Production Management and Marketing \ 1-1
Although there are publications on verbal financial management in Turkey, there is a great deficiency in digital financial management. This study, which is prepared to compensate for this deficiency to some extent, includes more than 1,300 solved problems and tries to ensure that finance is experienced live in the company. Today, financial management education in our universities should be numerical, not verbal, as a requirement of the job. It is also clear that a financial education that is not pedagogically involved in company activities, cannot analyze and evaluate financial events, and is not effective in determining financial policies is not sufficient. The purpose of this book; It is to show the student and the reader how to solve simplified financial problems and to give sufficient financial knowledge on the relevant subject. While the theoretical information in the book was aimed to be at the basic level, it was thought to be at a very advanced level and the theoretical knowledge was concentrated in the book. The second purpose of the book is to prepare for the Financial Management Case Studies book. At the end of the book, the problems were emphasized and after the questions were solved, different orientation questions were asked for the student to test himself.
Logistics not only provides speed and flexibility to businesses, but also creates significant cost advantages. This work, which aims to contribute to the need for Turkish resources, which is felt to be lacking in our country, which can not get enough share from this sector despite its geographical and historical advantages, examines the subjects of storage, material handling and packaging by pointing to one of the most known operation areas of logistics. The book is a useful handbook for young people who are growing up in the field of logistics and for all managers and employees currently operating in the logistics sector.
It is pleasing that a book in which the sources of this information are shared and correctly categorized, enriched with information from reliable sources with a scientific approach, meet with its enthusiasts. It is very valuable to include live broadcasting and marketing and augmented reality strategies that have just entered our lives in the book. Sharing legal regulations and ethical values is not overlooked while describing digital marketing. It has been clarified that no sales target should be higher than universal human values. It was very helpful for the reader to encounter a summary at the end of the chapters and to collect what they have read in a short time; The questions at the end of the chapter are a guide for those who are not satisfied with what they read.
This book; I believe that it will be a valuable reference resource for readers who want to understand all aspects of digital marketing and also strengthen their marketing knowledge.
Omer ARIKAN
CEO, Tekrom Teknoloji
The world has gone through many movements, changes and transformations since the Industrial Revolution. Production activities have become different, the products produced have become different. A century ago, it was almost impossible to predict where we are today. The world has changed very quickly. In fact, the only thing that did not change was the change itself. Needs and the ability to respond to needs have become increasingly different. Crowded markets were replaced by advertisements that first appeared on our screens. Then the internet came into our lives. Who knew the first spark would have such an impact? Computer technology has now come to fit in our pockets. In this age of changing and transforming information and technology, the marketing of the product has become as important as the product produced. If your voice is not heard in this huge universe, the area you cover is as much as a raindrop. Even taking part in the notifications that cover our screens and attracting our attention is now a very, very great virtue. This work is a bedside book for you to take your place in the virtual world without borders. Bless the hands, hearts and pen of Mehmet Akif Çakırer, the architect of this collective meticulous work, and the whole team.
Tulin Akin
Social Entrepreneur, TABİT Information and Communication Technologies
This book; I believe that it will be a valuable reference resource for readers who want to understand all aspects of digital marketing and also strengthen their marketing knowledge.
Omer ARIKAN
CEO, Tekrom Teknoloji
The world has gone through many movements, changes and transformations since the Industrial Revolution. Production activities have become different, the products produced have become different. A century ago, it was almost impossible to predict where we are today. The world has changed very quickly. In fact, the only thing that did not change was the change itself. Needs and the ability to respond to needs have become increasingly different. Crowded markets were replaced by advertisements that first appeared on our screens. Then the internet came into our lives. Who knew the first spark would have such an impact? Computer technology has now come to fit in our pockets. In this age of changing and transforming information and technology, the marketing of the product has become as important as the product produced. If your voice is not heard in this huge universe, the area you cover is as much as a raindrop. Even taking part in the notifications that cover our screens and attracting our attention is now a very, very great virtue. This work is a bedside book for you to take your place in the virtual world without borders. Bless the hands, hearts and pen of Mehmet Akif Çakırer, the architect of this collective meticulous work, and the whole team.
Tulin Akin
Social Entrepreneur, TABİT Information and Communication Technologies
There is no doubt that education is the most fundamental factor in the development of entrepreneurship and innovation. In our country, the importance given to entrepreneurship education in both secondary and higher education is increasing. Some universities even plan to offer entrepreneurship courses in all their departments. Some of our universities offer entrepreneurship graduate programs. Therefore, it is necessary to increase the necessary materials for entrepreneurship education.
In this book titled Entrepreneurship and Innovation Management, basic topics such as the concept of entrepreneurship, entrepreneurship culture, ethics in entrepreneurship, business modeling and innovation management are explained in detail. In addition, the book covers the types of entrepreneurship and the management, marketing and finance issues that an entrepreneur must know.
Entrepreneurship and Innovation Management book will be of great benefit to people who will start new businesses, business people who need an innovative perspective to develop their business, and people who want to think innovatively at every stage of life.
In this book titled Entrepreneurship and Innovation Management, basic topics such as the concept of entrepreneurship, entrepreneurship culture, ethics in entrepreneurship, business modeling and innovation management are explained in detail. In addition, the book covers the types of entrepreneurship and the management, marketing and finance issues that an entrepreneur must know.
Entrepreneurship and Innovation Management book will be of great benefit to people who will start new businesses, business people who need an innovative perspective to develop their business, and people who want to think innovatively at every stage of life.
Imagine a product that you use a lot, and then think about the most important feature that determines the quality of that product for you. For example, this could be the life of the battery for a mobile phone. What would you say if you were told that none of the original batteries placed in the same brand and model product are exactly the same, or even if you are unlucky, you will come across a battery with a short lifespan and therefore the battery will run out after 6-7 months of use?
The first explanation that manufacturers will make to unlucky customers is that this is usually due to incorrect or heavy use. But let us tell you a secret. There may also be serious differences between the lifetimes of batteries used in exactly the same conditions. Such differences appear in a wide variety of products such as white goods, electronic goods, automobiles, and in the various features of these products. The engine sound insulation of two cars of the same model is not at the same level, such as turning the knob of one of the two dishwashers of the same model is easy and the other is difficult. In addition, the same problems are valid for a company that purchases raw materials or semi-finished products from a supplier. These differences are due to the fact that the products cannot be produced exactly as they were designed. This leads to serious customer dissatisfaction and loss of customers. For this reason, systematic studies are carried out in all sectors to make production more suitable for design.
