Arzu Girişken İn the current competitive environment, focuslng on the development of human Capital is increasingly becoming a competitive advantage for ali companies. Increasing the level of energy, motivation and passion of individuals vvithin an organization is key to increase productivity, decrease people turnover and improve the ability to cope with the increasingly frequent changes necessary to remain competitive in a hyper-competitive market.
İn this book, Dr. Arzu Girişken is clearly demonstrating how this approach, together with a relationship-oriented leadership, has a positive impact on the increase organisational emotional memory level, as well as, organizational innovation capacity ultimately leading to a superior performance of the vvhole organisation.
Massimiliano POGLIANI llly Global CEO
The pandemic due to the Corona Virüs has impacted corporations vvorldvvide, often forcing managementto choose betvveen bottom line and more humanistic considerations.
Inherent in these decisions is the concept of business emotional intelligence. İn Corporate EQ: Understanding and Managing Emotions, Dr. Girişken has given us some useful tools and insights to help navigate this new and difficult landscape.
Prof. Dr. Richard D. DE VEAUX
Vice President, American Statistical Association (ASA)
This book by Dr. Arzu Girişken takes an emotional look at businesses by these words: Emotions, Memory, Organization, İnnovation, Leadership, Performance, Employer, EQ.
This book is a must-have for anyone who is interested in these concepts. İt is bringing to life the state-of-the-art approaches which will be beneficial not only for students, but also for managers. İt is a work that blends ali these concepts and presents you with its fluent language and smooth flow.
Prof. Dr. A. Ercan GEGEZ
Dean, Altınbaş University Business School
Dr. Arzu Girişken’s fascinating book takes an intellectual dive into the Outlook of how companies are behaving during unprecedented times.
Dr. Girişken has insightfully brought together real-life innovate approaches connected to a relationship-oriented leadership, and with a perfectly blended fusion of the importance of increasing levels of motivation and passion among the vrorkforce of organizations.
Samer ABBOUD
Regional Managing Director, Ogilvy

Salih Güney Behavioral Sciences is a book that will benefit anyone who wants to know themselves, understand the reasons for the attitudes and behaviors exhibited, and complete their personal development in the field of human relations. The book consists of 19 units. In units 1 and 2, the development and basic concepts of behavioral sciences, and in units 3, 4, 5 and 6, culture, cultural change, social influence and conformity behavior, social structure, social relations and social institutions are emphasized. Learning and perception in units 7 and 8, social groups in unit 9, emotional intelligence, personality and self in units 10 and 11 are explained in detail.
Attitude and prejudice in the 12th unit, individual communication, adaptation problems and defense mechanisms, behavioral disorders in the 13th, 14th and 15th units, methods of coping with stress in the 16th, 17th and 18th units, motivation and leadership, and time management in the 19th unit. has been elaborated upon in detail.
In the units enriched with up-to-date examples, a plain language that can be easily understood by anyone who reads it is used.

Nihat Aytürk The basis of human relations and social activities in business and social life is custom and manners in every country; are the rules of behavior called respect, manners and courtesy. These rules are the legal, social, cultural and ethical norms of living and working together in love, respect, understanding and tolerance in family, society and business life. People who know these rules and abide by these rules in the society and business life they live in are always noticed and appreciated; loved, counted; become successful and respected people.
The rules of conduct applied in business and social life in Turkey and social events (celebrations, ceremonies, visits, invitations and banquets) as well as respect, etiquette, courtesy and dress code that are the basis of human relations are discussed in this book as the "Art of Behavior". and explained with examples in accordance with its cultural structure.

Suna Tevrüz - İnci Erdem - Tülay Bozkurt The main purpose of this book, which is about the human being and examines his behavior both as an individual and in the social and business environment, is to provide information about the various aspects of human behavior to those who have entered and will enter the working life.
The questions asked by the students in the selection of the topics in the book and what they told were guiding the authors and prompted the authors to fill some gaps in the Turkish literature. In this respect, although it is limited in subjects, this book is a complementary resource that provides important information for students in areas where human beings are at the core.
This book is interesting and helpful for anyone who is interested in human behavior, who wants to understand it and himself, in terms of its treatment and treatment of behavior at the individual, social and institutional levels.

Didem Sinem Altınel, Hürcan Kabakcı, Leyla Boy Akdağ, Nazime Ebru Özkul, Semra Güney, Uğur Güngör, Yasin Kartal One of the areas where effective leadership practices produce important results is organizational life and especially companies.
This book called Leadership from Past to Present it includes topics that will benefit managers and leaders who will manage organizations, institutions and businesses, and people with leadership characteristics who will create change and transformation in society and nations. Leadership theories and styles are at the forefront of the topics covered in the book. In addition, women's leadership, self-leadership, culture and leadership, ethics and leadership, adaptive leadership and entrepreneurial leadership, which are not covered much in the book, are also discussed. The work also includes the dark side of the leadership phenomenon, which is always considered as a positive concept.
Leadership from Past to Present book is a reference source for those who will write a graduation homework, project, master's and doctoral thesis.

