Nihat Aytürk The basis of human relations and social activities in business and social life is custom and manners in every country; are the rules of behavior called respect, manners and courtesy. These rules are the legal, social, cultural and ethical norms of living and working together in love, respect, understanding and tolerance in family, society and business life. People who know these rules and abide by these rules in the society and business life they live in are always noticed and appreciated; loved, counted; become successful and respected people.
The rules of conduct applied in business and social life in Turkey and social events (celebrations, ceremonies, visits, invitations and banquets) as well as respect, etiquette, courtesy and dress code that are the basis of human relations are discussed in this book as the "Art of Behavior". and explained with examples in accordance with its cultural structure.

Recep Tayfun A person who can communicate with the other end of the world and is instantly aware of what is happening finds it natural that he does not know his neighbor living in the same building. In today's world, where a new technology is put into the service of humanity every day, such negativities show that the role of effective communication is more and more important than ever before.
The narratives, far from claiming to be the last word or to form definitive judgments, aim to help each person discover the essence of communication and especially body language. The slightest contribution to have a positive and different perspective in your communication with the people around you will ensure that the work achieves its purpose.

Demet Gürüz, Ayşen Temel Eğinli Communication is something we cannot give up in order to understand, to explain, or to agree… A cycle that we cannot escape from, continuing and responding to what we understand, what we say, and our agreements… An escalator that goes and comes continuously from us to us, from us to you, from you to us, in short from person to person… A cornerstone of life. Contact…
It is a book that guides all individuals in the society these days when we complain about lack of communication and realize that communication is important... While it contributes to learning what communication skills are, it also sheds light on people's ability to see where they make mistakes... It answers the following questions that come to mind:
They don't understand me, I can't explain myself, what should I do?
I think I empathize, or am I not?
There is a constant conflict between us, how can I resolve it?
I'm unsuccessful in group work, why can't I express myself?
I can't convince… How can I do it?
Communication in the family is broken… Why?
My communication with my friends is very bad at my workplace, how can it be improved?
Am I a good listener?

Elvan Kiremitçi Canıöz, Erkan Dikici, Gülin Yazıcı Çelebi, Haşim Demirtaş, Hatice Epli, Neva Doğan “Sometimes speaking the same language is not enough, it is also necessary to understand from the same place.” T. S. Eliot

Communication and psychology are two intertwined concepts. Two basic building blocks that people act involuntarily wherever and with anyone: communication and psychology. When we say human, we are not talking about a species that has evolved within its own species, can use advanced tools, can laugh, think, and has its own culture and language. We're also talking about a complex brain with emotions and the behavioral patterns it guides us through. We interpret, perceive and compare. While doing all these, we feel, affect and be affected. Sometimes we put them on the tongue, sometimes on the body. But somehow we show it anyway. Understanding the person or the other in a constant struggle of self-expression... This book; He talks about the intersections of communication and psychology, the psychological foundations of communication, personality traits, perception, empathy, culture, communication with others, films that reflect us, and family communication. It examines the communication process that the individual establishes with himself and others through what we feel and perceive. It gives clues that healthy communication in the fiction of life will not occur independently of psychology. This book, which we have realized with young academician friends, is actually a processual synthesis of the communication that a person establishes with himself and others. Communication psychology is the search for a meaning to our existence. In the hope that you will accompany us on this path where we seek the meaning of the whole of which we are a part...

Salih Güney The indispensable element for all businesses is people. For this reason, businesses that attach importance to the selection, placement, training, promotion, evaluation and retirement of their employees have always been successful in business life.
The human resources management book is a resource that people or institutions that want to be successful in the processes from the recruitment of the personnel to their retirement can apply.

Ayşen Temel Eğinli The science of interpersonal communication, which carries out research focused on communication between people, in the evaluation and interpretation of the results of research, communication, psychology, social psychology, sociology, etc. due to its interdisciplinary nature. benefits from theories in the fields of science. Most of the time, there are questions about which theory and how researches in the field of interpersonal communication should be handled. Interpersonal Communication Theories book has been prepared with the aim of being an answer to these questions and shedding light on the field of interpersonal communication. Theories that are determined to be used quite frequently in the field of interpersonal communication are explained by classifying them as person-centered, interaction-centered and relationship-centered. In this context, it is thought that the book will provide answers to the following questions:
• How do we formulate our interpersonal communication?
• What do we do to eliminate uncertainty in interpersonal communication?
• How do we make sense of the behavior/communication of others?
• Who am I?
• How do I organize my verbal and nonverbal communication according to the person in front of me?
• Do I know with whom, where and how to talk?
• Is my facial expression consistent with what I'm saying?
• How are verbal and nonverbal messages affected by culture in interpersonal communication?
• How do we manage our interpersonal interactions?
• How does a relationship between people develop?
• How does the person define himself/herself in a relationship?
• How do people decide to whom and how much to give information about themselves?
• How does attachment occur in a relationship?
• What is interpersonal attraction?

