Nihat Aytürk The basis of human relations and social activities in business and social life is custom and manners in every country; are the rules of behavior called respect, manners and courtesy. These rules are the legal, social, cultural and ethical norms of living and working together in love, respect, understanding and tolerance in family, society and business life. People who know these rules and abide by these rules in the society and business life they live in are always noticed and appreciated; loved, counted; become successful and respected people.
The rules of conduct applied in business and social life in Turkey and social events (celebrations, ceremonies, visits, invitations and banquets) as well as respect, etiquette, courtesy and dress code that are the basis of human relations are discussed in this book as the "Art of Behavior". and explained with examples in accordance with its cultural structure.

Lütfi Sunar What is social change?
How do societies change?
What are the main theories explaining change?
What are the main dynamics of change in Turkey?

Social change is a fundamental field that concerns all subjects, concepts and theories of sociology. From the beginning to the present, many explanations about change have emerged in the sociology literature. Understanding the accumulation of these explanations is very important for a sociology student. Understanding change is essential for analyzing the workings of society.
Turkey's social structure is in a rapid and permanent change. Comprehensive and sustained research and new perspectives are needed to understand and explain this change. However, social change has not attracted much attention from sociology in Turkey. The number of theoretical studies, conceptual studies and empirical researches in the field is very few. This work in your hand was written within the scope of Social Structure Research Program to fill such a gap.
This book, which consists of 16 chapters, examines the concepts, theories and approaches related to change in sociology. The topics covered in this book, which is also designed as a textbook, are handled simply and expanded with examples. With the concept explanations, biographies and reading passages added to the chapters, the flow of the book is tried to be relaxed and different windows are opened in the mind of the reader.

Abdulkadir Yeler, Adem Palabıyık, Adem Sağır, Celal İnce, Cumhur Arslan, Ebru Çetin, Esra Işık, Gökhan Göktürk, Göknur Ege, Gül Aktaş, Hasan Biçim, Işılay Göktürk, İlknur Beyaz Özbey, İsmail Öz, Kerem Özbey, M. Yavuz Alptekin, Mehmet Koca, Onur Uca, Özkan Aydar, Özkan Öztürk, Selim Karyelioğlu, Ümmet Erkan, Yaşar Erjem, Yunus Anter, Zeynep Hiçdurmaz Although this work, titled Sociology from Yesterday to Today, has both linguistic problems arising from translation and content problems that do not overlap with the sociological realities of Turkey, it has been prepared as an alternative to many translated books used as textbooks.
This book, which has the content of the "Introduction to Sociology" course given in the sociology departments; It has been written in a comprehensive, detailed, exemplary and visually rich manner and in a simple language. With these aspects, it is a work that can be used by all readers who are interested in sociology as well as academicians and students.

Recep Tayfun A person who can communicate with the other end of the world and is instantly aware of what is happening finds it natural that he does not know his neighbor living in the same building. In today's world, where a new technology is put into the service of humanity every day, such negativities show that the role of effective communication is more and more important than ever before.
The narratives, far from claiming to be the last word or to form definitive judgments, aim to help each person discover the essence of communication and especially body language. The slightest contribution to have a positive and different perspective in your communication with the people around you will ensure that the work achieves its purpose.

Ahmet Cevizci Introduction to Philosophy is written for those seeking an introduction to philosophy as a discipline and intellectual activity. The work aims to make this introduction by introducing philosophy itself, its basic concepts, trends and subjects, and ways of thinking and reasoning specific to philosophy. In the work, which consists of eight chapters, after a first chapter that aims to establish an acquaintance with philosophy, issues related to epistemology, philosophy of science, philosophy of being, ethics, political philosophy, philosophy of religion and philosophy of art are included.
Introduction to Philosophy appeals to all those who want to meet philosophy and want to include philosophy, which we can define as "thinking on big questions in an argumentative and questioning way", into their lives in some way. Written for future teacher candidates. The most important feature of the work is that it deals with the subjects of philosophy with a constructivist approach, that is, the book, Introduction to Philosophy, has been created by using diagrams and visual materials in a way that will enable the student to think about philosophical questions and problems and make the necessary inquiries, instead of conveying ready-made information about the subjects and problems of philosophy.

