managers, can make a better contribution to hospital performance. Because financial performance management provides an overview of hospital management and imposes responsibility on all managers, not just finance managers. In addition to these, the harmonious work of more than one professional staff within the organizational structures of hospitals is also of great importance in terms of patient health, hospital performance and country interests.
The general acceptance of hospital administrators by hospital personnel is possible with their analytical intelligence and solution-oriented approach as well as their abilities and merits. Managers should put themselves in the shoes of patients if they want to run a good and successful hospital, and should make it their life philosophy to treat patients and their subordinates the same way they would like to be treated. Thus, the corporate hospital management approach can be assimilated at every level from the bottom to the top. As a result, it is necessary to see the need for the subject in order to write and write a book. You must know what the student needs and why he or she should learn. In this study, the “Data Envelopment Model”, which is frequently used in the financial performance analysis of hospitals, was applied step by step and a road map was created in the Appendix so that students could make applications more easily. For a better future, we expect practical and theoretical studies from our students and academicians that will contribute to the field...
Bülent Yılmaz, Ender Güler, Murat Atik, Şaban Çelik, Tuğba Dölen, Yaşar Köse In today's world, where globalization is experienced rapidly, the importance of the aviation industry is increasing both in our country and in the world. In terms of finance, the aviation sector is the economic, political, social, military, etc., which is experienced on a local and international scale, where large capital investments are made. It is a sector that is simultaneously affected by developments and includes some risks that need to be managed.
This book consists of six chapters covering financial risks in the aviation industry and related accounting practices. The authors of the departments are academicians who are competent in their fields and have evaluated their own subjects scientifically in the light of current developments.
Hoping that the book will be useful for scientific studies related to aviation and the personnel involved in the aviation sector...
Kaan Zülfikar Deniz Although statistics is a very easy field to learn, the learner's own affective barriers can prevent learning. When we look at those who have problems in learning statistics, it is seen that most of these individuals have had negative experiences in numerical or statistics courses in the past.
This work, named Statistical, provides a practical learning resource for researchers, academicians and students working in both social sciences and other fields of science, without overwhelming the learner with statistical formulas. A self-resource has been created for all the information needed for introduction to statistics and the application of fundamental analysis.
The first part of the book has a structure that is explained simply and reinforced with real-life examples. The statistical information in the first part forms the basis of the subjects in the second part. In the second part, the introduction of the SPSS program, the explanation for all statistical analysis, the visual processing steps of the SPSS application of the relevant subject, the introduction of the SPSS results, the tabulation and interpretation parts in accordance with the APA format, which is frequently used in social sciences. In addition to these, the most common mistakes in the relevant statistics at the end of each topic and the special situations that the researcher may encounter and the solution proposals, which consist of their solution suggestions, are in the nature of answers to the questions that most researchers cannot find answers to. The book aims to provide permanent learning as a whole and systematically.
Afşin Şahin The science of economics is closely related to the fields of finance and banking in terms of dealing with the optimum distribution of resources, and the regions where their circles intersect are expanding day by day following the global crises. In these discussed subjects, it has been tried to see the big picture, sometimes starting from small pieces. Trees were analyzed in detail, and application experiences were shared with readers. Sometimes, starting from a large piece, it was traveled to small pieces. It has progressed in the way of speaking to the reader whenever necessary, but meticulous attention has been paid to supporting comments and thoughts with scientific reality and resources. The book begins with basic macroeconomic issues such as production, consumption, investment, foreign trade and inflation it is complemented by various comments and assessments on monetary economics, central banking, finance and banking. This book contains many topics that appeal to university students, those who work in business life and those who want to improve themselves in these areas.
Demet Gürüz, Ayşen Temel Eğinli Communication is something we cannot give up in order to understand, to explain, or to agree… A cycle that we cannot escape from, continuing and responding to what we understand, what we say, and our agreements… An escalator that goes and comes continuously from us to us, from us to you, from you to us, in short from person to person… A cornerstone of life. Contact…
It is a book that guides all individuals in the society these days when we complain about lack of communication and realize that communication is important... While it contributes to learning what communication skills are, it also sheds light on people's ability to see where they make mistakes... It answers the following questions that come to mind:
They don't understand me, I can't explain myself, what should I do?
I think I empathize, or am I not?
There is a constant conflict between us, how can I resolve it?
I'm unsuccessful in group work, why can't I express myself?
I can't convince… How can I do it?
Communication in the family is broken… Why?
My communication with my friends is very bad at my workplace, how can it be improved?
Am I a good listener?
Aysel Aziz Communication is a long process that started with the existence of human beings in the world, has survived to the present day and will continue in our future.
It is clear that it would be so difficult to explain a subject with such wide borders in the numbered pages of a book! However, by placing certain limitations, important parts of this long adventure were taken and tried to be conveyed to the reader within the framework of the introduction.
Starting from the definition of communication within this kind of limitation, after general information about communication such as its process, relationship with other disciplines, communication types, functions and models, interpersonal communication, mass communication and mass media, news agencies, historical communication and mass communication in Turkey. development, organizational communication, internet and social media. In the last two chapters of the book, the effects of communication on society and communication researches are discussed.
Each of these introductory information; It is researched, analyzed and published under separate headings by other academics, authors and researchers. The aim of this book, titled "Introduction to Communication", is to give general information about such studies as preliminary, and to direct those who want to deepen in their subjects to such studies.
Gönül BUDAK, Gülay BUDAK It would not be wrong to call the age of communication, where social media, virtual networks and mass communication advance with giant strides, as the age of image.
