Ahmet Karakaya, Ahmet Köroğlu, Alev Erkilet, Alperen Gem Ennçosmanoğlu, Asım Öz, Ayşen Baylak, Ertuğrul Zengin, Fatih Kucur, İbrahies Aksu, İlhan Sadıkoğlu, Kâmil Yeşil, Mahmut Hakkı Akın, Mehmet Erken, Mustafa Aydın, Mustafa Oğuzhan Çolak,Necdet Subaşı, Nurettin Ürün, Serkan Yorgancılar, Şerife Nihal Zeybek, Tuba Aydın, Vahdettin Işık, Yunus Emre Özsaray, Yunus Emre Tapan With each passing day, we understand better that the period of introversion shaped around the adventure of the nation-state creates a serious limit in the world of thought. This can be clearly observed when agendas, concepts, and priorities in handling issues are followed. It is possible to say that the period when the signs of overcoming this limitation were seen in the most concrete way was the years between 1960 and 1980, when the multi-party life became relatively permanent. To a certain extent, this period, in which different layers of the public are directly involved in the process, continues to be influential today, both in terms of its specific weight in Turkey's recent history, as well as new searches, channels, institutionalizations, diversifications and discourse differentiations in the history of Islamist thought and publishing. .
In addition, the fact that a significant part of the people who took an active role in the activities of the period are still alive, allows a tested eye to examine a reading to be made from today. Considering that a very important part of the cadres who carry today's Turkey in politics, bureaucracy, civil institutions and intellectual fields are the generations that grew up in the 1960-1980 period, the importance of those years will be better understood. In conclusion, in order to better understand the present, it is quite clear that it is necessary to closely examine the years of 1960-80, which is almost the womb of today. Therefore, both contributing to the understanding of the process we are witnessing and providing the opportunity to create a bridge between these living historical witnesses and new generations reveals both the intention and the value of this study.

Hasan Gökkaya, Meltem Altın Karataş, İsmail Kıvılcım Alca, Sedat Güven In parallel with the developments in computer technology, various software programs (design) are emerging. Software programs not only provide convenience to designers, but also allow them to realize their designs in a realistic way. Today, design needs of engineering, architecture, industrial fields, automotive, aerospace, robotic technologies, electricity, machinery, construction, furniture and projecting processes of many professions are made by using Computer Aided Design (CAD) programs. AutoCAD program is the most widely used CAD software in the world.
The book has been prepared according to AutoCAD 2020, the latest version of the AutoCAD program, and all innovations have been tried to be discussed. The computer aided design courses taught in faculties and colleges have been designed in a simplified way according to the curriculum, and many sample studies have been included.

Alper Bayazıt, Aslıhan İstanbullu, Aylin Tutgun Ünal, Berke Kırıkkanat, Duygu Mutlu Bayraktar, Eda Bakır, Eda Birdal, Emel Dikbaş Torun, Fatih Özdinç, Ferhat Kadir Pala, Gonca Kızılkaya Cumaoğlu, Hakan İslamoğlu, Hale Ilgaz, İlknur Kuşbeyzi Aybar, Kadir Burak Olgun, Mithat Yavuzarslan, Ömer Faruk Ursavaş, Servet Bayram, Vildan Özeke On the one hand, robots, artificial intelligence, 3D printers; on the other hand, sorting and organizing huge masses of information with data analysis and storing data in the cloud… The digital age is shaping and transforming the values ​​of our present and future to an astonishing extent. We see that many professions are reshaped today, the value of new professions directly related to information and technology is increasing day by day, and the professions of the future are shaped almost in the "cloud" in this context.
The definitions we hear popularly today, such as the German-origin Industry 4.0 and Japan-based Society 5.0 approaches, Education 4.0, Internet 4.0 and Web 5.0 are new paradigms and expansions that have emerged in this context. These new concepts are new values ​​that need to be known globally. These new values ​​create new expectations and new markets. Undoubtedly, it is teachers who will best explain the scope, meaning and value of these populist concepts expressed in digital transformation.
This book has been prepared in order to explain the new paradigms that are taking shape in the “cloud”, their infrastructure and basic dynamics especially to teacher candidates. Apart from teacher candidates, we think that this study will be a useful educational resource for those who want to look at the field of "Information Technologies" as a whole.

The consumer, who encounters millions of advertising messages during the day, is increasingly overwhelmed by this situation, and as a result, he tends to quickly avoid these messages. With digitalization, the channels and platforms used to reach them are increasing. This development puts brands in a difficult situation in terms of reaching the consumer, and it becomes increasingly difficult for each advertising message to have an impact on them. In the current situation, it is noteworthy that brands are turning to alternative advertising strategies. One of these strategies is product placement; digitalization, storytelling in brand communication studies and modern people's need for entertainment and leisure, etc. For many reasons, it has become a strategic advertising area that brands apply. This book is the first book to cover all conceptual, theoretical, research and case studies related to product placement, which finds a wide range of applications in genres ranging from TV programs to digital platforms including cinema, music, video/mobile games and social media. . The interview with 3P Product Placement Agency, Turkey's first full service agency focused on product placement, in the last part of the book, includes the views and contributions of the industry as well as the academy. In conclusion, “This Book Has Product Placement!” It is believed that the book will answer all the questions about the subject in terms of students, academics and all parties of brand communication who do research on product placement, ponder over this subject and devote their hearts to this work. Happy reading to all of you in advance... Attention! This Book Has Product Placement!

Ali Alper Akgün, Belgüzar Nilay Türkan, Burak İli, Deniz Sezgin, Ekrem Çelikiz, Eyüp Al, Fatmanur Demir, Gül Dilek Türk, Hakan Bakar, İbrahim Şamil Köroğlu, İlkin Esen Yıldırım, Nevzat İnan, Ogeday Çoker, Şebnem Özdemir “The Serpent Adam and Eve; the devil, Cain to kill Abel; Mephistopheles deceives Faust, and the fox deceives the crow. people to each other; sometimes one deceives oneself.” These are the opening lines of a chapter in the book, the message is clear: Manipulation is not new. As if one were sworn to deceive and be deceived, he displays an astonishingly consistent attitude! To attribute this situation, which is the common experience of humanity, to fate would be to miss an important issue. Because, according to logic and psychology, mind can be tempted; Emotions can be manipulated. The human mind is not that perfect. Communication-related research, especially rhetoric and persuasion studies, provides information on the "subtleties" of manipulation, and media and communication professionals are familiar with this information. This first volume of The Construction of Distorted Reality focuses on manipulation in media and communication practices. The book appeals not only to the "communication" circle, but also to the general readership in accordance with the context given above. To the audience that is surrounded by media networks with the current century...

