Arzu Girişken İn the current competitive environment, focuslng on the development of human Capital is increasingly becoming a competitive advantage for ali companies. Increasing the level of energy, motivation and passion of individuals vvithin an organization is key to increase productivity, decrease people turnover and improve the ability to cope with the increasingly frequent changes necessary to remain competitive in a hyper-competitive market.
İn this book, Dr. Arzu Girişken is clearly demonstrating how this approach, together with a relationship-oriented leadership, has a positive impact on the increase organisational emotional memory level, as well as, organizational innovation capacity ultimately leading to a superior performance of the vvhole organisation.
Massimiliano POGLIANI llly Global CEO
The pandemic due to the Corona Virüs has impacted corporations vvorldvvide, often forcing managementto choose betvveen bottom line and more humanistic considerations.
Inherent in these decisions is the concept of business emotional intelligence. İn Corporate EQ: Understanding and Managing Emotions, Dr. Girişken has given us some useful tools and insights to help navigate this new and difficult landscape.
Prof. Dr. Richard D. DE VEAUX
Vice President, American Statistical Association (ASA)
This book by Dr. Arzu Girişken takes an emotional look at businesses by these words: Emotions, Memory, Organization, İnnovation, Leadership, Performance, Employer, EQ.
This book is a must-have for anyone who is interested in these concepts. İt is bringing to life the state-of-the-art approaches which will be beneficial not only for students, but also for managers. İt is a work that blends ali these concepts and presents you with its fluent language and smooth flow.
Prof. Dr. A. Ercan GEGEZ
Dean, Altınbaş University Business School
Dr. Arzu Girişken’s fascinating book takes an intellectual dive into the Outlook of how companies are behaving during unprecedented times.
Dr. Girişken has insightfully brought together real-life innovate approaches connected to a relationship-oriented leadership, and with a perfectly blended fusion of the importance of increasing levels of motivation and passion among the vrorkforce of organizations.
Samer ABBOUD
Regional Managing Director, Ogilvy

Salih Güney Behavioral Sciences is a book that will benefit anyone who wants to know themselves, understand the reasons for the attitudes and behaviors exhibited, and complete their personal development in the field of human relations. The book consists of 19 units. In units 1 and 2, the development and basic concepts of behavioral sciences, and in units 3, 4, 5 and 6, culture, cultural change, social influence and conformity behavior, social structure, social relations and social institutions are emphasized. Learning and perception in units 7 and 8, social groups in unit 9, emotional intelligence, personality and self in units 10 and 11 are explained in detail.
Attitude and prejudice in the 12th unit, individual communication, adaptation problems and defense mechanisms, behavioral disorders in the 13th, 14th and 15th units, methods of coping with stress in the 16th, 17th and 18th units, motivation and leadership, and time management in the 19th unit. has been elaborated upon in detail.
In the units enriched with up-to-date examples, a plain language that can be easily understood by anyone who reads it is used.

Nihat Aytürk The basis of human relations and social activities in business and social life is custom and manners in every country; are the rules of behavior called respect, manners and courtesy. These rules are the legal, social, cultural and ethical norms of living and working together in love, respect, understanding and tolerance in family, society and business life. People who know these rules and abide by these rules in the society and business life they live in are always noticed and appreciated; loved, counted; become successful and respected people.
The rules of conduct applied in business and social life in Turkey and social events (celebrations, ceremonies, visits, invitations and banquets) as well as respect, etiquette, courtesy and dress code that are the basis of human relations are discussed in this book as the "Art of Behavior". and explained with examples in accordance with its cultural structure.

Suna Tevrüz - İnci Erdem - Tülay Bozkurt The main purpose of this book, which is about the human being and examines his behavior both as an individual and in the social and business environment, is to provide information about the various aspects of human behavior to those who have entered and will enter the working life.
The questions asked by the students in the selection of the topics in the book and what they told were guiding the authors and prompted the authors to fill some gaps in the Turkish literature. In this respect, although it is limited in subjects, this book is a complementary resource that provides important information for students in areas where human beings are at the core.
This book is interesting and helpful for anyone who is interested in human behavior, who wants to understand it and himself, in terms of its treatment and treatment of behavior at the individual, social and institutional levels.

Didem Sinem Altınel, Hürcan Kabakcı, Leyla Boy Akdağ, Nazime Ebru Özkul, Semra Güney, Uğur Güngör, Yasin Kartal One of the areas where effective leadership practices produce important results is organizational life and especially companies.
This book called Leadership from Past to Present it includes topics that will benefit managers and leaders who will manage organizations, institutions and businesses, and people with leadership characteristics who will create change and transformation in society and nations. Leadership theories and styles are at the forefront of the topics covered in the book. In addition, women's leadership, self-leadership, culture and leadership, ethics and leadership, adaptive leadership and entrepreneurial leadership, which are not covered much in the book, are also discussed. The work also includes the dark side of the leadership phenomenon, which is always considered as a positive concept.
Leadership from Past to Present book is a reference source for those who will write a graduation homework, project, master's and doctoral thesis.