Abdulkadir Yeler, Adem Palabıyık, Adem Sağır, Celal İnce, Cumhur Arslan, Ebru Çetin, Esra Işık, Gökhan Göktürk, Göknur Ege, Gül Aktaş, Hasan Biçim, Işılay Göktürk, İlknur Beyaz Özbey, İsmail Öz, Kerem Özbey, M. Yavuz Alptekin, Mehmet Koca, Onur Uca, Özkan Aydar, Özkan Öztürk, Selim Karyelioğlu, Ümmet Erkan, Yaşar Erjem, Yunus Anter, Zeynep Hiçdurmaz Although this work, titled Sociology from Yesterday to Today, has both linguistic problems arising from translation and content problems that do not overlap with the sociological realities of Turkey, it has been prepared as an alternative to many translated books used as textbooks.
This book, which has the content of the "Introduction to Sociology" course given in the sociology departments; It has been written in a comprehensive, detailed, exemplary and visually rich manner and in a simple language. With these aspects, it is a work that can be used by all readers who are interested in sociology as well as academicians and students.

Aysel Aziz Communication is a long process that started with the existence of human beings in the world, has survived to the present day and will continue in our future.
It is clear that it would be so difficult to explain a subject with such wide borders in the numbered pages of a book! However, by placing certain limitations, important parts of this long adventure were taken and tried to be conveyed to the reader within the framework of the introduction.
Starting from the definition of communication within this kind of limitation, after general information about communication such as its process, relationship with other disciplines, communication types, functions and models, interpersonal communication, mass communication and mass media, news agencies, historical communication and mass communication in Turkey. development, organizational communication, internet and social media. In the last two chapters of the book, the effects of communication on society and communication researches are discussed.
Each of these introductory information; It is researched, analyzed and published under separate headings by other academics, authors and researchers. The aim of this book, titled "Introduction to Communication", is to give general information about such studies as preliminary, and to direct those who want to deepen in their subjects to such studies.

Gönül BUDAK, Gülay BUDAK It would not be wrong to call the age of communication, where social media, virtual networks and mass communication advance with giant strides, as the age of image.
The importance of image structuring at individual, organizational and national levels is related to the fact that the image is a phenomenon that can be established and managed. Image studies are at the focal point of public relations. All other work is shaped around this focal point. For this reason, characterizing the activities carried out to create an image as public relations will be insufficient in naming the activities carried out. It would be more correct to say "Image Engineering" instead.
Within the framework of the SA 8000 Social Responsibility standard determined in 1997, businesses have started to contribute to the fields of Social Entrepreneurship, which also aims to create a positive image by proving to their target audience that they work with a "win-win" mentality and to provide a sustainable contribution to the welfare of the society by supporting disadvantaged people within the scope of their social responsibilities.
The target audiences defined within the scope of public relations are quite broad. It starts from within the business, from the employees, customers, potential customers, competitors, government, etc. It extends to many popular communities at the national and international level. One of the most important tools in reaching large masses of people; media, the other is the virtual environment. Thanks to virtual networks and social media, the business has been able to have the freedom to manage its own news. Moreover, it has become easier to manage the image of the enterprise, which can be edited 24 hours a day, 7 days a week, and can shape the desired visuality and content at any time in an extremely dynamic environment. However, considering how fast the spread of information as well as its creation can be in the age of communication, it should be accepted that the preservation of the image has become more difficult than before.
The importance of public relations activities is gradually increasing due to the search for answers on how to protect the image as well as how to structure the image in the desired direction.

Demet Gürüz, Ayşen Temel Eğinli Interpersonal communication begins with two people noticing each other and accepting each other's existence. In this process, the person; It conveys messages with its attitudes, personality, behaviors, what it does and does not do, what it says and does not say.
We are in the age of communication… If we are still talking but not explaining, telling but not being understood, talking but not listening, talking but not listening, talking and listening but still not being able to understand… our verbal and nonverbal messages, the factors that affect or hinder our communication should be questioned before our communication ends.
I guess I didn't understand...
You misunderstood me…
I wish I hadn't said that...
Oh my prejudices...
His tone sounded angry…
He made such an emphasis that…
Your eyes didn't say that, but…
He shook hands as if breaking my fingers…
What a stance it was, it told a lot…
Interpersonal Communication -Information-Impacts-Obstacles- evaluates various aspects of the interpersonal communication process with examples. In this sense, the book will shed light on both researchers who continue their academic studies and anyone who wants to communicate effectively.

