Nihat Aytürk The basis of human relations and social activities in business and social life is custom and manners in every country; are the rules of behavior called respect, manners and courtesy. These rules are the legal, social, cultural and ethical norms of living and working together in love, respect, understanding and tolerance in family, society and business life. People who know these rules and abide by these rules in the society and business life they live in are always noticed and appreciated; loved, counted; become successful and respected people.
The rules of conduct applied in business and social life in Turkey and social events (celebrations, ceremonies, visits, invitations and banquets) as well as respect, etiquette, courtesy and dress code that are the basis of human relations are discussed in this book as the "Art of Behavior". and explained with examples in accordance with its cultural structure.

Demet Gürüz, Ayşen Temel Eğinli Communication is something we cannot give up in order to understand, to explain, or to agree… A cycle that we cannot escape from, continuing and responding to what we understand, what we say, and our agreements… An escalator that goes and comes continuously from us to us, from us to you, from you to us, in short from person to person… A cornerstone of life. Contact…
It is a book that guides all individuals in the society these days when we complain about lack of communication and realize that communication is important... While it contributes to learning what communication skills are, it also sheds light on people's ability to see where they make mistakes... It answers the following questions that come to mind:
They don't understand me, I can't explain myself, what should I do?
I think I empathize, or am I not?
There is a constant conflict between us, how can I resolve it?
I'm unsuccessful in group work, why can't I express myself?
I can't convince… How can I do it?
Communication in the family is broken… Why?
My communication with my friends is very bad at my workplace, how can it be improved?
Am I a good listener?

Aysel Aziz Communication is a long process that started with the existence of human beings in the world, has survived to the present day and will continue in our future.
It is clear that it would be so difficult to explain a subject with such wide borders in the numbered pages of a book! However, by placing certain limitations, important parts of this long adventure were taken and tried to be conveyed to the reader within the framework of the introduction.
Starting from the definition of communication within this kind of limitation, after general information about communication such as its process, relationship with other disciplines, communication types, functions and models, interpersonal communication, mass communication and mass media, news agencies, historical communication and mass communication in Turkey. development, organizational communication, internet and social media. In the last two chapters of the book, the effects of communication on society and communication researches are discussed.
Each of these introductory information; It is researched, analyzed and published under separate headings by other academics, authors and researchers. The aim of this book, titled "Introduction to Communication", is to give general information about such studies as preliminary, and to direct those who want to deepen in their subjects to such studies.

Gülay Budak, Gönül Budak Regardless of the field of activity and scale (size), the management phenomenon has a universal character for all businesses and institutions. The importance of the management phenomenon comes from the fact that it covers the issues that will enable organizations to achieve their goals. Undoubtedly, the effectiveness of the manager increases as he continues to have scientific knowledge and experience in subjects with a scientific content. Thus, managers use the scarce resources of the organization in an effective and efficient way to reach the goals of the organization.
The most difficult aspect of the management profession is "managing people". People, whose expectations, needs and competencies are constantly changing, lead managers to seek different management as an increasingly complex resource.
Management is a rapidly changing and developing field of science. On the one hand, while new concepts, techniques, models and theories are brought to the field of management, on the other hand, many theories whose accuracy and validity were defended for a period of time can be disabled or transformed by being criticized.
Our Business Management book covers many current topics that will contribute to the knowledge of undergraduate, graduate and doctoral students studying in the field of business administration, as well as managers and manager candidates working at different levels of the business world.

Saim Kılıç – Ali Alp When the Boss, who founded and grew his company with great difficulty, transfers the management of his company to a professional manager called the CEO / General Manager, that's when the problems begin to arise. Because, unfortunately, the saying of our forefathers, “the agent is like a principal”, is not always valid in company management. Alright;
Why can't the CEO (deputy) be like the Boss (principal)?
• Should the boss really be afraid of handing over the management of his company to a CEO?
•What are the common unethical behaviors of CEOs? Why and when do they exhibit these behaviors?
•How can the boss be protected from the CEO's potential wrong/unethical behavior?
• In what way the company's management system and Boss-CEO relations are designed, the saying “the agent is like a principal” is valid in the company management?
The book “The CEO of the Boss”, written by Saim Kılıç and Ali Alp, answers all these questions with an impartial perspective, plain language and concrete examples; explains the ways in which the ideal CEO of the boss can be created. This book, which includes many recommendations based on years of experience and observations, is an invaluable guide for bosses and CEOs alike.

Nihat Aytürk Official correspondence, speeches and meetings in public and corporate life (business environment), meetings, ceremonies and ceremonial events; invitations, visits and banquets; official business, transactions and activities are carried out in accordance with the protocol and social behavior rules as form and method. Therefore, knowing and obeying the protocol and social behavior rules is important and necessary in terms of representation and reputation. Because people and institutions who know the protocol and social behavior rules, obey these rules and apply them are always appreciated and preferred in public and social life.
The aim of the book is to provide all students studying at universities, all managers working in public institutions and private institutions (businesses), executive candidates, executive assistants, experts, all officials who are at the point of contact with the public and provide services to the public, to gain protocol knowledge and skills that they will use in their management, business and social lives. enable them to apply this knowledge successfully; thus increasing their success, effectiveness and prestige at individual, institutional, national and international levels.
This book has been prepared in accordance with the Protocol and Social Behavior Rules curriculum taught in the Office Management and Executive Assistant Vocational Schools of universities.

Nihat Aytürk The protocol is a set of behavioral rules that must be followed and applied in terms of method and form in public life. To know the rules of the protocol and to comply with these rules; employment, promotion in business life; institutional and national representation is important in terms of protecting honor and reputation.
The protocol and rules of conduct applied in public life are explained in detail in the following sections in this book, with practical examples and case studies:
• Protocol in Public Life
• Basic Principles and Rules in the Protocol
• Protocol Types and Institutional Protocol
• Speech and Behavior Protocol
• Authority (Management) Protocol
• National and Institutional Ceremony Protocol
• Clothing and Care Protocol
• Invitation and Banquet Protocol
• Public Protocol Activities:
o Guest and Visitation Protocol
o Meeting Protocol
o Vehicle Protocol
o Flag Protocol
o Protocol Articles
o Protocol Rules in Official Letters
• Protocol Legislation and Protocol Lists