Abdulkadir Yeler, Adem Palabıyık, Adem Sağır, Celal İnce, Cumhur Arslan, Ebru Çetin, Esra Işık, Gökhan Göktürk, Göknur Ege, Gül Aktaş, Hasan Biçim, Işılay Göktürk, İlknur Beyaz Özbey, İsmail Öz, Kerem Özbey, M. Yavuz Alptekin, Mehmet Koca, Onur Uca, Özkan Aydar, Özkan Öztürk, Selim Karyelioğlu, Ümmet Erkan, Yaşar Erjem, Yunus Anter, Zeynep Hiçdurmaz Although this work, titled Sociology from Yesterday to Today, has both linguistic problems arising from translation and content problems that do not overlap with the sociological realities of Turkey, it has been prepared as an alternative to many translated books used as textbooks.
This book, which has the content of the "Introduction to Sociology" course given in the sociology departments; It has been written in a comprehensive, detailed, exemplary and visually rich manner and in a simple language. With these aspects, it is a work that can be used by all readers who are interested in sociology as well as academicians and students.

Kahraman Çatı There is no doubt that education is the most fundamental factor in the development of entrepreneurship and innovation. In our country, the importance given to entrepreneurship education in both secondary and higher education is increasing. Some universities even plan to offer entrepreneurship courses in all their departments. Some of our universities offer entrepreneurship graduate programs. Therefore, it is necessary to increase the necessary materials for entrepreneurship education.
In this book titled Entrepreneurship and Innovation Management, basic topics such as the concept of entrepreneurship, entrepreneurship culture, ethics in entrepreneurship, business modeling and innovation management are explained in detail. In addition, the book covers the types of entrepreneurship and the management, marketing and finance issues that an entrepreneur must know.
Entrepreneurship and Innovation Management book will be of great benefit to people who will start new businesses, business people who need an innovative perspective to develop their business, and people who want to think innovatively at every stage of life.

Aysel Aziz Communication is a long process that started with the existence of human beings in the world, has survived to the present day and will continue in our future.
It is clear that it would be so difficult to explain a subject with such wide borders in the numbered pages of a book! However, by placing certain limitations, important parts of this long adventure were taken and tried to be conveyed to the reader within the framework of the introduction.
Starting from the definition of communication within this kind of limitation, after general information about communication such as its process, relationship with other disciplines, communication types, functions and models, interpersonal communication, mass communication and mass media, news agencies, historical communication and mass communication in Turkey. development, organizational communication, internet and social media. In the last two chapters of the book, the effects of communication on society and communication researches are discussed.
Each of these introductory information; It is researched, analyzed and published under separate headings by other academics, authors and researchers. The aim of this book, titled "Introduction to Communication", is to give general information about such studies as preliminary, and to direct those who want to deepen in their subjects to such studies.

Gönül BUDAK, Gülay BUDAK It would not be wrong to call the age of communication, where social media, virtual networks and mass communication advance with giant strides, as the age of image.
The importance of image structuring at individual, organizational and national levels is related to the fact that the image is a phenomenon that can be established and managed. Image studies are at the focal point of public relations. All other work is shaped around this focal point. For this reason, characterizing the activities carried out to create an image as public relations will be insufficient in naming the activities carried out. It would be more correct to say "Image Engineering" instead.
Within the framework of the SA 8000 Social Responsibility standard determined in 1997, businesses have started to contribute to the fields of Social Entrepreneurship, which also aims to create a positive image by proving to their target audience that they work with a "win-win" mentality and to provide a sustainable contribution to the welfare of the society by supporting disadvantaged people within the scope of their social responsibilities.
The target audiences defined within the scope of public relations are quite broad. It starts from within the business, from the employees, customers, potential customers, competitors, government, etc. It extends to many popular communities at the national and international level. One of the most important tools in reaching large masses of people; media, the other is the virtual environment. Thanks to virtual networks and social media, the business has been able to have the freedom to manage its own news. Moreover, it has become easier to manage the image of the enterprise, which can be edited 24 hours a day, 7 days a week, and can shape the desired visuality and content at any time in an extremely dynamic environment. However, considering how fast the spread of information as well as its creation can be in the age of communication, it should be accepted that the preservation of the image has become more difficult than before.
The importance of public relations activities is gradually increasing due to the search for answers on how to protect the image as well as how to structure the image in the desired direction.

Salih Güney The indispensable element for all businesses is people. For this reason, businesses that attach importance to the selection, placement, training, promotion, evaluation and retirement of their employees have always been successful in business life.
The human resources management book is a resource that people or institutions that want to be successful in the processes from the recruitment of the personnel to their retirement can apply.