Salih Güney The subject of leadership has a history as old as the process of people living collectively. Although it is the most studied, written and researched subject in the world, it is still not fully understood. For this reason, it preserves and will continue to protect its mystery.
The idea of ​​writing this book has occupied my mind for a long time. The reason was that leadership was perceived as a unit. However, later on, my thoughts changed. Writing the book, taking only the leadership unit, did not seem very satisfying. For this reason, it has come to the fore to include issues that are closely related to leadership in the book. Therefore, topics such as decision-making process, cultural structure, personality, communication, motivation, stress and moral structure were included in the book. Within each unit, general evaluations about leadership were made.
Changes and developments in the social, political, economic and technological fields are taking place at a dizzying pace in the world. In such a process of change and development, some basic elements are needed so that companies, institutions and societies do not fall behind. Chief among these is leadership. Because only those who have leadership qualities can bring institutions or societies to the desired welfare levels by including them in the change and development process in accordance with the requirements of the age.
The book was written in a format that can be used by those who prepared it for the management level, as well as associate, undergraduate, graduate and doctoral students. We tried to keep the language as simple as possible. Despite all this, mistakes and shortcomings will definitely be seen. For this reason, we welcome all positive or negative comments or suggestions from readers.

Halit Keskin, Ali Ekber Akgün, İpek Koçoğlu The book Organization Theory has been written to introduce the discipline of organization theory to the reader, to convey different perspectives, topics and theories in this field, and to create an infrastructure that can evaluate them. In the book, from the 19th century, when modernism, which emerged with the positivist approach in social sciences, shed light on the theory of organization, how the theory of organization developed until the 21st century, when the postmodernist approach was dominant in organization theory, which approaches were dominated by the theory of organization at different times, between approaches. It is aimed to systematically convey to the reader how conflicts are reflected in organizational theory and what difficulties they create in understanding organizations. While explaining how the theory of organization emerged and developed from a historical perspective, the book also aims to illuminate how social change overlaps with developments in other fields of science and its philosophical development as well as chronologically.
For effective learning of organizational theory, the diversity and complex nature of the field must first be acknowledged. Rather than trying to reduce the theory of organization to a single point of view, it is necessary to examine and enrich it within the framework of different perspectives of many paradigms. In this book, the complexity of organizational theory and its relevance to management practices as well as to social life are revealed by critical and distinctive assessments of different approaches, beyond the coherent and complementary explanations brought by the isomorphic approaches in many books to this field. It is aimed to break stereotypes in organizational theory, to prevent analysis based on a single paradigm, to prepare a suitable ground for reflexive thinking that is open to discussion and criticism, and to encourage a supra-paradigmatic understanding. Ultimately, the reader is expected to be able to understand the organization from different perspectives, think critically, move organizational theory beyond existing thought patterns, and develop enriching theoretical dialogues.

Salih Güney The reality underlying the success of organizations in today's globalization process is organizational internal effectiveness and efficiency. Because in difficult market conditions, organizations can continue their existence as long as they keep efficiency and productivity at high levels. The basic key to bringing efficiency and productivity to the desired levels is to know the "organizational structure" well.
Organizational behavior becoming a scientific discipline is very recent. However, the basic subject of organizational behavior, the human being and his productive work is very old. The interest of all scientists working on the organization has always focused on people and their efficiency.
People take part in an organizational structure at a certain period of their lives. The existence of people in organizational life depends on their success. This is closely related to the personal development of people. In this direction, Behavioral Sciences and Organizational Behavior trainings gain importance.
This book, whose chapter titles and topics were chosen primarily based on the needs of those who aim to be successful in business life, enables individuals to take a closer look at themselves and their business lives.

Yılmaz Akgündüz It is possible for organizations to reach their goals, by using their resources effectively and efficiently. The most important resource that organizations have is their employees, who are social and psychological assets. Understanding, influencing and directing the behavior of employees in the organization is the main focus of the field of organizational behavior. In this book, which consists of fifteen chapters, classical and contemporary organizational behavior issues are presented together.

Azize Ergeneli Organizational behavior is to understand the behavior of people working in the organization, both as individuals and as group members, so that organizations can be managed effectively. Understanding behaviors and their causes is important because it allows managers to predict the future behavior of individuals, to direct and control them in line with the goals of the organization. This book has been prepared with the development of the book called Organization and Human, which was written to provide both theoretical information and guidance on what can be done in practice for people who are candidates for management, but is completely exhausted.
For this purpose, the book consists of two parts: Organization and individual. In the part of the organization, the definition of the organization is given and the studies that require the definition of the organization as a socio-technical system are included, the interaction between the organization, the environment, technology and the organizational structure and its relations with the working individuals are mentioned.
In the individual part, first of all, the individual differences that make a person special as someone working in the organization are discussed. It has been tried to explain the formation of the personality traits of the individual and the factors affecting it, the learning process that has an important effect on his personality, the effect of what he has learned on his attitudes and how they shape his perception, and finally what causes his behavior.
Individuals may behave differently as a group member than when they are alone. Since the employees in organizations have to be in at least one work group, the behavior of the individual in the group has been tried to be explained, so that the people who will be managers are given theoretical and practical information about how they should manage individuals as a group member. In this section, it has been tried to convey information to the manager candidates about establishing a healthy communication, motivating the employees correctly, leading them effectively, explaining the reasons for the conflicts and stress they experience and how they can cope with it.