All studies conducted for this purpose fall within the field of statistical quality control. The main subjects of these studies are the measurement of product features, quality characteristics in technical terms, statistical modeling and analysis of measurements, and as a result, the discovery and elimination of the causes of non-compliance with the design. Today, we see that these studies are sometimes carried out in the form of total quality management, sometimes ISO 9000, and sometimes six sigma applications. After discussing these different quality management approaches in the book, the methods used for statistical quality control are explained with various industry applications.
The first explanation that manufacturers will make to unlucky customers is that this is usually due to incorrect or heavy use. But let us tell you a secret. There may also be serious differences between the lifetimes of batteries used in exactly the same conditions. Such differences appear in a wide variety of products such as white goods, electronic goods, automobiles, and in the various features of these products. The engine sound insulation of two cars of the same model is not at the same level, such as turning the knob of one of the two dishwashers of the same model is easy and the other is difficult. In addition, the same problems are valid for a company that purchases raw materials or semi-finished products from a supplier. These differences are due to the fact that the products cannot be produced exactly as they were designed. This leads to serious customer dissatisfaction and loss of customers. For this reason, systematic studies are carried out in all sectors to make production more suitable for design.
All studies conducted for this purpose fall within the field of statistical quality control. The main subjects of these studies are the measurement of product features, quality characteristics in technical terms, statistical modeling and analysis of measurements, and as a result, the discovery and elimination of the causes of non-compliance with the design. Today, we see that these studies are sometimes carried out in the form of total quality management, sometimes ISO 9000, and sometimes six sigma applications. After discussing these different quality management approaches in the book, the methods used for statistical quality control are explained with various industry applications.
The latest information and principles, which have gained an international character in the field of contemporary business, are prepared in the book, which has been prepared by carefully evaluating both the developments in the literature and the new practices in the business world in the 2000s, on all subjects within the scope of business administration, from its establishment to its operation, and especially on business economics and management. techniques and strategies have been systematically studied. In particular, the basic subjects and concepts of business, the establishment of the business, management, production, marketing and finance functions are discussed in detail.
This book is suitable for the students of Faculties of Economics and Administrative Sciences, Faculties of Business and Engineering and Vocational Schools, which include courses such as business administration, business economics, business management, management and organization, production, marketing and finance, as well as Engineering faculties who have felt the weight and importance of business in recent years. It is a reference source for students.
This book is suitable for the students of Faculties of Economics and Administrative Sciences, Faculties of Business and Engineering and Vocational Schools, which include courses such as business administration, business economics, business management, management and organization, production, marketing and finance, as well as Engineering faculties who have felt the weight and importance of business in recent years. It is a reference source for students.
Regardless of the field of activity and scale (size), the management phenomenon has a universal character for all businesses and institutions. The importance of the management phenomenon comes from the fact that it covers the issues that will enable organizations to achieve their goals. Undoubtedly, the effectiveness of the manager increases as he continues to have scientific knowledge and experience in subjects with a scientific content. Thus, managers use the scarce resources of the organization in an effective and efficient way to reach the goals of the organization.
The most difficult aspect of the management profession is "managing people". People, whose expectations, needs and competencies are constantly changing, lead managers to seek different management as an increasingly complex resource.
Management is a rapidly changing and developing field of science. On the one hand, while new concepts, techniques, models and theories are brought to the field of management, on the other hand, many theories whose accuracy and validity were defended for a period of time can be disabled or transformed by being criticized.
Our Business Management book covers many current topics that will contribute to the knowledge of undergraduate, graduate and doctoral students studying in the field of business administration, as well as managers and manager candidates working at different levels of the business world.
The most difficult aspect of the management profession is "managing people". People, whose expectations, needs and competencies are constantly changing, lead managers to seek different management as an increasingly complex resource.
Management is a rapidly changing and developing field of science. On the one hand, while new concepts, techniques, models and theories are brought to the field of management, on the other hand, many theories whose accuracy and validity were defended for a period of time can be disabled or transformed by being criticized.
Our Business Management book covers many current topics that will contribute to the knowledge of undergraduate, graduate and doctoral students studying in the field of business administration, as well as managers and manager candidates working at different levels of the business world.
Career planning refers to the strategy one uses to set career goals and the ways to reach those goals. Having a career plan is critical for candidates who want to be successful not only in business but in all areas of life. Career planning is a multi-stage process in which career stages must be comprehensively addressed and executed in order for the candidate to achieve the success they want to achieve. With career planning, the candidate will have the chance to think in advance about alternative ways and routes for his future professional life, so that he will be able to construct his career journey on a “scenario-based” basis. A thoughtful career plan will both shape social life and provide a roadmap for the professional future. Thus, it will be possible to make informed choices about current job opportunities and potential future career opportunities. This book has been prepared with the contributions of expert academics, aimed at candidates, academics and professionals in business life who are looking for a guide both to see the current opportunities in their career journey and to explore potential career opportunities in the future. In each section, besides theoretical information, success stories of real people in their career journeys, advisory opinions given by experts in the field to candidates related to the subject, and additional reading suggestions for readers who want to deepen in the relevant section, as well as movie recommendations are given. We wish you a pleasant reading, hoping that it will be a useful guide for all readers.
This work, named 'LOGISTICS HANDBOOK', is the fourth edition of the Turkish version of a project that consists of five books [in Turkish and English]. This study in your hand includes 'Deconstruction of Logistics' in which the academic dimension of logistics is handled, 'Background of Logistics' in which the historical dimension of logistics is given, and 'Winning Logistics: ', 'Logistics in Turks and in Turkey', in which the logistics operations of the Turks, who could not find a place in foreign sources despite their extraordinary successes since their existence, are discussed, 'International Logistics', which gives the details of the logistics that is globalizing with increasing momentum and crossing national borders. It consists of five Turkish books.