Abdurrahman Benli, Ali İhsan Balcı, Ali Şahin Örnek, Bora Yenihan, Bünyamin Bacak, Canan Öykü Dönmez Kara, Cenk Murat Koçoğlu, Ebru Kanyılmaz Polat, Emrah Özkul, Gonca Gezer Aydın, Gökçe Cerev, Hüseyin Erkul, İlknur Karaaslan, İlknur Taştan Boz, Levent Şahin, Murat Uzunparmak, Mustafa Kara, Neslihan Arslan, Niyazi Yılmaz, Oğuz Başol, Oğuz Diker, Orkun Göktepe, Özgür Topkaya, Pelin Kanten, Sarp Kumlu, Siyret Ayas Şarman, Suat Uğur, Tanju Çolakoğlu, Tuncay Yılmaz, Ufuk Özer, Umut Eroğlu, Yener Pazarcık, Yusuf Yiğit, Zeynep Sözcan Let's go to 2050 for a moment. There are no wars left in the world. There is abundance in every country. There is no income distribution problem, poverty is almost over. Boundaries between countries have been removed. All production steps that require muscle power are made with real robots. Robots even design works of art. All unfinished symphonies, novels, scientific works and films are completed by artificial intelligence. He who wants immortality is being cloned.
Turkey is one of the rare countries that has established a colony on the Moon. A global power that has overcome environmental problems thanks to space mining. One of the few states that has created its own blockchain. Earth is a peaceful planet. The population has dwindled to half of what it is today.
People? They are programmed before they are born. They mainly devote time to philosophy, art and aesthetics.
Did you find this short projection unrealistic? You asked, so let's go back to the present.
Be prepared to face the following challenges:
• New technologies that fundamentally change the design of work,
• New expectations and values ​​in the workplace,
• workforce skill gap,
• Workplaces where employee loyalty decreases,
• The increase in the population consisting of long-term and even educated unemployed,
• The demographically changing labor market,
• A young generation that is not equipped enough for the business world,
• A troubled economic and social structure with regional and urban divisions.

Section author(s) who care for the richness of the literature; they discussed the business world from their own perspective within the scope of HRM discipline. While emphasizing the behavioral dimension of human resources management, on the other hand, the future orientations of human existence are approached glocally. Network quotes collected from social media, which sometimes point to a situation or a problem, and sometimes make you laugh/think, are scattered throughout the book. In addition, the link and QR codes of the relevant videos from social media are placed at the end of the chapters. The reader's interest was kept alive with the case studies and movie recommendations that were scripted or selected from daily life.
Target audience of the book:
• Students who receive undergraduate and graduate education in the field of HRM,
• Researchers and academics working in the field of HRM,
• HR managers and professionals,
• Employees and managers at all levels who are interested in the field of HRM.
• Good reading...

Muammer Doğan The latest information and principles, which have gained an international character in the field of contemporary business, are prepared in the book, which has been prepared by carefully evaluating both the developments in the literature and the new practices in the business world in the 2000s, on all subjects within the scope of business administration, from its establishment to its operation, and especially on business economics and management. techniques and strategies have been systematically studied. In particular, the basic subjects and concepts of business, the establishment of the business, management, production, marketing and finance functions are discussed in detail.
This book is suitable for the students of Faculties of Economics and Administrative Sciences, Faculties of Business and Engineering and Vocational Schools, which include courses such as business administration, business economics, business management, management and organization, production, marketing and finance, as well as Engineering faculties who have felt the weight and importance of business in recent years. It is a reference source for students.

Gülay Budak, Gönül Budak Regardless of the field of activity and scale (size), the management phenomenon has a universal character for all businesses and institutions. The importance of the management phenomenon comes from the fact that it covers the issues that will enable organizations to achieve their goals. Undoubtedly, the effectiveness of the manager increases as he continues to have scientific knowledge and experience in subjects with a scientific content. Thus, managers use the scarce resources of the organization in an effective and efficient way to reach the goals of the organization.
The most difficult aspect of the management profession is "managing people". People, whose expectations, needs and competencies are constantly changing, lead managers to seek different management as an increasingly complex resource.
Management is a rapidly changing and developing field of science. On the one hand, while new concepts, techniques, models and theories are brought to the field of management, on the other hand, many theories whose accuracy and validity were defended for a period of time can be disabled or transformed by being criticized.
Our Business Management book covers many current topics that will contribute to the knowledge of undergraduate, graduate and doctoral students studying in the field of business administration, as well as managers and manager candidates working at different levels of the business world.

