Radio and Television \ 1-1
The consumer, who encounters millions of advertising messages during the day, is increasingly overwhelmed by this situation, and as a result, he tends to quickly avoid these messages. With digitalization, the channels and platforms used to reach them are increasing. This development puts brands in a difficult situation in terms of reaching the consumer, and it becomes increasingly difficult for each advertising message to have an impact on them. In the current situation, it is noteworthy that brands are turning to alternative advertising strategies. One of these strategies is product placement; digitalization, storytelling in brand communication studies and modern people's need for entertainment and leisure, etc. For many reasons, it has become a strategic advertising area that brands apply. This book is the first book to cover all conceptual, theoretical, research and case studies related to product placement, which finds a wide range of applications in genres ranging from TV programs to digital platforms including cinema, music, video/mobile games and social media. . The interview with 3P Product Placement Agency, Turkey's first full service agency focused on product placement, in the last part of the book, includes the views and contributions of the industry as well as the academy. In conclusion, “This Book Has Product Placement!” It is believed that the book will answer all the questions about the subject in terms of students, academics and all parties of brand communication who do research on product placement, ponder over this subject and devote their hearts to this work. Happy reading to all of you in advance... Attention! This Book Has Product Placement!
The media has become one of the most important parts of our daily lives by transforming and often reproducing the values of the society we live in. Undoubtedly, children are the most vulnerable segment of society in the face of the media. Children are abused not only by the media, but also in other social areas – legal, political and economic.
We believe that the main purpose in any child-related problem is to evaluate the existing conditions with a realistic eye and to create and implement an emergency action plan with the participation and sensitivity of all parties. In today's world, where the diplomatic and political dimensions of events and facts come to the fore rather than the solution of the problems experienced, "The realization of children's rights is the fulfillment of responsibilities." With the hope that this book, which deals with the subject of media and children from various dimensions, will contribute to a more sensitive approach to all kinds of issues related to children.
Children who manage to become children are very lucky, they are very magical…
We believe that the main purpose in any child-related problem is to evaluate the existing conditions with a realistic eye and to create and implement an emergency action plan with the participation and sensitivity of all parties. In today's world, where the diplomatic and political dimensions of events and facts come to the fore rather than the solution of the problems experienced, "The realization of children's rights is the fulfillment of responsibilities." With the hope that this book, which deals with the subject of media and children from various dimensions, will contribute to a more sensitive approach to all kinds of issues related to children.
Children who manage to become children are very lucky, they are very magical…
Management is everywhere.
The smallest part of the society, from the family to the state administration. In fact, we even manage ourselves. You are now faced with a book that looks at this concept, which takes place in every institution where people and their common life cycle exist, through the lens of a radio.
“What's going on behind the microphone”, “How to run a radio?” It is actually a resource that takes its questions as a source.
20 years of experience and academic studies are hidden in it.
Anyone who is tired of listening to the radio, who works in broadcasting, who dreams of reaching someone from that microphone one day, and who is thinking about management can read this book with pleasure.
Now let's turn on the sound of the radio and let the words on the pages...
The smallest part of the society, from the family to the state administration. In fact, we even manage ourselves. You are now faced with a book that looks at this concept, which takes place in every institution where people and their common life cycle exist, through the lens of a radio.
“What's going on behind the microphone”, “How to run a radio?” It is actually a resource that takes its questions as a source.
20 years of experience and academic studies are hidden in it.
Anyone who is tired of listening to the radio, who works in broadcasting, who dreams of reaching someone from that microphone one day, and who is thinking about management can read this book with pleasure.
Now let's turn on the sound of the radio and let the words on the pages...
The adventure of radio broadcasting, which is the first of electronic broadcasting, started in the first quarter of the 20th century. Bringing the news and music to homes and workplaces, this tool became the most important means of receiving news in a short time, and it continued to exist until the 1950s as a means of informing and having a good time. With the start of television broadcasts, the attractiveness of visuals has led societies to listen to the radio with a decreasing interest.
This situation has been the same for the Turkish society, which started to listen to radio broadcasts at almost the same time as the world; The only difference is that television broadcasting arrived late in Turkey, so radio broadcasts have been the only electronic news source for the society for a long time, alongside newspapers, with an ever-increasing variety of programs.
The programs in today's radio broadcasts have gone through many stages compared to the past, have developed, diversified as channels, and have become broadcasting with content that addresses the different needs of the listeners. The new listening environments brought by communication technology have also made the radio listener show interest in radio broadcasts again.
In this 5th edition of the Radio Broadcasting book, the types of programs that appeal to various segments of the society, their production possibilities and features, the production techniques used, are tried to be given with examples taken from the public broadcaster TRT and private radio broadcasts.
This situation has been the same for the Turkish society, which started to listen to radio broadcasts at almost the same time as the world; The only difference is that television broadcasting arrived late in Turkey, so radio broadcasts have been the only electronic news source for the society for a long time, alongside newspapers, with an ever-increasing variety of programs.
The programs in today's radio broadcasts have gone through many stages compared to the past, have developed, diversified as channels, and have become broadcasting with content that addresses the different needs of the listeners. The new listening environments brought by communication technology have also made the radio listener show interest in radio broadcasts again.
In this 5th edition of the Radio Broadcasting book, the types of programs that appeal to various segments of the society, their production possibilities and features, the production techniques used, are tried to be given with examples taken from the public broadcaster TRT and private radio broadcasts.