During the preparation of this edition, since the volume of the third book titled 'Winning Logistics: TZY', which is more comprehensive than the other four, increased too much to be included in this work, the book in question was published as a separate book by NOBEL AKADEMIK PUBLISHING, with the title SUPPLY CHAIN MANAGEMENT. In the study called Handbook, one of the most important components of logistics,
Considering that the supply chain should be mentioned in some way, the information in the mentioned book is summarized in the Third Chapter of this study.
To put it briefly, this study named 'LOGISTICS HANDBOOK' is a part of the project to create a logistics kit, which consists of two books complementing each other with SUPPLY CHAIN MANAGEMENT, a textbook written in Turkish and English for Turkey, and a basic resource. . All books are given a 'Lesson' [14 weeks in accordance with the Bologna process] to be used in logistics programmes.
'Syllabus', 'Learning Objectives', 'Research and Discussion Topics' and 'Assessment Questions' were added for each section. In addition, faculty members are provided with the opportunity to access [PPT] reflections prepared to facilitate their lectures.
During the preparation of this edition, since the volume of the third book titled 'Winning Logistics: TZY', which is more comprehensive than the other four, increased too much to be included in this work, the book in question was published as a separate book by NOBEL AKADEMIK PUBLISHING, with the title SUPPLY CHAIN MANAGEMENT. In the study called Handbook, one of the most important components of logistics,
Considering that the supply chain should be mentioned in some way, the information in the mentioned book is summarized in the Third Chapter of this study.
To put it briefly, this study named 'LOGISTICS HANDBOOK' is a part of the project to create a logistics kit, which consists of two books complementing each other with SUPPLY CHAIN MANAGEMENT, a textbook written in Turkish and English for Turkey, and a basic resource. . All books are given a 'Lesson' [14 weeks in accordance with the Bologna process] to be used in logistics programmes.
'Syllabus', 'Learning Objectives', 'Research and Discussion Topics' and 'Assessment Questions' were added for each section. In addition, faculty members are provided with the opportunity to access [PPT] reflections prepared to facilitate their lectures.
The book in your hand aims to be a handbook that addresses all the arguments related to logistics.
The past, change and current point of the concept of logistics are discussed.
It is enriched with examples selected from important logistics operations in the past and present.
Considering the logistics-related statistics of the determining actors in the globalization process, regional and global evaluations and suggestions regarding the future of logistics were made.
The past, change and current point of the concept of logistics are discussed.
It is enriched with examples selected from important logistics operations in the past and present.
Considering the logistics-related statistics of the determining actors in the globalization process, regional and global evaluations and suggestions regarding the future of logistics were made.
This work aims to reveal a solid knowledge that emerged as a result of the author's 21 years of working experience in the field of logistics, as well as the researches he made during his time abroad. In the book, the concepts, principles and characteristics related to Logistics and Supply Chain Management are presented in a systematic flow. However, there has been an interest in the classification of current issues affecting the progress of Logistics and Supply Chain Management and new trends shaping research. This book also classifies the relations of Logistics and Supply Chain Management as a scientific discipline with other disciplines by supporting the citations from the leading scientific journals in this field, and thus aims to contribute to filling a gap felt in the national literature.
In the content of the book, logistics activities at the scale of enterprises and institutions are presented with a comprehensive content, in addition, logistics management with global norms, logistics strategy, logistics performance management, logistics education, structural problems of logistics and supply chain, and Logistics Management in Turkey are discussed as a separate chapter. taken. In addition, "Annotated Logistics and International Trade Terms Dictionary" and "Incoterms 2010" add-ons, which contain basic terms in both fields, are included for the benefit of those who are interested in the subject. In this respect, it is considered that the work can be a source work for those who train and train in Logistics and Supply Chain Management, as well as scientists and practitioners in the field.
In the content of the book, logistics activities at the scale of enterprises and institutions are presented with a comprehensive content, in addition, logistics management with global norms, logistics strategy, logistics performance management, logistics education, structural problems of logistics and supply chain, and Logistics Management in Turkey are discussed as a separate chapter. taken. In addition, "Annotated Logistics and International Trade Terms Dictionary" and "Incoterms 2010" add-ons, which contain basic terms in both fields, are included for the benefit of those who are interested in the subject. In this respect, it is considered that the work can be a source work for those who train and train in Logistics and Supply Chain Management, as well as scientists and practitioners in the field.
Today, product movements within the supply chain have a vital importance both in terms of businesses and in terms of the trade volume of countries. In addition to this importance, a multidisciplinary perspective is needed in order to comprehend the concept of supply chain and examine it from an academic point of view. This versatility is undoubtedly reflected in the publications in the literature. However, it is seen that it is sometimes confused with the concepts of logistics.
This book, on the other hand, considers logistics as part of the supply chain. In this context, the subjects include the basic functions of both logistics and supply chain management processes from logistics management to supply chain. The plan of the book is based on the Supply Chain Operations Reference Model (SCOR), which has been widely accepted by many authors and academics. Based on the SCOR model, the book is divided into six main sections. The first part includes the concepts of logistics and supply chain management and their relations with each other. The second part, planning; third part, procurement and purchasing; fourth part, manufacturing operations; The fifth part is devoted to distribution issues. The last section is devoted to other important issues on the agenda in the field.
This book, on the other hand, considers logistics as part of the supply chain. In this context, the subjects include the basic functions of both logistics and supply chain management processes from logistics management to supply chain. The plan of the book is based on the Supply Chain Operations Reference Model (SCOR), which has been widely accepted by many authors and academics. Based on the SCOR model, the book is divided into six main sections. The first part includes the concepts of logistics and supply chain management and their relations with each other. The second part, planning; third part, procurement and purchasing; fourth part, manufacturing operations; The fifth part is devoted to distribution issues. The last section is devoted to other important issues on the agenda in the field.
The importance of creating strong brands is felt more and more every day in the competitive environment of the business world, where world conditions are changing rapidly, world trade and economic flows are in a new restructuring. There are too many products, too many brands, too much competition in world trade. It is not easy to create a brand in markets with such brand density. The fact that the manufacturer packs the goods produced and puts a name on it and puts it up for sale, "I have created a brand and I am selling it." Thinking strategically and long-term before putting the brand on the market, testing it many times, positioning the brand, promoting it, in short, obtaining a long-term place in the mind of the consumer, is only a very small part of what needs to be done in creating a brand. All of these are the right product, the right strategy, Correct positioning can be achieved by hitting the target right in the middle.