The importance of image structuring at individual, organizational and national levels is related to the fact that the image is a phenomenon that can be established and managed. Image studies are at the focal point of public relations. All other work is shaped around this focal point. For this reason, characterizing the activities carried out to create an image as public relations will be insufficient in naming the activities carried out. It would be more correct to say "Image Engineering" instead.
Within the framework of the SA 8000 Social Responsibility standard determined in 1997, businesses have started to contribute to the fields of Social Entrepreneurship, which also aims to create a positive image by proving to their target audience that they work with a "win-win" mentality and to provide a sustainable contribution to the welfare of the society by supporting disadvantaged people within the scope of their social responsibilities.
The target audiences defined within the scope of public relations are quite broad. It starts from within the business, from the employees, customers, potential customers, competitors, government, etc. It extends to many popular communities at the national and international level. One of the most important tools in reaching large masses of people; media, the other is the virtual environment. Thanks to virtual networks and social media, the business has been able to have the freedom to manage its own news. Moreover, it has become easier to manage the image of the enterprise, which can be edited 24 hours a day, 7 days a week, and can shape the desired visuality and content at any time in an extremely dynamic environment. However, considering how fast the spread of information as well as its creation can be in the age of communication, it should be accepted that the preservation of the image has become more difficult than before.
The importance of public relations activities is gradually increasing due to the search for answers on how to protect the image as well as how to structure the image in the desired direction.
Salih Güney The indispensable element for all businesses is people. For this reason, businesses that attach importance to the selection, placement, training, promotion, evaluation and retirement of their employees have always been successful in business life.
The human resources management book is a resource that people or institutions that want to be successful in the processes from the recruitment of the personnel to their retirement can apply.
Abdurrahman Benli, Ali İhsan Balcı, Ali Şahin Örnek, Bora Yenihan, Bünyamin Bacak, Canan Öykü Dönmez Kara, Cenk Murat Koçoğlu, Ebru Kanyılmaz Polat, Emrah Özkul, Gonca Gezer Aydın, Gökçe Cerev, Hüseyin Erkul, İlknur Karaaslan, İlknur Taştan Boz, Levent Şahin, Murat Uzunparmak, Mustafa Kara, Neslihan Arslan, Niyazi Yılmaz, Oğuz Başol, Oğuz Diker, Orkun Göktepe, Özgür Topkaya, Pelin Kanten, Sarp Kumlu, Siyret Ayas Şarman, Suat Uğur, Tanju Çolakoğlu, Tuncay Yılmaz, Ufuk Özer, Umut Eroğlu, Yener Pazarcık, Yusuf Yiğit, Zeynep Sözcan Let's go to 2050 for a moment. There are no wars left in the world. There is abundance in every country. There is no income distribution problem, poverty is almost over. Boundaries between countries have been removed. All production steps that require muscle power are made with real robots. Robots even design works of art. All unfinished symphonies, novels, scientific works and films are completed by artificial intelligence. He who wants immortality is being cloned.
Turkey is one of the rare countries that has established a colony on the Moon. A global power that has overcome environmental problems thanks to space mining. One of the few states that has created its own blockchain. Earth is a peaceful planet. The population has dwindled to half of what it is today.
People? They are programmed before they are born. They mainly devote time to philosophy, art and aesthetics.
Did you find this short projection unrealistic? You asked, so let's go back to the present.
Be prepared to face the following challenges:
• New technologies that fundamentally change the design of work,
• New expectations and values ​​in the workplace,
• workforce skill gap,
• Workplaces where employee loyalty decreases,
• The increase in the population consisting of long-term and even educated unemployed,
• The demographically changing labor market,
• A young generation that is not equipped enough for the business world,
• A troubled economic and social structure with regional and urban divisions.

Section author(s) who care for the richness of the literature; they discussed the business world from their own perspective within the scope of HRM discipline. While emphasizing the behavioral dimension of human resources management, on the other hand, the future orientations of human existence are approached glocally. Network quotes collected from social media, which sometimes point to a situation or a problem, and sometimes make you laugh/think, are scattered throughout the book. In addition, the link and QR codes of the relevant videos from social media are placed at the end of the chapters. The reader's interest was kept alive with the case studies and movie recommendations that were scripted or selected from daily life.
Target audience of the book:
• Students who receive undergraduate and graduate education in the field of HRM,
• Researchers and academics working in the field of HRM,
• HR managers and professionals,
• Employees and managers at all levels who are interested in the field of HRM.
• Good reading...
Ömer Faruk Tekdoğan The partial reserve system, which we can call the basis of modern finance, has been the subject of discussion from past to present due to its weak structure, the role it played in economic instability and the problems it created. This interest-based system, which ensures that most of the money supply is dematerialized, has led to a macro-ribâ system that envelops economic life. The full reserve system, which was developed as an alternative to this system, could not find its place in practice. From the point of view of Islamic economics, the fact that the current system is riba-oriented and causes an unfair distribution of resources has necessitated the evaluation of the alternatives put forward from this perspective. The fractional reserve system operates based on confidence that commercial banks and central banks will provide sufficient liquidity when needed, and thus in essence it is prone to financial crises.
is weak and fragile. From this perspective in the book, the problems that are claimed to arise in economies with the discovery of fractional reserve banking are examined, the applicability of full reserve banking and how sufficient it is for a solution are examined, and the suitability and drawbacks of both systems in terms of Islamic economics are discussed. In addition, the effect of both banking systems on economic stability was compared using an agent-based simulation model.