Bekir Sefa Köksu , Cihat Kartal, Deniz Yıldız, Doğu Kayışkan, E. Ebru Şentürk, Ebru Genç, Emine Nihan Cici Karaboğa, Halil Pak, Kübra Müge Çakaröz , M. Ferit Aydın, Mehmet Akif Çakırer, Murat Ayar, N. Çiğdem Uluç, Remzi Reha Durucasu, Resul Çelik, Tuğçe Ezgi Soyaltın, Ufuk Karadavut, Zeki Yüksekbilgili It is pleasing that a book in which the sources of this information are shared and correctly categorized, enriched with information from reliable sources with a scientific approach, meet with its enthusiasts. It is very valuable to include live broadcasting and marketing and augmented reality strategies that have just entered our lives in the book. Sharing legal regulations and ethical values ​​is not overlooked while describing digital marketing. It has been clarified that no sales target should be higher than universal human values. It was very helpful for the reader to encounter a summary at the end of the chapters and to collect what they have read in a short time; The questions at the end of the chapter are a guide for those who are not satisfied with what they read.
This book; I believe that it will be a valuable reference resource for readers who want to understand all aspects of digital marketing and also strengthen their marketing knowledge.
Omer ARIKAN
CEO, Tekrom Teknoloji
The world has gone through many movements, changes and transformations since the Industrial Revolution. Production activities have become different, the products produced have become different. A century ago, it was almost impossible to predict where we are today. The world has changed very quickly. In fact, the only thing that did not change was the change itself. Needs and the ability to respond to needs have become increasingly different. Crowded markets were replaced by advertisements that first appeared on our screens. Then the internet came into our lives. Who knew the first spark would have such an impact? Computer technology has now come to fit in our pockets. In this age of changing and transforming information and technology, the marketing of the product has become as important as the product produced. If your voice is not heard in this huge universe, the area you cover is as much as a raindrop. Even taking part in the notifications that cover our screens and attracting our attention is now a very, very great virtue. This work is a bedside book for you to take your place in the virtual world without borders. Bless the hands, hearts and pen of Mehmet Akif Çakırer, the architect of this collective meticulous work, and the whole team.
Tulin Akin
Social Entrepreneur, TABİT Information and Communication Technologies

Erdem Başhan, Fatih Sinan Esen, Ferihan Ayaz, Gizem Parlayandemir, Gül Dilek Türk, İbrahim Halil Yaşar, İhsan Eken, Nurettin Parıltı, Osman Çalışkan, Serkan Bayrakcı, Şebnem Özdemir, Ülkühan Bike Esen, Yeşim Esgin It is estimated that nearly half of the world's population, which is approaching 8 billion, uses social media. The current stop of the journey of using communication technologies, which started with the telegraph, is seen as social media. In an increasingly digitalizing world, social media undoubtedly affects people in every aspect of their lives. Consumer, customer, parent, business person, lover, voter… Regardless of identity, people are more or less in contact with social media, they affect someone more or less on social media, and they are also more or less influenced by others on social media.
This book presents a selection of theoretical and empirical studies on the role of social media in human and mass psychology.

A. Bahadır Darı, Atalay Bahar, Ayşen Yalman, Demet Yalçın, Dilara Nergishan Koçer, Duygu Odabaşı, Ebru Sönmez Karapınar, Esra Demirci, Fatma Yiğit Açıkgöz, Gizem Parlayandemir, Gül Dilek Türk, Hüseyin Aşkın, İbrahim Halil Yaşar, Osman Çalışkan Communication is a process that exists with the society, develops and changes with the society; shaped in parallel with social changes. Social media is a social communication process and a virtualized form of socialization. Communication, which takes place in our lives in every form and form that progresses from face-to-face communication to virtual communication today, is at the center of our lives, especially with the form of social media that we have started to use intensively with the COVID-19 pandemic. In today's world, when we are confined to our homes due to the pandemic, and live all our socialization activities and all processes of life in digital form, almost all subjects related to human and society have become virtualized versions of our lives in the physical world, by becoming virtualized and massified with the effect of social media. This book, which aims to provide answers about social media, which has become a virtual society, consists of topics that form social life, about the society, and also determines our virtual lives and agendas by moving to social media, and offers different perspectives on the sociology of social media.