While the importance of brand creation and branding has increased so much in today's markets, in this book, "How to create a brand?" starting from the question "What is a brand?", "What are the strategies to be considered on the way to branding?" answers to the questions were sought.
This book, on the one hand, motivates and guides businesses that have not yet fully overcome the hesitation of creating a brand, and on the other hand, in this age where we feel the need to be a brand in every field, "How can personal and corporate brand creation be?" It has been prepared to help those who are looking for an answer to the question and especially university students, "Brand" courses and "Marketing" courses, based on the importance of the subject.
While the importance of brand creation and branding has increased so much in today's markets, in this book, "How to create a brand?" starting from the question "What is a brand?", "What are the strategies to be considered on the way to branding?" answers to the questions were sought.
This book, on the one hand, motivates and guides businesses that have not yet fully overcome the hesitation of creating a brand, and on the other hand, in this age where we feel the need to be a brand in every field, "How can personal and corporate brand creation be?" It has been prepared to help those who are looking for an answer to the question and especially university students, "Brand" courses and "Marketing" courses, based on the importance of the subject.
MATLAB brings speed and efficiency to scientific studies with the help of its ready-made functions and toolboxes. Multi-Criteria Decision Making Techniques (MCDM) are used to solve problems encountered in academic and practical life. In this study; 28 techniques (AHP, ARAS, BWM, CODAS, COPRAS, DEMATEL, EDAS, ELECTRE-I, ELECTRE-III, Entropy, EVAMIX, Gray Relational Analysis, KEMIRA-M, MABAC, MACBETH, MOORA, MOOSRA, OCRA, ORESTE, PROMETHEE, QUALIFLEX, RIM, SAW, SWARA, TODIM, TOPSIS, VIKOR and WASPAS) have been turned into functions in MATLAB software. In the book, the substructures of the techniques are explained; The codes prepared in the MATLAB software are included; calculation steps are illustrated; For each technique, sample applications were carried out with the data sets used in the studies published in the literature and exercises were prepared for the readers to solve. In addition, in the first part of the book, the features of MATLAB, which are frequently used while preparing the codes, are tried to be explained.
Assembly lines are one of the mass production systems frequently used in production and may be one of the most successful application areas of Industry 4.0 technology in the near future. Assembly lines, which are mostly used in the production of complex products, enable to increase the output per unit time by making the most effective use of production resources. Well-balanced assembly lines also increase the competitiveness level of enterprises by enabling them to meet developing and changing customer demands on time and with minimum cost.
This book has been prepared for both undergraduate and graduate students who want to learn about assembly line planning, as well as line managers and engineers working on line balancing in businesses. Includes tools and techniques for effectively balancing the most common types of assembly lines in the industry. The assembly line balancing issue was first handled and modeled in its simplest form, and solution methods were explained through examples. Afterwards, many real-life constraints were added and different types of problems were explained in detail. At the end of the chapters, study questions are included.
In addition to the heuristic methods, this book, which includes the genetic algorithm application, which is one of the meta-heuristic algorithms, and which is prepared for practice, is presented in the appendices of the GAMS program codes of the mathematical models developed.
This book has been prepared for both undergraduate and graduate students who want to learn about assembly line planning, as well as line managers and engineers working on line balancing in businesses. Includes tools and techniques for effectively balancing the most common types of assembly lines in the industry. The assembly line balancing issue was first handled and modeled in its simplest form, and solution methods were explained through examples. Afterwards, many real-life constraints were added and different types of problems were explained in detail. At the end of the chapters, study questions are included.
In addition to the heuristic methods, this book, which includes the genetic algorithm application, which is one of the meta-heuristic algorithms, and which is prepared for practice, is presented in the appendices of the GAMS program codes of the mathematical models developed.
The purpose of this book is to show engineers the time value of money in economics and business and the calculation of cash flows of implemented projects and to present methods to be used in case of comparison with other projects. Because behind every expenditure, every decision and every investment there is a financial front. The book “To the Engineering Economy”; It is a resource that can be easily benefited by engineers, operators, economists, investors, bankers, in short, anyone who has a business with money.
Have technical knowledge and expertise in their field; The purpose of the engineer as a technical staff who produces goods and services in the enterprise by using people, machinery, equipment, materials, equipment and processes; To achieve maximum production by using inputs such as materials, resources, time and technology.
As long as limited and costly resources cannot be used optimally and the highest possible values cannot be produced, a firm will fail in the market against its competitors and perhaps have to withdraw from the market. In order for the resources to be used optimally, the company must have an important technology, make its technological development a continuous process and be ahead of its competitors in technology. Every decision regarding the use of resources in the firm has an economic aspect. Resources must be used productively, that is, efficiently, and must provide maximum returns. For this reason, the engineer has to take all measures and apply the necessary methods for the efficient use of resources besides the management and in his field. The economic decisions taken may be short-term and long-term, and the expenditures will be short-term and long-term. If the economic decisions are short-term, that is, they cover a year, they are income expenditures, and if they cover more than one year, they are investment expenditures.
Engineer; How will it make income expenditures and investment expenditures, and how will it save on these expenditures? These are the subjects of engineering economics. Efficient use of resources, preparation of projects, making investments, executing the project and putting it into operation and similar processes continue throughout the life of the company and the engineer takes his place at every stage of the project. In this respect, it is very important to equip an engineer with knowledge of "Engineering Economics" and to act rationally. This work aims to give you this information.
As long as limited and costly resources cannot be used optimally and the highest possible values cannot be produced, a firm will fail in the market against its competitors and perhaps have to withdraw from the market. In order for the resources to be used optimally, the company must have an important technology, make its technological development a continuous process and be ahead of its competitors in technology. Every decision regarding the use of resources in the firm has an economic aspect. Resources must be used productively, that is, efficiently, and must provide maximum returns. For this reason, the engineer has to take all measures and apply the necessary methods for the efficient use of resources besides the management and in his field. The economic decisions taken may be short-term and long-term, and the expenditures will be short-term and long-term. If the economic decisions are short-term, that is, they cover a year, they are income expenditures, and if they cover more than one year, they are investment expenditures.