Adem Bölükbaşı, Alaattin Aslan, Alim Alper Cesur, Fatma Yasa, Ferihan Ayaz, Haldun Narmanlıoğlu, Hayrullah Yanık, İmran Uzun, İsmail Birlik, Mehmet Büyükafşar, Mert Küçükvardar, Nihal Sepetci, Semra Ağaç Sucu, Serpil Seda Şimşek “Manipulation of the human mind, emotions and behaviors with different purposes and techniques is one of the incurable diseases of the history of thought and social relations. Although the type, technique and environment of manipulation vary, the subject of manipulation deserves a special value within the framework of communication studies. The massification of communication and the new features of modern media tools can be seen among the main factors that advance this situation, which is described as a disease. The phenomenon of manipulation should be examined at varying levels in the fields of communication science, on which different fields of expertise focus. It has been seen as both a scientific necessity and a moral obligation that communication scientists deal with this phenomenon from different aspects. From this point of view, this second volume of The Construction of Distorted Reality deals with the manipulative aspect of communication through trolling, perception and impression management, data journalism, ethics, critical thinking, post-truth, media literacy and many more. For the reader who feels the uneasiness of the mistake and cares about the truth...

Selda İçin Akçalı The media has become one of the most important parts of our daily lives by transforming and often reproducing the values ​​of the society we live in. Undoubtedly, children are the most vulnerable segment of society in the face of the media. Children are abused not only by the media, but also in other social areas – legal, political and economic.
We believe that the main purpose in any child-related problem is to evaluate the existing conditions with a realistic eye and to create and implement an emergency action plan with the participation and sensitivity of all parties. In today's world, where the diplomatic and political dimensions of events and facts come to the fore rather than the solution of the problems experienced, "The realization of children's rights is the fulfillment of responsibilities." With the hope that this book, which deals with the subject of media and children from various dimensions, will contribute to a more sensitive approach to all kinds of issues related to children.
Children who manage to become children are very lucky, they are very magical…

Görkem İldaş Why are some books bestsellers and bestsellers? Although the subject is the same, the period of publication is the same, some of them are rotting on the shelves?
Many books are translated and promoted, but very few of them become a book that everyone talks about and get the title of "best-seller".
How does a book get the same attention in different cultures and break sales records?
So how does the best-seller mechanism work?
This book does not claim to be a bestseller! On the contrary, it claims to reveal the role of "commercial" concerns, which are gaining strength day by day, against "literary/artistic" concerns in the publishing world.
In this study, which is the product of a comprehensive research, the book purchasing behaviors of Turkish readers and international readers were compared.
Best-seller mechanism; The author, the work, the reader and the marketing strategies as a whole were questioned at the international level, and an answer was sought “on the field” to the question of who directed the choice of readers with what methods and tactics.
Dear reader; The "scientific" information that will guide you when you realize what is going on and choose a book of your own will is waiting for you in this book.

Nihat Aytürk The basis of human relations and social activities in business and social life is custom and manners in every country; are the rules of behavior called respect, manners and courtesy. These rules are the legal, social, cultural and ethical norms of living and working together in love, respect, understanding and tolerance in family, society and business life. People who know these rules and abide by these rules in the society and business life they live in are always noticed and appreciated; loved, counted; become successful and respected people.
The rules of conduct applied in business and social life in Turkey and social events (celebrations, ceremonies, visits, invitations and banquets) as well as respect, etiquette, courtesy and dress code that are the basis of human relations are discussed in this book as the "Art of Behavior". and explained with examples in accordance with its cultural structure.

Lütfi Sunar What is social change?
How do societies change?
What are the main theories explaining change?
What are the main dynamics of change in Turkey?

Social change is a fundamental field that concerns all subjects, concepts and theories of sociology. From the beginning to the present, many explanations about change have emerged in the sociology literature. Understanding the accumulation of these explanations is very important for a sociology student. Understanding change is essential for analyzing the workings of society.
Turkey's social structure is in a rapid and permanent change. Comprehensive and sustained research and new perspectives are needed to understand and explain this change. However, social change has not attracted much attention from sociology in Turkey. The number of theoretical studies, conceptual studies and empirical researches in the field is very few. This work in your hand was written within the scope of Social Structure Research Program to fill such a gap.
This book, which consists of 16 chapters, examines the concepts, theories and approaches related to change in sociology. The topics covered in this book, which is also designed as a textbook, are handled simply and expanded with examples. With the concept explanations, biographies and reading passages added to the chapters, the flow of the book is tried to be relaxed and different windows are opened in the mind of the reader.

Bekir Sefa Köksu , Cihat Kartal, Deniz Yıldız, Doğu Kayışkan, E. Ebru Şentürk, Ebru Genç, Emine Nihan Cici Karaboğa, Halil Pak, Kübra Müge Çakaröz , M. Ferit Aydın, Mehmet Akif Çakırer, Murat Ayar, N. Çiğdem Uluç, Remzi Reha Durucasu, Resul Çelik, Tuğçe Ezgi Soyaltın, Ufuk Karadavut, Zeki Yüksekbilgili It is pleasing that a book in which the sources of this information are shared and correctly categorized, enriched with information from reliable sources with a scientific approach, meet with its enthusiasts. It is very valuable to include live broadcasting and marketing and augmented reality strategies that have just entered our lives in the book. Sharing legal regulations and ethical values ​​is not overlooked while describing digital marketing. It has been clarified that no sales target should be higher than universal human values. It was very helpful for the reader to encounter a summary at the end of the chapters and to collect what they have read in a short time; The questions at the end of the chapter are a guide for those who are not satisfied with what they read.
This book; I believe that it will be a valuable reference resource for readers who want to understand all aspects of digital marketing and also strengthen their marketing knowledge.
Omer ARIKAN
CEO, Tekrom Teknoloji
The world has gone through many movements, changes and transformations since the Industrial Revolution. Production activities have become different, the products produced have become different. A century ago, it was almost impossible to predict where we are today. The world has changed very quickly. In fact, the only thing that did not change was the change itself. Needs and the ability to respond to needs have become increasingly different. Crowded markets were replaced by advertisements that first appeared on our screens. Then the internet came into our lives. Who knew the first spark would have such an impact? Computer technology has now come to fit in our pockets. In this age of changing and transforming information and technology, the marketing of the product has become as important as the product produced. If your voice is not heard in this huge universe, the area you cover is as much as a raindrop. Even taking part in the notifications that cover our screens and attracting our attention is now a very, very great virtue. This work is a bedside book for you to take your place in the virtual world without borders. Bless the hands, hearts and pen of Mehmet Akif Çakırer, the architect of this collective meticulous work, and the whole team.
Tulin Akin
Social Entrepreneur, TABİT Information and Communication Technologies

