Erdem Başhan, Fatih Sinan Esen, Ferihan Ayaz, Gizem Parlayandemir, Gül Dilek Türk, İbrahim Halil Yaşar, İhsan Eken, Nurettin Parıltı, Osman Çalışkan, Serkan Bayrakcı, Şebnem Özdemir, Ülkühan Bike Esen, Yeşim Esgin It is estimated that nearly half of the world's population, which is approaching 8 billion, uses social media. The current stop of the journey of using communication technologies, which started with the telegraph, is seen as social media. In an increasingly digitalizing world, social media undoubtedly affects people in every aspect of their lives. Consumer, customer, parent, business person, lover, voter… Regardless of identity, people are more or less in contact with social media, they affect someone more or less on social media, and they are also more or less influenced by others on social media.
This book presents a selection of theoretical and empirical studies on the role of social media in human and mass psychology.

A. Bahadır Darı, Atalay Bahar, Ayşen Yalman, Demet Yalçın, Dilara Nergishan Koçer, Duygu Odabaşı, Ebru Sönmez Karapınar, Esra Demirci, Fatma Yiğit Açıkgöz, Gizem Parlayandemir, Gül Dilek Türk, Hüseyin Aşkın, İbrahim Halil Yaşar, Osman Çalışkan Communication is a process that exists with the society, develops and changes with the society; shaped in parallel with social changes. Social media is a social communication process and a virtualized form of socialization. Communication, which takes place in our lives in every form and form that progresses from face-to-face communication to virtual communication today, is at the center of our lives, especially with the form of social media that we have started to use intensively with the COVID-19 pandemic. In today's world, when we are confined to our homes due to the pandemic, and live all our socialization activities and all processes of life in digital form, almost all subjects related to human and society have become virtualized versions of our lives in the physical world, by becoming virtualized and massified with the effect of social media. This book, which aims to provide answers about social media, which has become a virtual society, consists of topics that form social life, about the society, and also determines our virtual lives and agendas by moving to social media, and offers different perspectives on the sociology of social media.