Engineer; How will it make income expenditures and investment expenditures, and how will it save on these expenditures? These are the subjects of engineering economics. Efficient use of resources, preparation of projects, making investments, executing the project and putting it into operation and similar processes continue throughout the life of the company and the engineer takes his place at every stage of the project. In this respect, it is very important to equip an engineer with knowledge of "Engineering Economics" and to act rationally. This work aims to give you this information.
Depending on the socio-economic developments in Turkey, the retail sector has gained a certain momentum especially since the mid-1980s and has come to a position where it can compete with retailing in the USA and EU. It would be appropriate to emphasize some basic facts in the development process of retailing:
• While the development of supermarkets, hypermarkets and shopping malls was at the forefront in Turkey, discount stores have become more popular in recent years; departmental (sectioned) stores either disappeared or changed in size and settled in shopping malls instead of independent stores.
• Local retailers have come to an important position in addition to the entry of foreign capital into the market. Besides organized retail, traditional retailers still have a significant share in the total retail market.
• The share of e-commerce in total retail sales is increasing rapidly in the world and in Turkey. It is estimated that the share of e-commerce in the world in 2020 will be 14.60%.
• Traditional single-channel retailing is not sufficient to meet consumer needs. For this reason, compatible omnichannel retailing has become a necessity.
• With the “One Belt One Road” project announced in 2013, China seeks to develop its global strategy in search of a new order in the new era. This new strategy of China indicates that the economic and political balances will be re-established in the world. The project will connect the easternmost of Asia and the European shores of the Atlantic Ocean, and targets 65 countries, including Turkey, and a population of more than 3 billion. These markets have reached saturation, especially Walmart and Carrefour, and mobilized the main retailers of the USA and the West.
• “Industry 4.0” introduced by Germany in 2015 and “Society 5.0” developed by Japan foresee new approaches. These new approaches will change the way retail does business, as it does in other industries. Retail decision makers will pay more attention to topics such as artificial intelligence and big data analytics in order to understand consumer trends and behaviors.
• While the development of supermarkets, hypermarkets and shopping malls was at the forefront in Turkey, discount stores have become more popular in recent years; departmental (sectioned) stores either disappeared or changed in size and settled in shopping malls instead of independent stores.
• Local retailers have come to an important position in addition to the entry of foreign capital into the market. Besides organized retail, traditional retailers still have a significant share in the total retail market.
• The share of e-commerce in total retail sales is increasing rapidly in the world and in Turkey. It is estimated that the share of e-commerce in the world in 2020 will be 14.60%.
• Traditional single-channel retailing is not sufficient to meet consumer needs. For this reason, compatible omnichannel retailing has become a necessity.
• With the “One Belt One Road” project announced in 2013, China seeks to develop its global strategy in search of a new order in the new era. This new strategy of China indicates that the economic and political balances will be re-established in the world. The project will connect the easternmost of Asia and the European shores of the Atlantic Ocean, and targets 65 countries, including Turkey, and a population of more than 3 billion. These markets have reached saturation, especially Walmart and Carrefour, and mobilized the main retailers of the USA and the West.
• “Industry 4.0” introduced by Germany in 2015 and “Society 5.0” developed by Japan foresee new approaches. These new approaches will change the way retail does business, as it does in other industries. Retail decision makers will pay more attention to topics such as artificial intelligence and big data analytics in order to understand consumer trends and behaviors.
If we raise our heads and look around us carefully, we can see where consumerism has reached in the world. The opportunities created by all this consumption volume cause companies to compete with each other. The more customers they can attract, the more competitive advantage they will have. At this point, understanding consumer behavior is crucial. Since behavior is directly related to an individual's personality, analyzing personality traits might help in understanding the behaviors that consumers will display. Marketing practitioners who establish a relationship between personality traits and consumer behavior and recommend sales promotions according to this relationship will always be one step ahead of their competitors. This book aims to analyze the relationship between personality traits and consumer decision-making styles and predict how consumers are likely to choose sales promotions that are framed. Moreover, marketing practitioners can find an informative Executive Summary at the end of the book. The book gives a general idea about personality traits, personality theories and consumer decision-making process that may help undergraduate and graduate students interested in this field.
Today, logistics is a multi-stage, fast-changing network structure that covers many businesses and customers, and covers all processes, including infrastructure. Since it is necessary to have a conceptual perspective consisting of the synthesis of all of these for logistics management, it has become a vital priority to manage, maintain and develop appropriate strategies at the strategic level. Therefore, the main objective in strategic logistics management is to provide cost savings, as well as to plan logistics management that will gain a pioneering and innovative feature by predicting the change in technology and ecosystem, and to achieve competitive advantage in which customers are included.
In the Strategic Logistics Management book, which was written in 14 chapters in order to meet the deficiency in the field of strategic logistics management, general information about the development and importance of logistics management, decision-making methods, the relationship between management and logistics, strategic logistics functions, opportunities provided by new information technologies, financial and human factors in the strategic role of logistics. In this context, the role of management in increasing the effectiveness and efficiency are included. In this context, it is aimed to provide readers, professionals and academia with new perspectives on strategic logistics management and to increase their conceptual knowledge by examining these concepts in detail.
In the Strategic Logistics Management book, which was written in 14 chapters in order to meet the deficiency in the field of strategic logistics management, general information about the development and importance of logistics management, decision-making methods, the relationship between management and logistics, strategic logistics functions, opportunities provided by new information technologies, financial and human factors in the strategic role of logistics. In this context, the role of management in increasing the effectiveness and efficiency are included. In this context, it is aimed to provide readers, professionals and academia with new perspectives on strategic logistics management and to increase their conceptual knowledge by examining these concepts in detail.
All the processes that ensure that all the goods and services we need are readily available when we need them, form the core of the Supply Chain. A Supply Chain is a network of relationships that connects customers, retailers and wholesalers, manufacturers and their suppliers, and the regular flow of goods, money and information between individuals and organizations.
customers; they want more suitable, better and lower cost products. Competition between goods and service providers has also reached global dimensions. In order to be successful in competition, it has become a necessity for organizations in the supply chain to establish and execute a coordinated and effective cooperation.