Arzu Başak Fidan, Derya Çakmak Karapınar, Derya Öcal, Dilek Doğan, Emre Ş. Aslan, Enes Emre Başar, Ersin Diker, Gülsüm Çalışır, Hasan Rençber, Hıdır POLAT, Mehmet Ali Gazi, Mehmet Bahadır Erciş, Merve Çerçi, Murat Seyfi, Mustafa Cankut Kurt, Neva Doğan, Nurgül Ergül, Pınar Bacaksız, Selin Bitirim Okmeydan, Sultan Koca, Şule Yüksel Özmen, Ümit Arklan, Yılmaz Ağca The writings on advertising and advertising reflect a tremendous accumulation. Ad articles, in essence, have taken their place in the pages of history by revealing the periodic transformations of advertising, which were written to either support or criticize advertising practices. In today's world, where communication is predominantly directed towards the digital one under the attraction of "1" and "0" (digit), and the life practices of the individual are expressed as "on" and "off" (off), daily life flows through internet networks. The individual who voluntarily spends his time in digital environments also turns into a goal that the advertising industry can easily reach. Today, advertising, whose purpose is still to persuade individuals, has started to play the game according to the rules of the digital one. In this context, the new media, which has been developing as a guarantee of the sustainability of the companies, has revealed a new application: Digital Advertising.
The Digital Advertising book, which deals with today's advertising practices from various aspects and is expected to contribute to the field, exhibits the common knowledge that field experts came together and wrote. In the compilation book, which deals with advertising in a theoretical and practical framework, first of all, the history of advertising is discussed. The second section of the book is titled "Understanding the Digital One". In the title of "Digitalization of Actors", digitalization is examined within the framework of areas closely related to advertising. The expanding working areas and applications of the advertising industry are examined under the title of "Advertising Applications in the Digitalizing World". Advertising effect, with the title "Advertising Effect in Digital Media"; The ethical evaluation of advertising is discussed under the title of “Digital Advertisements and Ethics”.

Abdulkadir Yeler, Adem Palabıyık, Adem Sağır, Celal İnce, Cumhur Arslan, Ebru Çetin, Esra Işık, Gökhan Göktürk, Göknur Ege, Gül Aktaş, Hasan Biçim, Işılay Göktürk, İlknur Beyaz Özbey, İsmail Öz, Kerem Özbey, M. Yavuz Alptekin, Mehmet Koca, Onur Uca, Özkan Aydar, Özkan Öztürk, Selim Karyelioğlu, Ümmet Erkan, Yaşar Erjem, Yunus Anter, Zeynep Hiçdurmaz Although this work, titled Sociology from Yesterday to Today, has both linguistic problems arising from translation and content problems that do not overlap with the sociological realities of Turkey, it has been prepared as an alternative to many translated books used as textbooks.
This book, which has the content of the "Introduction to Sociology" course given in the sociology departments; It has been written in a comprehensive, detailed, exemplary and visually rich manner and in a simple language. With these aspects, it is a work that can be used by all readers who are interested in sociology as well as academicians and students.

Recep Tayfun A person who can communicate with the other end of the world and is instantly aware of what is happening finds it natural that he does not know his neighbor living in the same building. In today's world, where a new technology is put into the service of humanity every day, such negativities show that the role of effective communication is more and more important than ever before.
The narratives, far from claiming to be the last word or to form definitive judgments, aim to help each person discover the essence of communication and especially body language. The slightest contribution to have a positive and different perspective in your communication with the people around you will ensure that the work achieves its purpose.

Ahmet Cevizci Introduction to Philosophy is written for those seeking an introduction to philosophy as a discipline and intellectual activity. The work aims to make this introduction by introducing philosophy itself, its basic concepts, trends and subjects, and ways of thinking and reasoning specific to philosophy. In the work, which consists of eight chapters, after a first chapter that aims to establish an acquaintance with philosophy, issues related to epistemology, philosophy of science, philosophy of being, ethics, political philosophy, philosophy of religion and philosophy of art are included.
Introduction to Philosophy appeals to all those who want to meet philosophy and want to include philosophy, which we can define as "thinking on big questions in an argumentative and questioning way", into their lives in some way. Written for future teacher candidates. The most important feature of the work is that it deals with the subjects of philosophy with a constructivist approach, that is, the book, Introduction to Philosophy, has been created by using diagrams and visual materials in a way that will enable the student to think about philosophical questions and problems and make the necessary inquiries, instead of conveying ready-made information about the subjects and problems of philosophy.

Demet Gürüz, Ayşen Temel Eğinli Communication is something we cannot give up in order to understand, to explain, or to agree… A cycle that we cannot escape from, continuing and responding to what we understand, what we say, and our agreements… An escalator that goes and comes continuously from us to us, from us to you, from you to us, in short from person to person… A cornerstone of life. Contact…
It is a book that guides all individuals in the society these days when we complain about lack of communication and realize that communication is important... While it contributes to learning what communication skills are, it also sheds light on people's ability to see where they make mistakes... It answers the following questions that come to mind:
They don't understand me, I can't explain myself, what should I do?
I think I empathize, or am I not?
There is a constant conflict between us, how can I resolve it?
I'm unsuccessful in group work, why can't I express myself?
I can't convince… How can I do it?
Communication in the family is broken… Why?
My communication with my friends is very bad at my workplace, how can it be improved?
Am I a good listener?

Elvan Kiremitçi Canıöz, Erkan Dikici, Gülin Yazıcı Çelebi, Haşim Demirtaş, Hatice Epli, Neva Doğan “Sometimes speaking the same language is not enough, it is also necessary to understand from the same place.” T. S. Eliot

Communication and psychology are two intertwined concepts. Two basic building blocks that people act involuntarily wherever and with anyone: communication and psychology. When we say human, we are not talking about a species that has evolved within its own species, can use advanced tools, can laugh, think, and has its own culture and language. We're also talking about a complex brain with emotions and the behavioral patterns it guides us through. We interpret, perceive and compare. While doing all these, we feel, affect and be affected. Sometimes we put them on the tongue, sometimes on the body. But somehow we show it anyway. Understanding the person or the other in a constant struggle of self-expression... This book; He talks about the intersections of communication and psychology, the psychological foundations of communication, personality traits, perception, empathy, culture, communication with others, films that reflect us, and family communication. It examines the communication process that the individual establishes with himself and others through what we feel and perceive. It gives clues that healthy communication in the fiction of life will not occur independently of psychology. This book, which we have realized with young academician friends, is actually a processual synthesis of the communication that a person establishes with himself and others. Communication psychology is the search for a meaning to our existence. In the hope that you will accompany us on this path where we seek the meaning of the whole of which we are a part...

Aysel Aziz Communication is a long process that started with the existence of human beings in the world, has survived to the present day and will continue in our future.
It is clear that it would be so difficult to explain a subject with such wide borders in the numbered pages of a book! However, by placing certain limitations, important parts of this long adventure were taken and tried to be conveyed to the reader within the framework of the introduction.
Starting from the definition of communication within this kind of limitation, after general information about communication such as its process, relationship with other disciplines, communication types, functions and models, interpersonal communication, mass communication and mass media, news agencies, historical communication and mass communication in Turkey. development, organizational communication, internet and social media. In the last two chapters of the book, the effects of communication on society and communication researches are discussed.
Each of these introductory information; It is researched, analyzed and published under separate headings by other academics, authors and researchers. The aim of this book, titled "Introduction to Communication", is to give general information about such studies as preliminary, and to direct those who want to deepen in their subjects to such studies.