Elvan Kiremitçi Canıöz, Erkan Dikici, Gülin Yazıcı Çelebi, Haşim Demirtaş, Hatice Epli, Neva Doğan “Sometimes speaking the same language is not enough, it is also necessary to understand from the same place.” T. S. Eliot

Communication and psychology are two intertwined concepts. Two basic building blocks that people act involuntarily wherever and with anyone: communication and psychology. When we say human, we are not talking about a species that has evolved within its own species, can use advanced tools, can laugh, think, and has its own culture and language. We're also talking about a complex brain with emotions and the behavioral patterns it guides us through. We interpret, perceive and compare. While doing all these, we feel, affect and be affected. Sometimes we put them on the tongue, sometimes on the body. But somehow we show it anyway. Understanding the person or the other in a constant struggle of self-expression... This book; He talks about the intersections of communication and psychology, the psychological foundations of communication, personality traits, perception, empathy, culture, communication with others, films that reflect us, and family communication. It examines the communication process that the individual establishes with himself and others through what we feel and perceive. It gives clues that healthy communication in the fiction of life will not occur independently of psychology. This book, which we have realized with young academician friends, is actually a processual synthesis of the communication that a person establishes with himself and others. Communication psychology is the search for a meaning to our existence. In the hope that you will accompany us on this path where we seek the meaning of the whole of which we are a part...

Aysel Aziz Communication is a long process that started with the existence of human beings in the world, has survived to the present day and will continue in our future.
It is clear that it would be so difficult to explain a subject with such wide borders in the numbered pages of a book! However, by placing certain limitations, important parts of this long adventure were taken and tried to be conveyed to the reader within the framework of the introduction.
Starting from the definition of communication within this kind of limitation, after general information about communication such as its process, relationship with other disciplines, communication types, functions and models, interpersonal communication, mass communication and mass media, news agencies, historical communication and mass communication in Turkey. development, organizational communication, internet and social media. In the last two chapters of the book, the effects of communication on society and communication researches are discussed.
Each of these introductory information; It is researched, analyzed and published under separate headings by other academics, authors and researchers. The aim of this book, titled "Introduction to Communication", is to give general information about such studies as preliminary, and to direct those who want to deepen in their subjects to such studies.

Gönül BUDAK, Gülay BUDAK It would not be wrong to call the age of communication, where social media, virtual networks and mass communication advance with giant strides, as the age of image.
The importance of image structuring at individual, organizational and national levels is related to the fact that the image is a phenomenon that can be established and managed. Image studies are at the focal point of public relations. All other work is shaped around this focal point. For this reason, characterizing the activities carried out to create an image as public relations will be insufficient in naming the activities carried out. It would be more correct to say "Image Engineering" instead.
Within the framework of the SA 8000 Social Responsibility standard determined in 1997, businesses have started to contribute to the fields of Social Entrepreneurship, which also aims to create a positive image by proving to their target audience that they work with a "win-win" mentality and to provide a sustainable contribution to the welfare of the society by supporting disadvantaged people within the scope of their social responsibilities.
The target audiences defined within the scope of public relations are quite broad. It starts from within the business, from the employees, customers, potential customers, competitors, government, etc. It extends to many popular communities at the national and international level. One of the most important tools in reaching large masses of people; media, the other is the virtual environment. Thanks to virtual networks and social media, the business has been able to have the freedom to manage its own news. Moreover, it has become easier to manage the image of the enterprise, which can be edited 24 hours a day, 7 days a week, and can shape the desired visuality and content at any time in an extremely dynamic environment. However, considering how fast the spread of information as well as its creation can be in the age of communication, it should be accepted that the preservation of the image has become more difficult than before.
The importance of public relations activities is gradually increasing due to the search for answers on how to protect the image as well as how to structure the image in the desired direction.