Can Aydın Today, with the rapid rise of information and communication technologies, we see that information systems are used in almost every field. Businesses are also taking steps to produce these systems instead of just using information systems in their business processes. Programming skills are vital in taking these steps. While data analysis and artificial intelligence studies have been used in the solution of many business problems by leaving the theoretical environment in recent years, it has become compulsory for students studying in the field of social sciences, especially in the departments of business, economics, finance and management information systems, to take programming education in order to keep up with the developing conditions and to solve their current problems.
In the rapidly developing technology world, the realization of a software idea that comes to your mind is limited to 30 days. In other words, it is necessary not only to think of the idea, but also to implement it quickly. This book provides easy and fast programming education to students in the field of social sciences, explaining the solution of business problems with examples, and enables the development of a wide range of applications from web page design to data analysis, from machine learning to deep learning, which are the usage areas of Python programming language. Even someone who has no programming education, to develop an application using the Python language, it is enough to learn the theoretical information in this book and repeat the applications.

Aylin Göztaş, Banu Küçüksaraç, Dilek Esen, Duygu Hıdıroğlu, Elif Tunalı Çalışkan, Eylin Aktaş, Hüseyin Gül, Kenan Demirel, Mehmet Akif Çakırer, Mehmet Mecek, Murat Esen, Nihat Aytürk, Özge Kocakula, Sevim Koçer Career planning refers to the strategy one uses to set career goals and the ways to reach those goals. Having a career plan is critical for candidates who want to be successful not only in business but in all areas of life. Career planning is a multi-stage process in which career stages must be comprehensively addressed and executed in order for the candidate to achieve the success they want to achieve. With career planning, the candidate will have the chance to think in advance about alternative ways and routes for his future professional life, so that he will be able to construct his career journey on a “scenario-based” basis. A thoughtful career plan will both shape social life and provide a roadmap for the professional future. Thus, it will be possible to make informed choices about current job opportunities and potential future career opportunities. This book has been prepared with the contributions of expert academics, aimed at candidates, academics and professionals in business life who are looking for a guide both to see the current opportunities in their career journey and to explore potential career opportunities in the future. In each section, besides theoretical information, success stories of real people in their career journeys, advisory opinions given by experts in the field to candidates related to the subject, and additional reading suggestions for readers who want to deepen in the relevant section, as well as movie recommendations are given. We wish you a pleasant reading, hoping that it will be a useful guide for all readers.

Demet Gürüz, Ayşen Temel Eğinli Interpersonal communication begins with two people noticing each other and accepting each other's existence. In this process, the person; It conveys messages with its attitudes, personality, behaviors, what it does and does not do, what it says and does not say.
We are in the age of communication… If we are still talking but not explaining, telling but not being understood, talking but not listening, talking but not listening, talking and listening but still not being able to understand… our verbal and nonverbal messages, the factors that affect or hinder our communication should be questioned before our communication ends.
I guess I didn't understand...
You misunderstood me…
I wish I hadn't said that...
Oh my prejudices...
His tone sounded angry…
He made such an emphasis that…
Your eyes didn't say that, but…
He shook hands as if breaking my fingers…
What a stance it was, it told a lot…
Interpersonal Communication -Information-Impacts-Obstacles- evaluates various aspects of the interpersonal communication process with examples. In this sense, the book will shed light on both researchers who continue their academic studies and anyone who wants to communicate effectively.

Salih Güney The subject of leadership has a history as old as the process of people living collectively. Although it is the most studied, written and researched subject in the world, it is still not fully understood. For this reason, it preserves and will continue to protect its mystery.
The idea of ​​writing this book has occupied my mind for a long time. The reason was that leadership was perceived as a unit. However, later on, my thoughts changed. Writing the book, taking only the leadership unit, did not seem very satisfying. For this reason, it has come to the fore to include issues that are closely related to leadership in the book. Therefore, topics such as decision-making process, cultural structure, personality, communication, motivation, stress and moral structure were included in the book. Within each unit, general evaluations about leadership were made.
Changes and developments in the social, political, economic and technological fields are taking place at a dizzying pace in the world. In such a process of change and development, some basic elements are needed so that companies, institutions and societies do not fall behind. Chief among these is leadership. Because only those who have leadership qualities can bring institutions or societies to the desired welfare levels by including them in the change and development process in accordance with the requirements of the age.
The book was written in a format that can be used by those who prepared it for the management level, as well as associate, undergraduate, graduate and doctoral students. We tried to keep the language as simple as possible. Despite all this, mistakes and shortcomings will definitely be seen. For this reason, we welcome all positive or negative comments or suggestions from readers.

Ramazan Erturgut This work aims to reveal a solid knowledge that emerged as a result of the author's 21 years of working experience in the field of logistics, as well as the researches he made during his time abroad. In the book, the concepts, principles and characteristics related to Logistics and Supply Chain Management are presented in a systematic flow. However, there has been an interest in the classification of current issues affecting the progress of Logistics and Supply Chain Management and new trends shaping research. This book also classifies the relations of Logistics and Supply Chain Management as a scientific discipline with other disciplines by supporting the citations from the leading scientific journals in this field, and thus aims to contribute to filling a gap felt in the national literature.
In the content of the book, logistics activities at the scale of enterprises and institutions are presented with a comprehensive content, in addition, logistics management with global norms, logistics strategy, logistics performance management, logistics education, structural problems of logistics and supply chain, and Logistics Management in Turkey are discussed as a separate chapter. taken. In addition, "Annotated Logistics and International Trade Terms Dictionary" and "Incoterms 2010" add-ons, which contain basic terms in both fields, are included for the benefit of those who are interested in the subject. In this respect, it is considered that the work can be a source work for those who train and train in Logistics and Supply Chain Management, as well as scientists and practitioners in the field.