Gönül BUDAK, Gülay BUDAK It would not be wrong to call the age of communication, where social media, virtual networks and mass communication advance with giant strides, as the age of image.
The importance of image structuring at individual, organizational and national levels is related to the fact that the image is a phenomenon that can be established and managed. Image studies are at the focal point of public relations. All other work is shaped around this focal point. For this reason, characterizing the activities carried out to create an image as public relations will be insufficient in naming the activities carried out. It would be more correct to say "Image Engineering" instead.
Within the framework of the SA 8000 Social Responsibility standard determined in 1997, businesses have started to contribute to the fields of Social Entrepreneurship, which also aims to create a positive image by proving to their target audience that they work with a "win-win" mentality and to provide a sustainable contribution to the welfare of the society by supporting disadvantaged people within the scope of their social responsibilities.
The target audiences defined within the scope of public relations are quite broad. It starts from within the business, from the employees, customers, potential customers, competitors, government, etc. It extends to many popular communities at the national and international level. One of the most important tools in reaching large masses of people; media, the other is the virtual environment. Thanks to virtual networks and social media, the business has been able to have the freedom to manage its own news. Moreover, it has become easier to manage the image of the enterprise, which can be edited 24 hours a day, 7 days a week, and can shape the desired visuality and content at any time in an extremely dynamic environment. However, considering how fast the spread of information as well as its creation can be in the age of communication, it should be accepted that the preservation of the image has become more difficult than before.
The importance of public relations activities is gradually increasing due to the search for answers on how to protect the image as well as how to structure the image in the desired direction.

Halime Yücel Today, the image is considered as an entity or concept that is both attractive and should be avoided, occupying our universe. This book titled From Image to Interpretation; first of all, it defines the image, classifies the image types, and deals with the relationship between image and perception. In order to grasp the increasing importance of the image in social life, he gives a brief history of the relation between image and human. Thus, he reveals that dealing with image means dealing with humanity and culture. It shows that the image has accompanied thought, symbolism and aesthetic needs since the birth of humanity. Based on the idea that the reason why image is such a controversial concept stems from its relationship with reality, it examines the relationship between image and reality in the light of the arguments of religions and thinkers who have expressed their reservations about the image, and includes current inquiries about the image.
From Image to Interpretation argues that it is necessary to better understand and methodically interpret the images we consume in order not to be passively exposed to them. He argues that understanding images can provide a solution to the common fear or avoidance of images today. the image; deals with the idea that the best way to avoid its possible negative effects is to analyze it. Considering the semiotic method, which is a very meaningful and explanatory method among the approaches that can be used in image analysis, it presents the keys to reading the image as a discourse. It also includes many image analyzes in order to embody the evaluation of the indicators.
Images of everyday life also interpret our reality in an interesting way. Our universe is surrounded by mental and perceptual images. In this case, analyzing images means dealing with political and social facts. The real danger comes from not wanting to know what the images are. This book also aims to demystify images and contribute to restoring the magical power given to them.

Salih Güney The indispensable element for all businesses is people. For this reason, businesses that attach importance to the selection, placement, training, promotion, evaluation and retirement of their employees have always been successful in business life.
The human resources management book is a resource that people or institutions that want to be successful in the processes from the recruitment of the personnel to their retirement can apply.

Aylin Göztaş, Banu Küçüksaraç, Dilek Esen, Duygu Hıdıroğlu, Elif Tunalı Çalışkan, Eylin Aktaş, Hüseyin Gül, Kenan Demirel, Mehmet Akif Çakırer, Mehmet Mecek, Murat Esen, Nihat Aytürk, Özge Kocakula, Sevim Koçer Career planning refers to the strategy one uses to set career goals and the ways to reach those goals. Having a career plan is critical for candidates who want to be successful not only in business but in all areas of life. Career planning is a multi-stage process in which career stages must be comprehensively addressed and executed in order for the candidate to achieve the success they want to achieve. With career planning, the candidate will have the chance to think in advance about alternative ways and routes for his future professional life, so that he will be able to construct his career journey on a “scenario-based” basis. A thoughtful career plan will both shape social life and provide a roadmap for the professional future. Thus, it will be possible to make informed choices about current job opportunities and potential future career opportunities. This book has been prepared with the contributions of expert academics, aimed at candidates, academics and professionals in business life who are looking for a guide both to see the current opportunities in their career journey and to explore potential career opportunities in the future. In each section, besides theoretical information, success stories of real people in their career journeys, advisory opinions given by experts in the field to candidates related to the subject, and additional reading suggestions for readers who want to deepen in the relevant section, as well as movie recommendations are given. We wish you a pleasant reading, hoping that it will be a useful guide for all readers.

Ayşen Temel Eğinli The science of interpersonal communication, which carries out research focused on communication between people, in the evaluation and interpretation of the results of research, communication, psychology, social psychology, sociology, etc. due to its interdisciplinary nature. benefits from theories in the fields of science. Most of the time, there are questions about which theory and how researches in the field of interpersonal communication should be handled. Interpersonal Communication Theories book has been prepared with the aim of being an answer to these questions and shedding light on the field of interpersonal communication. Theories that are determined to be used quite frequently in the field of interpersonal communication are explained by classifying them as person-centered, interaction-centered and relationship-centered. In this context, it is thought that the book will provide answers to the following questions:
• How do we formulate our interpersonal communication?
• What do we do to eliminate uncertainty in interpersonal communication?
• How do we make sense of the behavior/communication of others?
• Who am I?
• How do I organize my verbal and nonverbal communication according to the person in front of me?
• Do I know with whom, where and how to talk?
• Is my facial expression consistent with what I'm saying?
• How are verbal and nonverbal messages affected by culture in interpersonal communication?
• How do we manage our interpersonal interactions?
• How does a relationship between people develop?
• How does the person define himself/herself in a relationship?
• How do people decide to whom and how much to give information about themselves?
• How does attachment occur in a relationship?
• What is interpersonal attraction?

Demet Gürüz, Ayşen Temel Eğinli Interpersonal communication begins with two people noticing each other and accepting each other's existence. In this process, the person; It conveys messages with its attitudes, personality, behaviors, what it does and does not do, what it says and does not say.
We are in the age of communication… If we are still talking but not explaining, telling but not being understood, talking but not listening, talking but not listening, talking and listening but still not being able to understand… our verbal and nonverbal messages, the factors that affect or hinder our communication should be questioned before our communication ends.
I guess I didn't understand...
You misunderstood me…
I wish I hadn't said that...
Oh my prejudices...
His tone sounded angry…
He made such an emphasis that…
Your eyes didn't say that, but…
He shook hands as if breaking my fingers…
What a stance it was, it told a lot…
Interpersonal Communication -Information-Impacts-Obstacles- evaluates various aspects of the interpersonal communication process with examples. In this sense, the book will shed light on both researchers who continue their academic studies and anyone who wants to communicate effectively.