Halime Yücel Today, the image is considered as an entity or concept that is both attractive and should be avoided, occupying our universe. This book titled From Image to Interpretation; first of all, it defines the image, classifies the image types, and deals with the relationship between image and perception. In order to grasp the increasing importance of the image in social life, he gives a brief history of the relation between image and human. Thus, he reveals that dealing with image means dealing with humanity and culture. It shows that the image has accompanied thought, symbolism and aesthetic needs since the birth of humanity. Based on the idea that the reason why image is such a controversial concept stems from its relationship with reality, it examines the relationship between image and reality in the light of the arguments of religions and thinkers who have expressed their reservations about the image, and includes current inquiries about the image.
From Image to Interpretation argues that it is necessary to better understand and methodically interpret the images we consume in order not to be passively exposed to them. He argues that understanding images can provide a solution to the common fear or avoidance of images today. the image; deals with the idea that the best way to avoid its possible negative effects is to analyze it. Considering the semiotic method, which is a very meaningful and explanatory method among the approaches that can be used in image analysis, it presents the keys to reading the image as a discourse. It also includes many image analyzes in order to embody the evaluation of the indicators.
Images of everyday life also interpret our reality in an interesting way. Our universe is surrounded by mental and perceptual images. In this case, analyzing images means dealing with political and social facts. The real danger comes from not wanting to know what the images are. This book also aims to demystify images and contribute to restoring the magical power given to them.

Salih Güney The indispensable element for all businesses is people. For this reason, businesses that attach importance to the selection, placement, training, promotion, evaluation and retirement of their employees have always been successful in business life.
The human resources management book is a resource that people or institutions that want to be successful in the processes from the recruitment of the personnel to their retirement can apply.

Aylin Göztaş, Banu Küçüksaraç, Dilek Esen, Duygu Hıdıroğlu, Elif Tunalı Çalışkan, Eylin Aktaş, Hüseyin Gül, Kenan Demirel, Mehmet Akif Çakırer, Mehmet Mecek, Murat Esen, Nihat Aytürk, Özge Kocakula, Sevim Koçer Career planning refers to the strategy one uses to set career goals and the ways to reach those goals. Having a career plan is critical for candidates who want to be successful not only in business but in all areas of life. Career planning is a multi-stage process in which career stages must be comprehensively addressed and executed in order for the candidate to achieve the success they want to achieve. With career planning, the candidate will have the chance to think in advance about alternative ways and routes for his future professional life, so that he will be able to construct his career journey on a “scenario-based” basis. A thoughtful career plan will both shape social life and provide a roadmap for the professional future. Thus, it will be possible to make informed choices about current job opportunities and potential future career opportunities. This book has been prepared with the contributions of expert academics, aimed at candidates, academics and professionals in business life who are looking for a guide both to see the current opportunities in their career journey and to explore potential career opportunities in the future. In each section, besides theoretical information, success stories of real people in their career journeys, advisory opinions given by experts in the field to candidates related to the subject, and additional reading suggestions for readers who want to deepen in the relevant section, as well as movie recommendations are given. We wish you a pleasant reading, hoping that it will be a useful guide for all readers.