Halit Keskin, Ali Ekber Akgün, İpek Koçoğlu The book Organization Theory has been written to introduce the discipline of organization theory to the reader, to convey different perspectives, topics and theories in this field, and to create an infrastructure that can evaluate them. In the book, from the 19th century, when modernism, which emerged with the positivist approach in social sciences, shed light on the theory of organization, how the theory of organization developed until the 21st century, when the postmodernist approach was dominant in organization theory, which approaches were dominated by the theory of organization at different times, between approaches. It is aimed to systematically convey to the reader how conflicts are reflected in organizational theory and what difficulties they create in understanding organizations. While explaining how the theory of organization emerged and developed from a historical perspective, the book also aims to illuminate how social change overlaps with developments in other fields of science and its philosophical development as well as chronologically.
For effective learning of organizational theory, the diversity and complex nature of the field must first be acknowledged. Rather than trying to reduce the theory of organization to a single point of view, it is necessary to examine and enrich it within the framework of different perspectives of many paradigms. In this book, the complexity of organizational theory and its relevance to management practices as well as to social life are revealed by critical and distinctive assessments of different approaches, beyond the coherent and complementary explanations brought by the isomorphic approaches in many books to this field. It is aimed to break stereotypes in organizational theory, to prevent analysis based on a single paradigm, to prepare a suitable ground for reflexive thinking that is open to discussion and criticism, and to encourage a supra-paradigmatic understanding. Ultimately, the reader is expected to be able to understand the organization from different perspectives, think critically, move organizational theory beyond existing thought patterns, and develop enriching theoretical dialogues.

Salih Güney The reality underlying the success of organizations in today's globalization process is organizational internal effectiveness and efficiency. Because in difficult market conditions, organizations can continue their existence as long as they keep efficiency and productivity at high levels. The basic key to bringing efficiency and productivity to the desired levels is to know the "organizational structure" well.
Organizational behavior becoming a scientific discipline is very recent. However, the basic subject of organizational behavior, the human being and his productive work is very old. The interest of all scientists working on the organization has always focused on people and their efficiency.
People take part in an organizational structure at a certain period of their lives. The existence of people in organizational life depends on their success. This is closely related to the personal development of people. In this direction, Behavioral Sciences and Organizational Behavior trainings gain importance.
This book, whose chapter titles and topics were chosen primarily based on the needs of those who aim to be successful in business life, enables individuals to take a closer look at themselves and their business lives.

Yılmaz Akgündüz It is possible for organizations to reach their goals, by using their resources effectively and efficiently. The most important resource that organizations have is their employees, who are social and psychological assets. Understanding, influencing and directing the behavior of employees in the organization is the main focus of the field of organizational behavior. In this book, which consists of fifteen chapters, classical and contemporary organizational behavior issues are presented together.

Azize Ergeneli Organizational behavior is to understand the behavior of people working in the organization, both as individuals and as group members, so that organizations can be managed effectively. Understanding behaviors and their causes is important because it allows managers to predict the future behavior of individuals, to direct and control them in line with the goals of the organization. This book has been prepared with the development of the book called Organization and Human, which was written to provide both theoretical information and guidance on what can be done in practice for people who are candidates for management, but is completely exhausted.
For this purpose, the book consists of two parts: Organization and individual. In the part of the organization, the definition of the organization is given and the studies that require the definition of the organization as a socio-technical system are included, the interaction between the organization, the environment, technology and the organizational structure and its relations with the working individuals are mentioned.
In the individual part, first of all, the individual differences that make a person special as someone working in the organization are discussed. It has been tried to explain the formation of the personality traits of the individual and the factors affecting it, the learning process that has an important effect on his personality, the effect of what he has learned on his attitudes and how they shape his perception, and finally what causes his behavior.
Individuals may behave differently as a group member than when they are alone. Since the employees in organizations have to be in at least one work group, the behavior of the individual in the group has been tried to be explained, so that the people who will be managers are given theoretical and practical information about how they should manage individuals as a group member. In this section, it has been tried to convey information to the manager candidates about establishing a healthy communication, motivating the employees correctly, leading them effectively, explaining the reasons for the conflicts and stress they experience and how they can cope with it.