Ayşen Temel Eğinli, Selcan Yavuz Every individual is exposed to verbal and nonverbal messages given by their parents or parent figures since childhood. Some accept these messages as they are, while others reject them or vice versa. In this direction, people can develop many behaviors such as rebelling, adapting and self-criticism.
This book aims to make the person discover himself by taking him on a journey in his inner world. At the same time, it makes it easier for oneself and others to notice interpersonal communication styles, and in this direction, it shows a way for the development and change of the person. It offers keys to help a person understand the causes of conflicts with himself and others and to resolve these conflicts.
If you are wondering the answers to the questions below, you can feel better and take a step towards a more free life with this book.
• Do you want everything to be perfect, including yourself?
• Do you always see yourself as right but the people in front of you wrong?
• Do you suddenly become a victim while blaming someone?
• Do you always feel incomplete, but do you consider other people as better than yourself?
• No matter how hard you try, can't you reach the point you want?
• Do you exhibit the same behavior patterns in the face of different events, even though you don't want it?
• Do you often try to please others, ignoring your own needs?
• Do you have difficulty in understanding the other person in your communications?
• Do you always have the same problems and feel similar feelings in your communication with different people?

Aybeniz Akdeniz Ar The importance of creating strong brands is felt more and more every day in the competitive environment of the business world, where world conditions are changing rapidly, world trade and economic flows are in a new restructuring. There are too many products, too many brands, too much competition in world trade. It is not easy to create a brand in markets with such brand density. The fact that the manufacturer packs the goods produced and puts a name on it and puts it up for sale, "I have created a brand and I am selling it." Thinking strategically and long-term before putting the brand on the market, testing it many times, positioning the brand, promoting it, in short, obtaining a long-term place in the mind of the consumer, is only a very small part of what needs to be done in creating a brand. All of these are the right product, the right strategy, Correct positioning can be achieved by hitting the target right in the middle.
While the importance of brand creation and branding has increased so much in today's markets, in this book, "How to create a brand?" starting from the question "What is a brand?", "What are the strategies to be considered on the way to branding?" answers to the questions were sought.
This book, on the one hand, motivates and guides businesses that have not yet fully overcome the hesitation of creating a brand, and on the other hand, in this age where we feel the need to be a brand in every field, "How can personal and corporate brand creation be?" It has been prepared to help those who are looking for an answer to the question and especially university students, "Brand" courses and "Marketing" courses, based on the importance of the subject.

Abdulkadir Gölcü, Ali Murat Yel, Bilal Yorulmaz, Bünyamin Ayhan, Ceyhun Bağcı, Çilem Tuğba Koç, F. Betül Aydın Varol, Fikret Yazıcı, Metin Eken, Muhammed Mücahid Dalkılıç, Muhammet Emin Çifçi, Mustafa Cıngı, Mustafa Derviş Dereli, Mustafa Koçer, Mustafa Sami Mencet, Mustafa Temel, Müşerref Yardım, Özcan Hıdır, Vahit İlhan, Yasin Yılmaz In recent years, Islamophobia, as an expression of fear based on prejudice and discrimination, has become one of the most fundamental psychological, social and political problems that lead to antipathy, hatred, violence and hostility towards Muslims all over the world. Exclusion in processes related to political administration, social responsibilities and employment; discrimination in the provision of services such as education and health; Prejudice in media and daily conversations and in daily life both verbal and physical violence produces many negative results. The media plays a very active role in the production and shaping of the perception that reveals these results. The effects of Islamophobic elements, which spread from traditional media elements to new media, have not yet been adequately addressed academically and sufficient information has not been produced to affect the policies on this issue. This study, which includes some important book reviews in addition to sixteen articles, is expected to constitute an important source for the questioning of the relation between the media and Islamophobia, as well as the relation between media and religion in Turkey.

Ahmet Tetik, Gülcan Işık One of the camps in Egypt, where the soldiers of the Ottoman Army, who fought on the fronts of the First World War, and the soldiers who were taken prisoner by the British, were kept, is the "Tura Prisoner Camp" near Cairo. The war ended in 1919, but the captives could not be released yet.
In the camp, the captive Turkish officers, who are not detached from the world, publish a handwritten newspaper in order to protect their resistance, to make evaluations to prepare today for tomorrow, to keep the struggle for freedom and patriotism mentally, even though they are in captivity financially: LIGHT!
To live is to build tomorrow today, not yesterday. Those in the camp are also conscious of this. “It should not be forgotten that people who look at the ukba rather than the world; They neglect their welfare between the cradle and the grave.” The intact bodies of those found in Tura are the most valuable gift for "the homeland whose cemeteries have increased and its vigor has decreased". "Life; It is not just a heavy ordeal that ends in death, as we understand it.” Turkish soldiers living in captivity, the Turkish Nation "If it was defeated in China, it was defeated in India. If he left Turan, he entered Iran. If it sank in Persia, it came out in Byzantium." they know the truth. They have to create a happy tomorrow out of a great disaster.
To be defeated is not to die. Those who are imprisoned behind the fence in Tura are the life of tomorrow. Them; “They are the lights of a poor land.” They cannot waste their time in captivity in vain, they cannot laugh and have fun. “A generation that does not think about tomorrow in every minute that interferes with the past; It is not capable of standing up cross-legged beings.”
LIGHT; “Phoenix” reborn after a century from the ashes of captivity…

Halit Keskin, Ali Ekber Akgün, İpek Koçoğlu The book Organization Theory has been written to introduce the discipline of organization theory to the reader, to convey different perspectives, topics and theories in this field, and to create an infrastructure that can evaluate them. In the book, from the 19th century, when modernism, which emerged with the positivist approach in social sciences, shed light on the theory of organization, how the theory of organization developed until the 21st century, when the postmodernist approach was dominant in organization theory, which approaches were dominated by the theory of organization at different times, between approaches. It is aimed to systematically convey to the reader how conflicts are reflected in organizational theory and what difficulties they create in understanding organizations. While explaining how the theory of organization emerged and developed from a historical perspective, the book also aims to illuminate how social change overlaps with developments in other fields of science and its philosophical development as well as chronologically.
For effective learning of organizational theory, the diversity and complex nature of the field must first be acknowledged. Rather than trying to reduce the theory of organization to a single point of view, it is necessary to examine and enrich it within the framework of different perspectives of many paradigms. In this book, the complexity of organizational theory and its relevance to management practices as well as to social life are revealed by critical and distinctive assessments of different approaches, beyond the coherent and complementary explanations brought by the isomorphic approaches in many books to this field. It is aimed to break stereotypes in organizational theory, to prevent analysis based on a single paradigm, to prepare a suitable ground for reflexive thinking that is open to discussion and criticism, and to encourage a supra-paradigmatic understanding. Ultimately, the reader is expected to be able to understand the organization from different perspectives, think critically, move organizational theory beyond existing thought patterns, and develop enriching theoretical dialogues.

Nihat Aytürk Official correspondence, speeches and meetings in public and corporate life (business environment), meetings, ceremonies and ceremonial events; invitations, visits and banquets; official business, transactions and activities are carried out in accordance with the protocol and social behavior rules as form and method. Therefore, knowing and obeying the protocol and social behavior rules is important and necessary in terms of representation and reputation. Because people and institutions who know the protocol and social behavior rules, obey these rules and apply them are always appreciated and preferred in public and social life.
The aim of the book is to provide all students studying at universities, all managers working in public institutions and private institutions (businesses), executive candidates, executive assistants, experts, all officials who are at the point of contact with the public and provide services to the public, to gain protocol knowledge and skills that they will use in their management, business and social lives. enable them to apply this knowledge successfully; thus increasing their success, effectiveness and prestige at individual, institutional, national and international levels.
This book has been prepared in accordance with the Protocol and Social Behavior Rules curriculum taught in the Office Management and Executive Assistant Vocational Schools of universities.