Halit Keskin, Ali Ekber Akgün, İpek Koçoğlu The book Organization Theory has been written to introduce the discipline of organization theory to the reader, to convey different perspectives, topics and theories in this field, and to create an infrastructure that can evaluate them. In the book, from the 19th century, when modernism, which emerged with the positivist approach in social sciences, shed light on the theory of organization, how the theory of organization developed until the 21st century, when the postmodernist approach was dominant in organization theory, which approaches were dominated by the theory of organization at different times, between approaches. It is aimed to systematically convey to the reader how conflicts are reflected in organizational theory and what difficulties they create in understanding organizations. While explaining how the theory of organization emerged and developed from a historical perspective, the book also aims to illuminate how social change overlaps with developments in other fields of science and its philosophical development as well as chronologically.
For effective learning of organizational theory, the diversity and complex nature of the field must first be acknowledged. Rather than trying to reduce the theory of organization to a single point of view, it is necessary to examine and enrich it within the framework of different perspectives of many paradigms. In this book, the complexity of organizational theory and its relevance to management practices as well as to social life are revealed by critical and distinctive assessments of different approaches, beyond the coherent and complementary explanations brought by the isomorphic approaches in many books to this field. It is aimed to break stereotypes in organizational theory, to prevent analysis based on a single paradigm, to prepare a suitable ground for reflexive thinking that is open to discussion and criticism, and to encourage a supra-paradigmatic understanding. Ultimately, the reader is expected to be able to understand the organization from different perspectives, think critically, move organizational theory beyond existing thought patterns, and develop enriching theoretical dialogues.

Nihat Aytürk Official correspondence, speeches and meetings in public and corporate life (business environment), meetings, ceremonies and ceremonial events; invitations, visits and banquets; official business, transactions and activities are carried out in accordance with the protocol and social behavior rules as form and method. Therefore, knowing and obeying the protocol and social behavior rules is important and necessary in terms of representation and reputation. Because people and institutions who know the protocol and social behavior rules, obey these rules and apply them are always appreciated and preferred in public and social life.
The aim of the book is to provide all students studying at universities, all managers working in public institutions and private institutions (businesses), executive candidates, executive assistants, experts, all officials who are at the point of contact with the public and provide services to the public, to gain protocol knowledge and skills that they will use in their management, business and social lives. enable them to apply this knowledge successfully; thus increasing their success, effectiveness and prestige at individual, institutional, national and international levels.
This book has been prepared in accordance with the Protocol and Social Behavior Rules curriculum taught in the Office Management and Executive Assistant Vocational Schools of universities.

Nihat Aytürk The protocol is a set of behavioral rules that must be followed and applied in terms of method and form in public life. To know the rules of the protocol and to comply with these rules; employment, promotion in business life; institutional and national representation is important in terms of protecting honor and reputation.
The protocol and rules of conduct applied in public life are explained in detail in the following sections in this book, with practical examples and case studies:
• Protocol in Public Life
• Basic Principles and Rules in the Protocol
• Protocol Types and Institutional Protocol
• Speech and Behavior Protocol
• Authority (Management) Protocol
• National and Institutional Ceremony Protocol
• Clothing and Care Protocol
• Invitation and Banquet Protocol
• Public Protocol Activities:
o Guest and Visitation Protocol
o Meeting Protocol
o Vehicle Protocol
o Flag Protocol
o Protocol Articles
o Protocol Rules in Official Letters
• Protocol Legislation and Protocol Lists

Aysel Aziz Political Communication has been constantly revised, expanded and updated since its first publication in 2003. In this edition of the book, the changes and updates made in the 8th edition, both in form and content, have been preserved.
In the book, the phenomenon and process of communication are explained on the basis of the phenomenon of communication, but taking into account the characteristics of political discourse. With its broad definition, all political communication actors, features, genres, methods and techniques in political discourse, and the relationship between media and political communication, which has a unique place in political communication; constitutes the facts on which the book particularly focuses.
The book gives a special place to the communication of political parties, one of the actors of political communication, and focuses mainly on the political campaigns of political parties, both in wide and narrow time periods, and especially on election campaigns; It explains the political campaigns of the very recent history by giving examples from Turkish political life.
In the last part of the book, a general evaluation is made by referring to the researches made in the world and in Turkey regarding political communication.