This book; It examines the transactions in the supply chain from raw materials to the end user and the roles of the organizations that perform these transactions, within the framework of various business models. It then focuses on establishing integration between supply chain members on a local and global scale.
customers; they want more suitable, better and lower cost products. Competition between goods and service providers has also reached global dimensions. In order to be successful in competition, it has become a necessity for organizations in the supply chain to establish and execute a coordinated and effective cooperation.
This book; It examines the transactions in the supply chain from raw materials to the end user and the roles of the organizations that perform these transactions, within the framework of various business models. It then focuses on establishing integration between supply chain members on a local and global scale.
The book in your hand is the Turkish version of the project designed as two books in Turkish and English on Supply Chain Management. The aim of the aforementioned project is to provide a textbook and basic resources written specifically for Turkey to the logistics departments, where mostly English or one-to-one translated books are used on "Supply Chain Management".
For this reason, the content of the study was designed to be used in one semester in accordance with 14 weeks. For the convenience of faculty members, a syllabus [syllabus] [according to the Bologna process] has been added at the end of the book, as well as "Learning Objectives", "Discussion and Research Topics" and "Evaluation Questions" for each section.
Based on the foresight that students who graduate from logistics departments will primarily be employed in Turkey, the content of each department has been enriched with field examples and practices suitable for Anatolian realities.
Due to the international nature of supply chains, global supply chain practices and practices of multinational companies that transcend national borders have been added to the examples at the national level.
The reason why the book is prepared in two languages, Turkish and English, is that most of the logistics programs in Turkey provide education in English. Thus, it is thought that Turkish and foreign students [who are considering shaping their future in Turkey] will contribute to the solution of the problems they encounter while taking lessons in a language other than their mother tongue, to overcome the confusion in different languages in logistics jargon, and to have access to both Turkish and English versions of the same subject. .
For this reason, the content of the study was designed to be used in one semester in accordance with 14 weeks. For the convenience of faculty members, a syllabus [syllabus] [according to the Bologna process] has been added at the end of the book, as well as "Learning Objectives", "Discussion and Research Topics" and "Evaluation Questions" for each section.
Based on the foresight that students who graduate from logistics departments will primarily be employed in Turkey, the content of each department has been enriched with field examples and practices suitable for Anatolian realities.
Due to the international nature of supply chains, global supply chain practices and practices of multinational companies that transcend national borders have been added to the examples at the national level.
The reason why the book is prepared in two languages, Turkish and English, is that most of the logistics programs in Turkey provide education in English. Thus, it is thought that Turkish and foreign students [who are considering shaping their future in Turkey] will contribute to the solution of the problems they encounter while taking lessons in a language other than their mother tongue, to overcome the confusion in different languages in logistics jargon, and to have access to both Turkish and English versions of the same subject. .
In the last decades, logistics and supply chain management have been the indispensable part of trade. By globalization, supply chains and logistic operations multiplied their importance. There have been many factors affecting logistics today. Not only the operational part but also the planning part has diversified areas. As a matter of fact technology helped the logistics industry too much. Although purchasing and many other transactions can be made via internet, goods must be delivery by the last mile. Finance, warehousing, procurement, management, organization, recycling and transportation of goods and services are parts of logistics and they have many sub-branches.
This book deals with social influence, attitude change and persuasion, which are among the most popular topics in social psychology, political science, marketing and communication sciences.
"Social influence and persuasion", which is an extremely important issue in terms of both public relations, advertising and mass communication studies, is also of great importance in terms of efforts to cope with social problems such as smoking and substance abuse, inequalities in education, and non-compliance with traffic rules.
Persuasion has a special place in daily life as well. We are constantly trying to persuade family members, friends, the opposite sex, and our employers.
This subject, which has both individual, social and global importance, is covered in this book by defining basic concepts in detail, examining traditional and contemporary theoretical approaches, and giving practical clues in line with current research findings.
"Social influence and persuasion", which is an extremely important issue in terms of both public relations, advertising and mass communication studies, is also of great importance in terms of efforts to cope with social problems such as smoking and substance abuse, inequalities in education, and non-compliance with traffic rules.
Persuasion has a special place in daily life as well. We are constantly trying to persuade family members, friends, the opposite sex, and our employers.
This subject, which has both individual, social and global importance, is covered in this book by defining basic concepts in detail, examining traditional and contemporary theoretical approaches, and giving practical clues in line with current research findings.
Understanding consumer behavior and producing goods and services according to the wishes and desires of consumers has been accepted as the focus of today's marketing approach. It is possible to say that marketing, which has passed through various stages such as product, sales and modern marketing understanding from the first ages to the present, functions as one of the most important functions that enable businesses to communicate with consumers and customers. It is of great importance to closely recognize the consumer and the cultural, social, psychological and personal factors that affect the purchasing behavior of this consumer, and to work for the satisfaction of the consumer. Because it is very difficult to bring a heartbroken and dissatisfied consumer to the business as a repeat customer. For this reason, it is thought that if consumers are well known, it is possible to produce goods and services that will satisfy them. The book written for this purpose; It is thought that it can be useful both for businesses, as a textbook, for associate, undergraduate and graduate students, and also for customers and consumers in order to increase consumer awareness. With the hope that it will be useful to all our readers and humanity...