Nihat Aytürk The protocol is a set of behavioral rules that must be followed and applied in terms of method and form in public life. To know the rules of the protocol and to comply with these rules; employment, promotion in business life; institutional and national representation is important in terms of protecting honor and reputation.
The protocol and rules of conduct applied in public life are explained in detail in the following sections in this book, with practical examples and case studies:
• Protocol in Public Life
• Basic Principles and Rules in the Protocol
• Protocol Types and Institutional Protocol
• Speech and Behavior Protocol
• Authority (Management) Protocol
• National and Institutional Ceremony Protocol
• Clothing and Care Protocol
• Invitation and Banquet Protocol
• Public Protocol Activities:
o Guest and Visitation Protocol
o Meeting Protocol
o Vehicle Protocol
o Flag Protocol
o Protocol Articles
o Protocol Rules in Official Letters
• Protocol Legislation and Protocol Lists

Güzin Kıyık Kıcır Management is everywhere.
The smallest part of the society, from the family to the state administration. In fact, we even manage ourselves. You are now faced with a book that looks at this concept, which takes place in every institution where people and their common life cycle exist, through the lens of a radio.
“What's going on behind the microphone”, “How to run a radio?” It is actually a resource that takes its questions as a source.
20 years of experience and academic studies are hidden in it.
Anyone who is tired of listening to the radio, who works in broadcasting, who dreams of reaching someone from that microphone one day, and who is thinking about management can read this book with pleasure.
Now let's turn on the sound of the radio and let the words on the pages...

Aysel AZİZ The adventure of radio broadcasting, which is the first of electronic broadcasting, started in the first quarter of the 20th century. Bringing the news and music to homes and workplaces, this tool became the most important means of receiving news in a short time, and it continued to exist until the 1950s as a means of informing and having a good time. With the start of television broadcasts, the attractiveness of visuals has led societies to listen to the radio with a decreasing interest.
This situation has been the same for the Turkish society, which started to listen to radio broadcasts at almost the same time as the world; The only difference is that television broadcasting arrived late in Turkey, so radio broadcasts have been the only electronic news source for the society for a long time, alongside newspapers, with an ever-increasing variety of programs.
The programs in today's radio broadcasts have gone through many stages compared to the past, have developed, diversified as channels, and have become broadcasting with content that addresses the different needs of the listeners. The new listening environments brought by communication technology have also made the radio listener show interest in radio broadcasts again.
In this 5th edition of the Radio Broadcasting book, the types of programs that appeal to various segments of the society, their production possibilities and features, the production techniques used, are tried to be given with examples taken from the public broadcaster TRT and private radio broadcasts.

Ahsen Yalın, Başak Akıllı, Cenk Demirkıran, Ceren Bircan, Ceren Gül Artuner Özder, Çağla Gögce, İpek Krom, Merve Yılmaz, Mesut Aytekin, Onur Akyol, Oya Altar Yavuz, Özge Uluğ Yurttaş, Yelda Özkoçak, Zeynep Çelebi One of the veteran names of the industry, David Ogilvy, for advertising and advertising creators, “Support innovation! Change is our lifeblood; stagnation is our death knell.” he said. Advertising, whose importance and value is increasing day by day, is not far from this expression today. It would not be wrong to say that it creates an endless horizon for both sectoral and academic studies with its highly dynamic structure that is constantly growing, developing and changing.
In this book, which was prepared with the support of valuable academicians, it is aimed to contribute to the dynamic and innovative state of advertising and advertising with academic studies. The book includes studies from different perspectives ranging from the most classical definitions and approaches to today's contemporary advertisements and advertising.
of the book; With the hope of being a guiding resource for those interested in advertising, academics working on advertising, professionals, and students interested in advertising...

Halime Yücel Advertising, especially in our age, surrounds us from all sides, it is almost impossible to escape from it, we cannot always remain indifferent. Research reveals that we are faced with more than a thousand advertising messages every day. Although this number decreases according to our lifestyle and advertisements are prevented to some extent by individual measures, it is almost impossible to avoid advertisements completely. Therefore, advertising appears as a very important sector. Advertising has the quality of a show in our society, and today it has gained interactiveness with the development of technological possibilities. This interaction is also more attractive to new generations.
This book, which was prepared at a time when the advertising industry was in deep change, conveys the basic principles of advertising in a concrete way, as a user guide, by giving information about the operation of advertising. It aims to evaluate the current status of advertising, to provide information on advertising strategies and to explain the stages of advertising campaign planning. It appeals to everyone who is interested in advertising, especially advertising students.

Lütfi Sunar, Büşra Bulut Recent developments in the world and in Turkey have accelerated the studies on the history of thought and brought these discussions to the center. Islamism, too, constitutes one of the most vibrant areas of Turkey's political and intellectual life. The increase and interest in the number of discussions and publications on Islamic thought determined the quality of the studies, while at the same time allowing the sources to diversify. As in all political views, press and publications have an important place in Islamist thought. Ideas in this field have carried out publishing activities in order to convey their message to large masses. In this sense, in order to understand the history of Islamism, it is necessary to understand the history of the press.
The Islamist Journals Project (İDP), which was implemented by the Scientific Studies Association (ILEM) in 2013, aimed to add a new dimension to the thought and debate on Islamism and to contribute to the rethinking of Islamist issues through journals, which are the most important primary source of Islamist thought. Within the scope of the project, these journals were archived and made available digitally. The fact that the printed source has become accessible has illuminated a large area in the context of the determination, explanation and comparison of words, actions and facts in this field. The IDP Oral History study further expanded this field and colored and diversified the period researches through the personal testimonies of the actors who gave life to the printed sources. This book in your hand includes interviews with 34 people within the scope of oral history. This book, in which 34 different names testify, gives a lot of information about the adventure, transformations and fractures of Islamist thought in Turkey after 1970. These narratives may not radically change what we know, on the contrary, they may confirm the presuppositions we have in the study of the period, provide a new perspective, or point to a point that is not always said behind what is said. What we want to do with this book is not to confirm the information and fact in the printed sources, but to approach the period under study in different ways.