Aysel Aziz How is research done in the social sciences? The book tries to answer this question from A to Z, starting from the thought stage of the research, explaining what processes it went through, how its design was made, how the data sources related to the research were collected, what observation techniques were available. Among these observation techniques, indirect and direct methods and data collection techniques used in both academic studies and social research are explained. It focuses on the features of preparing a questionnaire (questionnaire), one of the common observation techniques needed in many fields. Monography, content and discourse analysis, which are widely and intensively used as observation techniques, and oral history studies and action research, which are among the direct observation methods that are becoming more and more widespread in different disciplines, are also included. In the last part of the research, the rules for writing the findings and results of a research are explained.
In the "Appendix" part of the research, there are updated examples of data collection techniques described in the book and jargon definitions related to the field.

Çiğdem Karakaya Şatır, Fulya Erendağ Sümer, Zuhal Gök Demir This book has discussed strategic public relations with a holistic approach in line with its contribution to the organizational strategy levels, and discussed the strategic status of public relations from both theoretical and practical perspectives. In the first part of the book, which consists of three parts, the new functions of public relations at the social strategy level, such as media scanning, stakeholder-public segmentation, issue management and production of scenarios are explained with sample applications. In the second part of the book, the renewed functions of public relations at the functional strategy level are discussed in detail and exemplified by focusing on "how to develop a public relations strategy" and "strategic communication plans" in parallel with high-level organizational strategies. The last part of the book, on the other hand, explains step by step the public relations campaigns that constitute the implementation step of strategic public relations studies. In this direction, public relations campaigns make visible the public relations strategy and strategic communication plans developed in line with the general strategies of the organization.

H. Andaç Demirtaş Madran This book deals with social influence, attitude change and persuasion, which are among the most popular topics in social psychology, political science, marketing and communication sciences.
"Social influence and persuasion", which is an extremely important issue in terms of both public relations, advertising and mass communication studies, is also of great importance in terms of efforts to cope with social problems such as smoking and substance abuse, inequalities in education, and non-compliance with traffic rules.
Persuasion has a special place in daily life as well. We are constantly trying to persuade family members, friends, the opposite sex, and our employers.
This subject, which has both individual, social and global importance, is covered in this book by defining basic concepts in detail, examining traditional and contemporary theoretical approaches, and giving practical clues in line with current research findings.

Ali Karaman, Bülent Demirağ, İbrahim Halil Efendioğlu, Kazım Dağ, Serhat Fırat, Sinan Çavuşoğlu Understanding consumer behavior and producing goods and services according to the wishes and desires of consumers has been accepted as the focus of today's marketing approach. It is possible to say that marketing, which has passed through various stages such as product, sales and modern marketing understanding from the first ages to the present, functions as one of the most important functions that enable businesses to communicate with consumers and customers. It is of great importance to closely recognize the consumer and the cultural, social, psychological and personal factors that affect the purchasing behavior of this consumer, and to work for the satisfaction of the consumer. Because it is very difficult to bring a heartbroken and dissatisfied consumer to the business as a repeat customer. For this reason, it is thought that if consumers are well known, it is possible to produce goods and services that will satisfy them. The book written for this purpose; It is thought that it can be useful both for businesses, as a textbook, for associate, undergraduate and graduate students, and also for customers and consumers in order to increase consumer awareness. With the hope that it will be useful to all our readers and humanity...

Gönül Budak Competence-Based Human Resource Management was first used in developed countries, especially in recent years. Although the concept of competence was introduced in the world in the 1960s, the implementation of Competency-Based Human Resources Management is very recent. Especially in our developing country, thanks to foreign investments and companies with foreign partners, domestic companies have had the opportunity to get to know this new approach and system and to see its benefits and apply it.
On the one hand, our businesses' desire to make a difference while seeking competitive advantage, on the other hand, the pressures of the legislation regulating business life and adopted in the European Union harmonization process, humanistic approaches to the employees and the pursuit of peace in the workplace and thus increasing efficiency and productivity are very important in the spread of the competence-oriented approach to human resources. played a role.
In this book, after examining the historical development of human resources, basic approaches, strategic management of human resources, behavioral, technical and legal dimensions of this function are also included. In addition, the classic human resources management functions in the book have been enriched by adding a competence-based management vision.