Ali Konak, Ali Kömürcü, Armağan Ercan, Aysun Devrim Yemenici, Beste Nisa Orhun, Emel Faiz, Engin Çavuş, Erdoğan Kaygın, Hümeyra Taşçıoğlu, İlhan Bozkurt, İrfan Yurt, M. Kadir Torun, Murat Göral, Onur Kavak, Özkan Şahin, Özlem Balaban, Öznur Bozkurt, Sağbetullah Meriç It is possible to hear from almost everyone who works in this field that many reference books referenced while doing research on entrepreneurship are not different from general business books. There are very few academic books that deal with the concept of entrepreneurship, which differentiates with the change in technology, and evaluate the issues with a current approach without moving away from the main field of entrepreneurship. This book is a candidate to be a bedside book for entrepreneurs, entrepreneur candidates, academics, students, researchers and all parties interested in this subject, showing how entrepreneurs in the digital age can produce successful results and supporting all the issues they cover with current examples. In this book, the characteristics of successful entrepreneurs, entry of entrepreneurs to national or international markets, creating competitiveness, virtual entrepreneurship, the effect of industry 4.0 and society 5.0 on entrepreneurship, current areas of entrepreneurship, issues that entrepreneurs should consider in obtaining effective financial resources, social entrepreneurship, entrepreneurship. The importance of ethics, the impact of universities on entrepreneurship, the concept of startup, the innovation strategies of entrepreneurs and creating a business model, which is the most important building block in the success of an enterprise, are discussed.

Saim Kılıç – Ali Alp When the Boss, who founded and grew his company with great difficulty, transfers the management of his company to a professional manager called the CEO / General Manager, that's when the problems begin to arise. Because, unfortunately, the saying of our forefathers, “the agent is like a principal”, is not always valid in company management. Alright;
Why can't the CEO (deputy) be like the Boss (principal)?
• Should the boss really be afraid of handing over the management of his company to a CEO?
•What are the common unethical behaviors of CEOs? Why and when do they exhibit these behaviors?
•How can the boss be protected from the CEO's potential wrong/unethical behavior?
• In what way the company's management system and Boss-CEO relations are designed, the saying “the agent is like a principal” is valid in the company management?
The book “The CEO of the Boss”, written by Saim Kılıç and Ali Alp, answers all these questions with an impartial perspective, plain language and concrete examples; explains the ways in which the ideal CEO of the boss can be created. This book, which includes many recommendations based on years of experience and observations, is an invaluable guide for bosses and CEOs alike.

Nihat Aytürk Official correspondence, speeches and meetings in public and corporate life (business environment), meetings, ceremonies and ceremonial events; invitations, visits and banquets; official business, transactions and activities are carried out in accordance with the protocol and social behavior rules as form and method. Therefore, knowing and obeying the protocol and social behavior rules is important and necessary in terms of representation and reputation. Because people and institutions who know the protocol and social behavior rules, obey these rules and apply them are always appreciated and preferred in public and social life.
The aim of the book is to provide all students studying at universities, all managers working in public institutions and private institutions (businesses), executive candidates, executive assistants, experts, all officials who are at the point of contact with the public and provide services to the public, to gain protocol knowledge and skills that they will use in their management, business and social lives. enable them to apply this knowledge successfully; thus increasing their success, effectiveness and prestige at individual, institutional, national and international levels.
This book has been prepared in accordance with the Protocol and Social Behavior Rules curriculum taught in the Office Management and Executive Assistant Vocational Schools of universities.

Dilaver Tengilimoğlu, Oğuz Işık, Mahmut Akbolat Healthcare businesses that offer labor- and technology-intensive services have a complex structure. This field, which requires a large number of professionals to work in harmony as well as intensive technology, also consumes a large part of the country's resources. For this reason, the importance of the management of health institutions is increasing day by day in our country as well as in the whole world. In parallel with this, it is of great importance to equip health managers with special knowledge and skills in health services as well as basic business information. For this purpose, this book has been prepared to meet the needs of both the increasing health management programs and the managers and other professionals who provide services in the sector.

Diler Aslan Organizations with well-defined processes and clearly identified relationships between these
processes are managed more effectively and efficiently. It is also proven that well-defined
and detailed process management in an organization contributes to success in digital
transformation. Quality, risk, and change management should be applied in every process.
This book is written from this perspective and consists of thirteen chapters:
1. Basic principles and knowledge for process management
2. Establishing a business process management system in an organization
3. Basic knowledge required for a business process management system
4. Alignment of the business processes’ objectives to the organization strategic goals
(Balanced Scorecard and Hoshin Kanri)
5. Assessment of business process management system (maturity models)
6. Change initiative based on continuous process improvement
7. Basic knowledge required for change initiative based on continuous process improvement
8. Establishment, implementation, monitoring and continuous improvement of risk
management process
9. Basic knowledge required for risk management process
10. Establishment of quality management system
11. Basic knowledge required for quality management system
12. Maturity assessment checklists and forms for quality management system (QMS)
13. Basic concepts and processes in the project management

Erdal Nebol All the processes that ensure that all the goods and services we need are readily available when we need them, form the core of the Supply Chain. A Supply Chain is a network of relationships that connects customers, retailers and wholesalers, manufacturers and their suppliers, and the regular flow of goods, money and information between individuals and organizations.
customers; they want more suitable, better and lower cost products. Competition between goods and service providers has also reached global dimensions. In order to be successful in competition, it has become a necessity for organizations in the supply chain to establish and execute a coordinated and effective cooperation.
This book; It examines the transactions in the supply chain from raw materials to the end user and the roles of the organizations that perform these transactions, within the framework of various business models. It then focuses on establishing integration between supply chain members on a local and global scale.