This book is a publication that examines consumer behavior, trying to shed light on both theory and practice. In addition, the “Dictionary” unit at the end of the book will fill a big gap in this regard. The book is a resource written in plain language, approaching the problems of consumer behavior from a scientific point of view. It is remarkable that the subjects are presented in their simplest form and enriched with examples. Undoubtedly, this study will be a reference book for students who are on the way to learn marketing with all these features. I congratulate everyone who contributed, especially the editors who created the content of this useful book and ensured its wide participation, and wish them continued success.
prof. Dr. Yavuz ODABAŞI, Anadolu University, Retired Lecturer
“Consumer behavior” is one of the most complex issues within the marketing science discipline. Marketing academics continue to examine the subject from every aspect and continue to examine the tiniest details of purchasing. Educator Editor. See. Mehmet Akif Çakırer and Assoc. Dr. Sezer Bozyiğit's book “Consumer Behaviors” has reached us as an important bedside book consisting of several chapters, each of which was written by current sources, by many valuable academicians on the subject. An extremely useful resource for academics and practitioners on the subject. My heartfelt congratulations to both the editors and the authors.
prof. Dr. İbrahim KIRCOVA, Yıldız Technical University
Consumption mainly uses neighborhood pressure. The basis for this is that “We will feel left out if we don't do what the rest of the world does or take what they get.” based on his argument. The difference is so clear that it's like the difference between the "visible" person to others and the "invisible" person in the toilet. How to say, not the same person. Why not? This is where behavioral sciences come into play... Decision science. Why do we think so? Why do we act like that? What is the real motivation behind the decisions you make? Why do smart people make stupid mistakes? “They don't know, but they do.” This discourse expressed by Karl Marx in Capital has been one of the most important illuminators of the definition of ideology over the years. For today; If we say, "They don't think, they just take"... Let's see why this is so, let's read and learn about this valuable, multi-authored, multi-viewed work...
prof. Dr. Uğur BATI, Communication Sciences and Decision Science Specialist
Changes occurring in our country and in the world directly or indirectly affect consumer behavior as well as in many different areas. In the face of the emerging changes, the demands and demands of the consumers may also differ. In this sense, marketing managers who are trying to create and manage demand should act proactively against their competitors. This book, which will contribute to the training of future marketing managers, whom we expect to act proactively, will provide important knowledge and open perspective not only to students studying in the field of marketing, but also to those who are sarcastic or come from different disciplines and work or will work in the field of marketing. I would like to congratulate our esteemed editorial friends who contributed to the creation of this book, as well as our young academics who added value to the chapters they wrote for their contributions.
prof. Dr. Erkan ÖZDEMİR, Uludag University
I am sure that anyone who is interested in the field will enjoy reading this work, which is the product of a meticulous study, in which the theoretical information on consumer behavior, which is the focal point of marketing science, is supported by current examples and case studies. I congratulate everyone who has passed the test.
prof. Dr. Gulpinar KELMCI, Marmara University
prof. Dr. Yavuz ODABAŞI, Anadolu University, Retired Lecturer
“Consumer behavior” is one of the most complex issues within the marketing science discipline. Marketing academics continue to examine the subject from every aspect and continue to examine the tiniest details of purchasing. Educator Editor. See. Mehmet Akif Çakırer and Assoc. Dr. Sezer Bozyiğit's book “Consumer Behaviors” has reached us as an important bedside book consisting of several chapters, each of which was written by current sources, by many valuable academicians on the subject. An extremely useful resource for academics and practitioners on the subject. My heartfelt congratulations to both the editors and the authors.
prof. Dr. İbrahim KIRCOVA, Yıldız Technical University
Consumption mainly uses neighborhood pressure. The basis for this is that “We will feel left out if we don't do what the rest of the world does or take what they get.” based on his argument. The difference is so clear that it's like the difference between the "visible" person to others and the "invisible" person in the toilet. How to say, not the same person. Why not? This is where behavioral sciences come into play... Decision science. Why do we think so? Why do we act like that? What is the real motivation behind the decisions you make? Why do smart people make stupid mistakes? “They don't know, but they do.” This discourse expressed by Karl Marx in Capital has been one of the most important illuminators of the definition of ideology over the years. For today; If we say, "They don't think, they just take"... Let's see why this is so, let's read and learn about this valuable, multi-authored, multi-viewed work...
prof. Dr. Uğur BATI, Communication Sciences and Decision Science Specialist
Changes occurring in our country and in the world directly or indirectly affect consumer behavior as well as in many different areas. In the face of the emerging changes, the demands and demands of the consumers may also differ. In this sense, marketing managers who are trying to create and manage demand should act proactively against their competitors. This book, which will contribute to the training of future marketing managers, whom we expect to act proactively, will provide important knowledge and open perspective not only to students studying in the field of marketing, but also to those who are sarcastic or come from different disciplines and work or will work in the field of marketing. I would like to congratulate our esteemed editorial friends who contributed to the creation of this book, as well as our young academics who added value to the chapters they wrote for their contributions.
prof. Dr. Erkan ÖZDEMİR, Uludag University
I am sure that anyone who is interested in the field will enjoy reading this work, which is the product of a meticulous study, in which the theoretical information on consumer behavior, which is the focal point of marketing science, is supported by current examples and case studies. I congratulate everyone who has passed the test.
prof. Dr. Gulpinar KELMCI, Marmara University
In our globalizing world, in an environment of ruthless competition, logistics is an increasingly important sector. An efficient and effective logistics sector provides a cost advantage especially to exporting companies in a competitive environment, while making positive contributions to the growth of countries. Although it is very important that the logistics sector can work efficiently and offer economical prices, many countries cannot achieve successful results in this regard. At this point, although our country is located in a very important geographical region and has an important logistics infrastructure, it has not been able to improve its logistics service quality since 2007. According to the performance index ranking made by the World Bank every two years according to 6 different criteria, Turkey was in the 34th place in 2007, but today it has regressed to the 47th place. There are various reasons for this, but one of them is that the personnel working in the sector do not have sufficient knowledge.
The book contains all the information needed by the personnel working in the logistics sector and is a work that prepares university students for the sector. In particular, freight calculation, which is one of the most important issues in road transport, is given a special place and explained in great detail. In addition, delivery methods, payment methods and combined transportation issues were also explained in detail. It is aimed that the book will make significant contributions to all logistics personnel and students.
The book contains all the information needed by the personnel working in the logistics sector and is a work that prepares university students for the sector. In particular, freight calculation, which is one of the most important issues in road transport, is given a special place and explained in great detail. In addition, delivery methods, payment methods and combined transportation issues were also explained in detail. It is aimed that the book will make significant contributions to all logistics personnel and students.