Demet Gürüz, Ayşen Temel Eğinli Interpersonal communication begins with two people noticing each other and accepting each other's existence. In this process, the person; It conveys messages with its attitudes, personality, behaviors, what it does and does not do, what it says and does not say.
We are in the age of communication… If we are still talking but not explaining, telling but not being understood, talking but not listening, talking but not listening, talking and listening but still not being able to understand… our verbal and nonverbal messages, the factors that affect or hinder our communication should be questioned before our communication ends.
I guess I didn't understand...
You misunderstood me…
I wish I hadn't said that...
Oh my prejudices...
His tone sounded angry…
He made such an emphasis that…
Your eyes didn't say that, but…
He shook hands as if breaking my fingers…
What a stance it was, it told a lot…
Interpersonal Communication -Information-Impacts-Obstacles- evaluates various aspects of the interpersonal communication process with examples. In this sense, the book will shed light on both researchers who continue their academic studies and anyone who wants to communicate effectively.

Ayşen Temel Eğinli, Selcan Yavuz Every individual is exposed to verbal and nonverbal messages given by their parents or parent figures since childhood. Some accept these messages as they are, while others reject them or vice versa. In this direction, people can develop many behaviors such as rebelling, adapting and self-criticism.
This book aims to make the person discover himself by taking him on a journey in his inner world. At the same time, it makes it easier for oneself and others to notice interpersonal communication styles, and in this direction, it shows a way for the development and change of the person. It offers keys to help a person understand the causes of conflicts with himself and others and to resolve these conflicts.
If you are wondering the answers to the questions below, you can feel better and take a step towards a more free life with this book.
• Do you want everything to be perfect, including yourself?
• Do you always see yourself as right but the people in front of you wrong?
• Do you suddenly become a victim while blaming someone?
• Do you always feel incomplete, but do you consider other people as better than yourself?
• No matter how hard you try, can't you reach the point you want?
• Do you exhibit the same behavior patterns in the face of different events, even though you don't want it?
• Do you often try to please others, ignoring your own needs?
• Do you have difficulty in understanding the other person in your communications?
• Do you always have the same problems and feel similar feelings in your communication with different people?

Nihat Aytürk Official correspondence, speeches and meetings in public and corporate life (business environment), meetings, ceremonies and ceremonial events; invitations, visits and banquets; official business, transactions and activities are carried out in accordance with the protocol and social behavior rules as form and method. Therefore, knowing and obeying the protocol and social behavior rules is important and necessary in terms of representation and reputation. Because people and institutions who know the protocol and social behavior rules, obey these rules and apply them are always appreciated and preferred in public and social life.
The aim of the book is to provide all students studying at universities, all managers working in public institutions and private institutions (businesses), executive candidates, executive assistants, experts, all officials who are at the point of contact with the public and provide services to the public, to gain protocol knowledge and skills that they will use in their management, business and social lives. enable them to apply this knowledge successfully; thus increasing their success, effectiveness and prestige at individual, institutional, national and international levels.
This book has been prepared in accordance with the Protocol and Social Behavior Rules curriculum taught in the Office Management and Executive Assistant Vocational Schools of universities.

H. Andaç Demirtaş Madran This book deals with social influence, attitude change and persuasion, which are among the most popular topics in social psychology, political science, marketing and communication sciences.
"Social influence and persuasion", which is an extremely important issue in terms of both public relations, advertising and mass communication studies, is also of great importance in terms of efforts to cope with social problems such as smoking and substance abuse, inequalities in education, and non-compliance with traffic rules.
Persuasion has a special place in daily life as well. We are constantly trying to persuade family members, friends, the opposite sex, and our employers.
This subject, which has both individual, social and global importance, is covered in this book by defining basic concepts in detail, examining traditional and contemporary theoretical approaches, and giving practical clues in line with current research findings.

Gönül Budak Competence-Based Human Resource Management was first used in developed countries, especially in recent years. Although the concept of competence was introduced in the world in the 1960s, the implementation of Competency-Based Human Resources Management is very recent. Especially in our developing country, thanks to foreign investments and companies with foreign partners, domestic companies have had the opportunity to get to know this new approach and system and to see its benefits and apply it.
On the one hand, our businesses' desire to make a difference while seeking competitive advantage, on the other hand, the pressures of the legislation regulating business life and adopted in the European Union harmonization process, humanistic approaches to the employees and the pursuit of peace in the workplace and thus increasing efficiency and productivity are very important in the spread of the competence-oriented approach to human resources. played a role.
In this book, after examining the historical development of human resources, basic approaches, strategic management of human resources, behavioral, technical and legal dimensions of this function are also included. In addition, the classic human resources management functions in the book have been enriched by adding a competence-based management vision.