Salih Güney The Basic and General Business book has been written in accordance with today's business and management understanding. The establishment, responsibility, continuity and evaluation criteria of the enterprise are the main points of the book. The topics of the book are explained by following a systematic writing technique. The Basic and General Business book has three main purposes. The first aim is to provide systematic information to the students and teachers of the Faculty of Economics and Administrative Sciences; the second purpose is to provide basic information to those who want to open and manage a business; The third aim is to provide regular information to those who want to do academic studies in the field of business.

Nihat Erdoğmuş Career in terms of persons; It is a phenomenon that needs to be re-interpreted by taking into account the values, interests, personality and competencies, the time and future years. It is necessary to consider the concept of career as a lifelong process rather than a phenomenon that is chosen once in a certain time period. This process consists of different phases, in which there are different motives that direct the person in each phase, and it has a characteristic that changes over time. Career includes external and internal elements that must be taken in interaction and in a balanced way. The economic and social return of the career shows the external (objective) aspect, while the satisfaction and inner peace in the career indicates the internal (subjective) aspect. Although the weight of these elements varies to a certain extent according to the individuals, the balanced execution of these two will bring both the continuation of personal productivity and personal satisfaction. Career is a phenomenon that needs to be positioned correctly and balanced in terms of other roles and responsibilities for people in life. It is observed that career people develop more healthily in an environment where they take more responsibility and make choices accordingly, and where social structures and theories are supportive and facilitating.

A. Asuman Akdoğan, Ahmet Cevat Acar, Ahmet Günay, Anıl Boz Semerci, Azize Ergeneli, Azmi Yalçın, Deniz Elber Börü, Dursun Bingöl, Esengül İplik, Esra Aydın, Fatih Çetin, Fatma Nur İplik, H. Nejat Basım, İlker H. Çarıkçı, İpek Kalemci Tüzün, Kutay Özdemir, Onur Köksal, Rıza Demir, Rukiye Çelik, Selda Limon, Selen Doğan, Tina Shabsough, Umut Uyan, Zeyyat Sabuncuoğlu Career planning and management is the individual's achieving the desired results in his career and thus positively affecting his life. Managing one's career is about gaining and maintaining relative control over the expected outcomes associated with one's career. Everyone has thought about what skills, abilities and tendencies he has, in which profession he can evaluate them, how far he will advance and what he wants to do in his professional business life. At this point, professional support or individual planning becomes important.
This book is the product of a detailed assessment of career management in organizational and individual terms. Historical background of the concept of career, major theories framing the concept, traditional and contemporary approaches to career stages, career planning, career management, career approaches, career development methods, lifelong career, career success, individual career planning, career and work-family relationship, in organizations The book examines many issues such as career planning and management, career management in the future, current problems in career management and career approaches in disadvantaged groups with detailed and up-to-date references; It is a bedside resource in individual and organizational terms. In addition, it will be an adequate and up-to-date textbook as it is relatively inclusive to other publications in the domestic literature.

Gözde Mert People's transition from hunter and gatherer to settled order, urbanization and establishment of city-states, possession of seeds and products made division of labor and trade possible. This trade, which started with barter, led to the emergence of traders and businesses with the discovery of precious metals and money. The trade, which developed considerably through silk, took an international form. With the emergence of the railway and the telegraph, the businesses turned into increasingly gigantic enterprises.
The source of land, product, technology, knowledge and welfare has now become a commercial power. To have this power, military units were formed, alliances were made, laws were made and wars were made. Empires collapsed, regimes disappeared. Everything has come to an end, but the trade has not come to an end, he is still alive.
In this book, the theoretical and conceptual framework of international business is expressed and explained with case studies. International business is handled thematically with a multi-disciplinary approach.