Lütfi Sunar, Büşra Bulut Recent developments in the world and in Turkey have accelerated the studies on the history of thought and brought these discussions to the center. Islamism, too, constitutes one of the most vibrant areas of Turkey's political and intellectual life. The increase and interest in the number of discussions and publications on Islamic thought determined the quality of the studies, while at the same time allowing the sources to diversify. As in all political views, press and publications have an important place in Islamist thought. Ideas in this field have carried out publishing activities in order to convey their message to large masses. In this sense, in order to understand the history of Islamism, it is necessary to understand the history of the press.
The Islamist Journals Project (İDP), which was implemented by the Scientific Studies Association (ILEM) in 2013, aimed to add a new dimension to the thought and debate on Islamism and to contribute to the rethinking of Islamist issues through journals, which are the most important primary source of Islamist thought. Within the scope of the project, these journals were archived and made available digitally. The fact that the printed source has become accessible has illuminated a large area in the context of the determination, explanation and comparison of words, actions and facts in this field. The IDP Oral History study further expanded this field and colored and diversified the period researches through the personal testimonies of the actors who gave life to the printed sources. This book in your hand includes interviews with 34 people within the scope of oral history. This book, in which 34 different names testify, gives a lot of information about the adventure, transformations and fractures of Islamist thought in Turkey after 1970. These narratives may not radically change what we know, on the contrary, they may confirm the presuppositions we have in the study of the period, provide a new perspective, or point to a point that is not always said behind what is said. What we want to do with this book is not to confirm the information and fact in the printed sources, but to approach the period under study in different ways.

Aysel Aziz Political Communication has been constantly revised, expanded and updated since its first publication in 2003. In this edition of the book, the changes and updates made in the 8th edition, both in form and content, have been preserved.
In the book, the phenomenon and process of communication are explained on the basis of the phenomenon of communication, but taking into account the characteristics of political discourse. With its broad definition, all political communication actors, features, genres, methods and techniques in political discourse, and the relationship between media and political communication, which has a unique place in political communication; constitutes the facts on which the book particularly focuses.
The book gives a special place to the communication of political parties, one of the actors of political communication, and focuses mainly on the political campaigns of political parties, both in wide and narrow time periods, and especially on election campaigns; It explains the political campaigns of the very recent history by giving examples from Turkish political life.
In the last part of the book, a general evaluation is made by referring to the researches made in the world and in Turkey regarding political communication.

Aysel Aziz How is research done in the social sciences? The book tries to answer this question from A to Z, starting from the thought stage of the research, explaining what processes it went through, how its design was made, how the data sources related to the research were collected, what observation techniques were available. Among these observation techniques, indirect and direct methods and data collection techniques used in both academic studies and social research are explained. It focuses on the features of preparing a questionnaire (questionnaire), one of the common observation techniques needed in many fields. Monography, content and discourse analysis, which are widely and intensively used as observation techniques, and oral history studies and action research, which are among the direct observation methods that are becoming more and more widespread in different disciplines, are also included. In the last part of the research, the rules for writing the findings and results of a research are explained.
In the "Appendix" part of the research, there are updated examples of data collection techniques described in the book and jargon definitions related to the field.

Erdem Başhan, Fatih Sinan Esen, Ferihan Ayaz, Gizem Parlayandemir, Gül Dilek Türk, İbrahim Halil Yaşar, İhsan Eken, Nurettin Parıltı, Osman Çalışkan, Serkan Bayrakcı, Şebnem Özdemir, Ülkühan Bike Esen, Yeşim Esgin It is estimated that nearly half of the world's population, which is approaching 8 billion, uses social media. The current stop of the journey of using communication technologies, which started with the telegraph, is seen as social media. In an increasingly digitalizing world, social media undoubtedly affects people in every aspect of their lives. Consumer, customer, parent, business person, lover, voter… Regardless of identity, people are more or less in contact with social media, they affect someone more or less on social media, and they are also more or less influenced by others on social media.
This book presents a selection of theoretical and empirical studies on the role of social media in human and mass psychology.

A. Bahadır Darı, Atalay Bahar, Ayşen Yalman, Demet Yalçın, Dilara Nergishan Koçer, Duygu Odabaşı, Ebru Sönmez Karapınar, Esra Demirci, Fatma Yiğit Açıkgöz, Gizem Parlayandemir, Gül Dilek Türk, Hüseyin Aşkın, İbrahim Halil Yaşar, Osman Çalışkan Communication is a process that exists with the society, develops and changes with the society; shaped in parallel with social changes. Social media is a social communication process and a virtualized form of socialization. Communication, which takes place in our lives in every form and form that progresses from face-to-face communication to virtual communication today, is at the center of our lives, especially with the form of social media that we have started to use intensively with the COVID-19 pandemic. In today's world, when we are confined to our homes due to the pandemic, and live all our socialization activities and all processes of life in digital form, almost all subjects related to human and society have become virtualized versions of our lives in the physical world, by becoming virtualized and massified with the effect of social media. This book, which aims to provide answers about social media, which has become a virtual society, consists of topics that form social life, about the society, and also determines our virtual lives and agendas by moving to social media, and offers different perspectives on the sociology of social media.

Çiğdem Karakaya Şatır, Fulya Erendağ Sümer, Zuhal Gök Demir This book has discussed strategic public relations with a holistic approach in line with its contribution to the organizational strategy levels, and discussed the strategic status of public relations from both theoretical and practical perspectives. In the first part of the book, which consists of three parts, the new functions of public relations at the social strategy level, such as media scanning, stakeholder-public segmentation, issue management and production of scenarios are explained with sample applications. In the second part of the book, the renewed functions of public relations at the functional strategy level are discussed in detail and exemplified by focusing on "how to develop a public relations strategy" and "strategic communication plans" in parallel with high-level organizational strategies. The last part of the book, on the other hand, explains step by step the public relations campaigns that constitute the implementation step of strategic public relations studies. In this direction, public relations campaigns make visible the public relations strategy and strategic communication plans developed in line with the general strategies of the organization.

Aslı İcil Tuncer, Behiç Alp Aytekin, Can Pekin, Emine Nilüfer Özel, İçten Duygu Çallı, M. Umut Tuncer, Mehmet Özbek, Mustafa Aslan, Pelin Erdal Aytekin, Sefa Pala, Taner Kızılhan Basic design concepts are the concepts that form and define the basic visual alphabet of visual communication design. These concepts are also known as the building blocks of the art, design and craft production worlds of action. The technical learning of these concepts and the knowledge of how to apply them equips the person who acquires this knowledge with a different knowledge of the alphabet than the text-based alphabet and makes it technically literate of the visual language. Therefore, these concepts, producing problem solutions under the definition of designer; providing interaction and experience products such as graphic designers, architects, industrial designers, artists, user experience specialists; It carries the knowledge of a first step in terms of professionals working with different material information in various time-space spaces.
In order to better understand and learn the related concept sets, there are many source books and approaches that convey technical information based on visual communication design and art in the national and international literature. However, a combined view of these basic concept sets from different professional and theoretical disciplines has not been put forward until now. This work is based on this basic argument: The relationship between basic design concepts with various disciplines, application solutions, academic theories, in short, with the preoccupation of life is explored and analyzed within this work. It is envisaged that the interdisciplinary perspective that this approach will provide will bring a different perspective and application skills on concept sets to students studying design, professional designers, scientists who work on design theory and practice, and a much broader target audience.