In line with the globalization phenomenon, which has gained importance today, international marketing can be defined as "determining and meeting the needs of global consumers better than domestic and international competitors and coordinating marketing activities within the framework of the limitations of the global environment." Therefore, the important difference between national marketing and international marketing is not in the marketing tools used, but in the environment in which they operate. In international marketing, since customers are in foreign countries, the product or service marketed has to cross interstate borders. This means different legal regulations, different currencies and different levels of economic development, as well as different cultural environments and structures.
The main condition for the success of the business activities carried out by the enterprises in international markets lies in the necessity of adapting to international markets. Every company participating in international marketing activities has to determine its policy in a different way than domestically. The wants and needs of customers in foreign markets are often and often very different from those in the domestic market due to their belonging to a different environment.
Since international marketing has become a general activity of themselves, businesses have to increase their own effectiveness, especially at the scale of countries and with different marketing mix applications, in order to grow and expand. This is possible by determining, applying and developing new techniques in international marketing according to needs.
In this context, in the book within the details described so far, current and new issues that may have a significant impact on the international marketing discipline are discussed and explained with a broad and perspective view, and then the results are presented to the reader by interpreting them.
The main condition for the success of the business activities carried out by the enterprises in international markets lies in the necessity of adapting to international markets. Every company participating in international marketing activities has to determine its policy in a different way than domestically. The wants and needs of customers in foreign markets are often and often very different from those in the domestic market due to their belonging to a different environment.
Since international marketing has become a general activity of themselves, businesses have to increase their own effectiveness, especially at the scale of countries and with different marketing mix applications, in order to grow and expand. This is possible by determining, applying and developing new techniques in international marketing according to needs.
In this context, in the book within the details described so far, current and new issues that may have a significant impact on the international marketing discipline are discussed and explained with a broad and perspective view, and then the results are presented to the reader by interpreting them.
This book contains basic information about Production Planning and Control. Lecturing and problem solutions are conveyed in a simple, step-by-step and plain language so that they can be easily understood by the readers. It was supported with short case studies so that students could grasp the subject more easily and associate it with real life. Mistakes made by students in exams in the past and suggestions to prevent them are given in the relevant sections. In addition, taking into account the interaction of today's students with mobile devices, online solutions related to each subject were added. This book will be useful for university students taking the Production Planning and Control course and graduates preparing for science exams and interviews.
This book has been prepared for students studying in universities and military schools, especially in the departments of Industrial, Business and Systems engineering, and in departments such as Business Administration, Economics, Econometrics and Mathematics. The aim of the book is to provide the students with the opportunity of a textbook, where they can learn quantitative models and techniques that will help them in solving the decision-making problems they will encounter in the effective, economic and efficient use of resources such as people, materials and machinery in school and future business life.
One of the most important features of this book is that each subject is illustrated with a large number of problem solutions and computer applications are made with QM software at the end of the chapters, again with plenty of examples.
The book is the continuation and complement of our book titled “OPERATIONAL RESEARCH-I Computer Aided Linear and Parametric Programming”, volume 1, and includes computer aided solution examples of decision-making problems that may be encountered in industry and service enterprises, public institutions and the armed forces.
Network Analysis and Project Management Techniques, Integer Programming, Multicriteria Decision Making, Multi-Objective Decision Making (Goal Programming), Decision Theory, Game Theory, Nonlinear Programming and Markov Chains are included in the book as 8 chapters.
One of the most important features of this book is that each subject is illustrated with a large number of problem solutions and computer applications are made with QM software at the end of the chapters, again with plenty of examples.
The book is the continuation and complement of our book titled “OPERATIONAL RESEARCH-I Computer Aided Linear and Parametric Programming”, volume 1, and includes computer aided solution examples of decision-making problems that may be encountered in industry and service enterprises, public institutions and the armed forces.
Network Analysis and Project Management Techniques, Integer Programming, Multicriteria Decision Making, Multi-Objective Decision Making (Goal Programming), Decision Theory, Game Theory, Nonlinear Programming and Markov Chains are included in the book as 8 chapters.
The purpose of this book is to help students studying in the departments of Industrial, Business and Systems Engineering, Business Administration, Economics, Econometrics and Mathematics in universities and Military Academy, regarding the effective, economic and efficient use of resources such as human, material and machinery for business purposes in their working lives, is to provide the opportunity of a textbook or a supplementary textbook where they can learn quantitative models and techniques that will help them in solving the problems they will encounter in system and process design, planning, control, problem solving and decision making.
Operations Research, especially II. Since it found its first applications in solving military problems during World War II, it is an important decision-making tool for the management of the Armed Forces as well as in the management of enterprises and other organizations. In this respect, in addition to respecting the military origin of this field of science, considering that the book can also be used as a course aid in the Military Academy, military example problems and concepts are included from time to time as well as sample business problems.
Operations Research, especially II. Since it found its first applications in solving military problems during World War II, it is an important decision-making tool for the management of the Armed Forces as well as in the management of enterprises and other organizations. In this respect, in addition to respecting the military origin of this field of science, considering that the book can also be used as a course aid in the Military Academy, military example problems and concepts are included from time to time as well as sample business problems.
The book is intended for undergraduate students of business administration, econometrics and economics. In the first part, the Linear Programming Model is discussed, and then some Mathematical Models related to Linear Programming are discussed. Considering that it will be more beneficial to undergraduate students, especially Linear Programming, Sensitivity Analysis and Parametric Programming, Integer Programming, Transportation Model and Dynamic Programming are included in the book. Then, Decision and Game Theory, Stock Control Models, Waiting Line Models and Queuing Theory, especially Network Analysis and Project Control and Planning Methods PERT-CPM were tried to be explained. Parametric Programming, Network Analysis and Nonlinear Programming topics not included in previous editions have been added to this edition.
Some of the problems in the book were solved with the help of a computer program, but most of the solutions were explained without the help of a computer in order for the reader to understand better.
The topics selected for Business, Econometrics and Economics students are tried to be explained with many examples and solutions, with the idea of improving their knowledge and skills, developing their analysis-synthesis abilities, and helping them in working life.
Some of the problems in the book were solved with the help of a computer program, but most of the solutions were explained without the help of a computer in order for the reader to understand better.
The topics selected for Business, Econometrics and Economics students are tried to be explained with many examples and solutions, with the idea of improving their knowledge and skills, developing their analysis-synthesis abilities, and helping them in working life.