Ahmet Demirden, Başar Demir, Beril Türkoğlu, Cem Şafak Çukur, Derya Karanfil, Emine İnan, Emine Yücel, Gülden Sayılan, Gülten Ünal, Halime Şenay Güzel, Hamit Coşkun, İlknur Dilekler, M. Ozan Altın, Nihal Mamatoğlu, Nur Elibol Pekaslan, Ozan Altın, Özden Yalçınkaya Alkar, Öznur Göçmen, Pelin Sağlam, Sami Çoksan, Selmin Erdi Gök, Sıla Demir, Tuğba Koçak Özel, Yankı Süsen Applied Social Psychology book, as far as we know, has the feature of being the first systematic resource written in this field in Turkey. Applied social psychology goes beyond the traditional application areas of psychology and presents the theoretical and empirical accumulation of (social) psychology within the framework of a holistic approach to the interventions and practices applied in order to solve social problems and increase social welfare. This book, which highlights the application areas rather than the basic scientific approach, integrates approaches from different disciplines of psychology with social psychological approaches.
Due to the wide variety of topics, this book is grouped into four main groups: The chapters in the first part focus on the basic principles and theoretical basis of applied social psychology and aim to lay the groundwork for applications. The second part of the book; It focuses on intervention programs developed to solve social problems such as migration, poverty, inequalities, conflict, consumption and social security. Third part; It includes chapters that highlight the role of social psychology in developing practice in areas such as health, education, business, law, politics, environment, sports and traffic. The last part consists of sections dealing with the cooperation between clinical psychology approaches, which is the traditional application area of ​​psychology, and social psychology approaches.

Gönül Budak Competence-Based Human Resource Management was first used in developed countries, especially in recent years. Although the concept of competence was introduced in the world in the 1960s, the implementation of Competency-Based Human Resources Management is very recent. Especially in our developing country, thanks to foreign investments and companies with foreign partners, domestic companies have had the opportunity to get to know this new approach and system and to see its benefits and apply it.
On the one hand, our businesses' desire to make a difference while seeking competitive advantage, on the other hand, the pressures of the legislation regulating business life and adopted in the European Union harmonization process, humanistic approaches to the employees and the pursuit of peace in the workplace and thus increasing efficiency and productivity are very important in the spread of the competence-oriented approach to human resources. played a role.
In this book, after examining the historical development of human resources, basic approaches, strategic management of human resources, behavioral, technical and legal dimensions of this function are also included. In addition, the classic human resources management functions in the book have been enriched by adding a competence-based management vision.

Yüksel Koç Yalkın, Volkan Demir Budgeting process and planning systems in businesses have a great importance in management accounting practices. Because business budgets are a management planning. Operating budgets provide the management with the opportunity to confront and solve all the problems that the organization is likely to face in the future. Thus, business administrations try to keep the effects of financial and non-financial problems they may encounter at the lowest level.
When the operating budgets are prepared correctly; (1) increasing efficiency by ensuring the effective use of resources, (2) increasing profitability with the efforts to achieve strategic goals, (3) timing of financial plans and liquidity success, (4) reporting targets between departments or departments and deviations from these targets at the end of the period. provides performance management.

Özlem Çetinkaya Bozkurt - Adnan Kalkan - Ecir Uğur Küçüksille - Gönül İpek Alkan - Ali Apalı - Alper Aytekin - Onur Doğan - Melike Şişeci Çeşmeli - Nil Esra Dal - İhsan Pençe - Hakan Tunç The aim of this book, which has been prepared by many young people with different specializations and academicians working at different universities, to raise awareness in the field of Management Information Systems, at least with conceptual and applied examples, is to provide the target audience with information about the concepts, systems, functions and applications related to management information systems.
This book consists of three main parts. The first main chapter has been prepared on the basics and concepts of management information system and is a general introduction. The second main part; focuses on in-house information systems under the sub-titles of marketing, production, accounting, finance and human resources information systems. Third part; It includes data mining, big data, business intelligence and international trade information systems under the title of applications. We would like to thank all the readers who will improve this work with their constructive criticisms and hope it will be useful to those who are interested in the subject.

Nihat Aytürk In principle, the management of goods and services produced in all public institutions and businesses is based on knowledge and science; management of people depends on knowledge, skills and experience. Therefore, management is scientific; management is a skill-based artistic function and activity. Every manager has to be knowledgeable in the science of management and the art of management, to train and improve himself in this regard in order to be successful.
However, in organizational life, the field of business of managers is mostly human. Because the goods and services produced in every organization are realized by people (employees) and offered to people. Therefore, organizational success depends on the successful management of the employees as well as the effective and efficient management of the goods and services produced. Successfully managing employees in an organization (institution and business); that satisfies them in their work and workplace; A manager who also produces goods and services effectively and efficiently is a real leader. However, humans are the most difficult psychosocial beings in the world to manage. Therefore, managing people is a difficult art based on knowledge, skills and experience: The Art of Management.
The book ARTS OF MANAGEMENT, written by the author as a result of his experience in bureaucratic, diplomatic and academic management as a management science and public administration expert of 40 years, was renewed in accordance with contemporary scientific developments in its 7th edition and improved with the addition of 9 more chapters. It is also enriched with photographs suitable for the subjects, which are explained in detail with examples and case studies in order to apply the principles and procedures.
We believe that when you read this book and apply the suggested principles and methods, there will be a positive development in your management and business life and will contribute to your success. Our goal is for You to be a successful “leading manager” in your organization or business.