Taner Kızılhan, Barış Atiker, Mehmet Özbek, Pelin Erdal Aytekin, Behiç Alp Aytekin, M. Umut Tuncer, Çakır Aker, İçten Duygu Çallı, Yelda Yanat Bağcı Curious about the relationship of basic design concepts with various disciplines, application solutions, academic theories, in short, with the preoccupation of life, we implemented the project titled "Reading Basic Design Concepts Interdisciplinary". In this context, the first book of the three-book series, "Reading Basic Design Concepts Interdisciplinary-I", was published in March 2019 to be brought to the literature by Nobel Academic Publishing. The series continues on its way with this second book and expands the research universe. The second book deals with nine new concepts, starting from the place where the first book forms the basic framework for the interdisciplinary interaction of concept sets, and while examining these concepts, it deepens the theoretical discussion approach a little more.
The main motivation foreseen from the beginning of the project is that the interdisciplinary integrity that our approach will bring, will bring a very different perspective and strength for the students, designers and a wider target audience by combining basic design education with application knowledge. It is thought that this theoretical interdisciplinary view is important in terms of understanding how deep the basic design concepts have in mathematics, the whole of relations and the basis of practice.

A. Elif Posos Devrani, Ardan Ergüven, Barış Atiker, Ece Vitrinel, Hasip Pektaş, Hatice Öz Pektaş, M. Emir Fidan, Mehmet Özbek, Nazlı Eda Noyan, Pelin Erdal Aytekin, Tuba Uğraş You have the third book of the project titled "Interdisciplinary Reading of Basic Design Concepts", which is curious about the relationship of basic design concepts with various disciplines, application solutions, academic theories, in short, with the preoccupation of life. The last work of the series takes the approach from the point where the first two books set the basic framework and advances, and opens up ten new concept sets for discussion.
In the work, a content is presented in which the theoretical discussion ground of the series reaches the widest limits and the search for meaning about interdisciplinary connections deepens. At this point, it is thought that some sections and contents in the work were examined within the approaches that were put forward for the first time in the literature. This situation creates the main motivation source and production style of all three addresses on the axis of "new approaches to the production of ideas and knowledge".
It is on the agenda as one of the most important contributions expected from the beginning of the project that the interdisciplinary integrity brought by the approach will bring a very different perspective and strength for the students, designers and a wider target audience by combining basic design education with practical knowledge. Considering that this theoretical interdisciplinary view is important in terms of understanding how deep the basic design concepts have in mathematics, the whole of relations and the basis of application, the last work of the series is presented to your liking...

Levent Şarlak In this book, it is aimed to reflect the political view of The Times Newspaper, which was considered as the "semi-official newspaper" of England, the biggest political power of the period, to the Balkan Wars, which is also considered to be the forerunner of the First World War. Although the main subject of the book is the Balkan Wars, from the Unionist figures of the period to the Ottoman Armenians; Many different topics published in The Times, from discussions on Thessaloniki to the proposal for the Ottoman Empire, whose map, financial and administrative division were almost identical to the Treaty of Sevres of 1920, were also discussed under different headings.
Confirming the argument that the First World War was a war of partitioning the Ottoman Empire, nearly half of The Times' overall pre-war one-year editorial deals directly with Turkey and the Ottoman Empire. In this war of division, the rivalry between the Great Powers also took place in Paris, St. Petersburgh was reflected in newspaper columns with telegrams from Vienna and Berlin; In these capitals, the Ottoman government, especially the Union and Progress administrators, was followed with the meticulousness of an intelligence officer. In this respect, the Istanbul correspondent, who could be considered the main source of The Times on the Ottoman Empire at that time, was the British intelligence officer working in the Ottoman lands since 1905 and the person who trained the famous British agent Lawrence at the Cairo station; It is not a coincidence that readers' letters come from people like Gertrude Bell and Mark Sykes, Sykes of the Sykes-Picot Agreement...

H. Andaç Demirtaş Madran This book deals with social influence, attitude change and persuasion, which are among the most popular topics in social psychology, political science, marketing and communication sciences.
"Social influence and persuasion", which is an extremely important issue in terms of both public relations, advertising and mass communication studies, is also of great importance in terms of efforts to cope with social problems such as smoking and substance abuse, inequalities in education, and non-compliance with traffic rules.
Persuasion has a special place in daily life as well. We are constantly trying to persuade family members, friends, the opposite sex, and our employers.
This subject, which has both individual, social and global importance, is covered in this book by defining basic concepts in detail, examining traditional and contemporary theoretical approaches, and giving practical clues in line with current research findings.

Ali Karaman, Bülent Demirağ, İbrahim Halil Efendioğlu, Kazım Dağ, Serhat Fırat, Sinan Çavuşoğlu Understanding consumer behavior and producing goods and services according to the wishes and desires of consumers has been accepted as the focus of today's marketing approach. It is possible to say that marketing, which has passed through various stages such as product, sales and modern marketing understanding from the first ages to the present, functions as one of the most important functions that enable businesses to communicate with consumers and customers. It is of great importance to closely recognize the consumer and the cultural, social, psychological and personal factors that affect the purchasing behavior of this consumer, and to work for the satisfaction of the consumer. Because it is very difficult to bring a heartbroken and dissatisfied consumer to the business as a repeat customer. For this reason, it is thought that if consumers are well known, it is possible to produce goods and services that will satisfy them. The book written for this purpose; It is thought that it can be useful both for businesses, as a textbook, for associate, undergraduate and graduate students, and also for customers and consumers in order to increase consumer awareness. With the hope that it will be useful to all our readers and humanity...

Ersin Karaman, İbrahim Etem Zinderen, Duygu Furuncu Kutluhan, Aslıhan Zinderen, Enes Abanoz, Özlem Erkmen, Süleyman Türkoğlu, Günseli Bayraktutan, Sadettin Demirel Data journalism has come to the fore as an important journalism practice in the 21st century, where data studies are gaining momentum. Today, world-renowned newsrooms such as The New York Times, The Guardian and The Washington Post conduct intensive data journalism activities by forming data teams. The value of data journalism, which is defined as artistic journalism with a scientific aspect; With the increasing amount of data and their processing, the new news stories to be revealed are increasing day by day.
In this book; Data-related concepts such as big data and open data are explained, data journalism is defined and dealt with in a historical context, data journalism news production processes are explained, digital tools and methods that can be used in the news production process are mentioned, and guiding information about data visualization studies is given. In addition, why data journalism is important, how it will be handled within the framework of democracy debates, ethical issues and the future of this journalism are among the topics discussed in the book.

Gönül Budak Competence-Based Human Resource Management was first used in developed countries, especially in recent years. Although the concept of competence was introduced in the world in the 1960s, the implementation of Competency-Based Human Resources Management is very recent. Especially in our developing country, thanks to foreign investments and companies with foreign partners, domestic companies have had the opportunity to get to know this new approach and system and to see its benefits and apply it.
On the one hand, our businesses' desire to make a difference while seeking competitive advantage, on the other hand, the pressures of the legislation regulating business life and adopted in the European Union harmonization process, humanistic approaches to the employees and the pursuit of peace in the workplace and thus increasing efficiency and productivity are very important in the spread of the competence-oriented approach to human resources. played a role.
In this book, after examining the historical development of human resources, basic approaches, strategic management of human resources, behavioral, technical and legal dimensions of this function are also included. In addition, the classic human resources management functions in the book have been enriched by adding a competence-based management vision.