Nihat Aytürk Official correspondence, speeches and meetings in public and corporate life (business environment), meetings, ceremonies and ceremonial events; invitations, visits and banquets; official business, transactions and activities are carried out in accordance with the protocol and social behavior rules as form and method. Therefore, knowing and obeying the protocol and social behavior rules is important and necessary in terms of representation and reputation. Because people and institutions who know the protocol and social behavior rules, obey these rules and apply them are always appreciated and preferred in public and social life.
The aim of the book is to provide all students studying at universities, all managers working in public institutions and private institutions (businesses), executive candidates, executive assistants, experts, all officials who are at the point of contact with the public and provide services to the public, to gain protocol knowledge and skills that they will use in their management, business and social lives. enable them to apply this knowledge successfully; thus increasing their success, effectiveness and prestige at individual, institutional, national and international levels.
This book has been prepared in accordance with the Protocol and Social Behavior Rules curriculum taught in the Office Management and Executive Assistant Vocational Schools of universities.

Dilaver Tengilimoğlu, Oğuz Işık, Mahmut Akbolat Healthcare businesses that offer labor- and technology-intensive services have a complex structure. This field, which requires a large number of professionals to work in harmony as well as intensive technology, also consumes a large part of the country's resources. For this reason, the importance of the management of health institutions is increasing day by day in our country as well as in the whole world. In parallel with this, it is of great importance to equip health managers with special knowledge and skills in health services as well as basic business information. For this purpose, this book has been prepared to meet the needs of both the increasing health management programs and the managers and other professionals who provide services in the sector.

A. Asuman Akdoğan, Ahmet Cevat Acar, Ahmet Günay, Anıl Boz Semerci, Azize Ergeneli, Azmi Yalçın, Deniz Elber Börü, Dursun Bingöl, Esengül İplik, Esra Aydın, Fatih Çetin, Fatma Nur İplik, H. Nejat Basım, İlker H. Çarıkçı, İpek Kalemci Tüzün, Kutay Özdemir, Onur Köksal, Rıza Demir, Rukiye Çelik, Selda Limon, Selen Doğan, Tina Shabsough, Umut Uyan, Zeyyat Sabuncuoğlu Career planning and management is the individual's achieving the desired results in his career and thus positively affecting his life. Managing one's career is about gaining and maintaining relative control over the expected outcomes associated with one's career. Everyone has thought about what skills, abilities and tendencies he has, in which profession he can evaluate them, how far he will advance and what he wants to do in his professional business life. At this point, professional support or individual planning becomes important.
This book is the product of a detailed assessment of career management in organizational and individual terms. Historical background of the concept of career, major theories framing the concept, traditional and contemporary approaches to career stages, career planning, career management, career approaches, career development methods, lifelong career, career success, individual career planning, career and work-family relationship, in organizations The book examines many issues such as career planning and management, career management in the future, current problems in career management and career approaches in disadvantaged groups with detailed and up-to-date references; It is a bedside resource in individual and organizational terms. In addition, it will be an adequate and up-to-date textbook as it is relatively inclusive to other publications in the domestic literature.

Ahmet Demirden, Başar Demir, Beril Türkoğlu, Cem Şafak Çukur, Derya Karanfil, Emine İnan, Emine Yücel, Gülden Sayılan, Gülten Ünal, Halime Şenay Güzel, Hamit Coşkun, İlknur Dilekler, M. Ozan Altın, Nihal Mamatoğlu, Nur Elibol Pekaslan, Ozan Altın, Özden Yalçınkaya Alkar, Öznur Göçmen, Pelin Sağlam, Sami Çoksan, Selmin Erdi Gök, Sıla Demir, Tuğba Koçak Özel, Yankı Süsen Applied Social Psychology book, as far as we know, has the feature of being the first systematic resource written in this field in Turkey. Applied social psychology goes beyond the traditional application areas of psychology and presents the theoretical and empirical accumulation of (social) psychology within the framework of a holistic approach to the interventions and practices applied in order to solve social problems and increase social welfare. This book, which highlights the application areas rather than the basic scientific approach, integrates approaches from different disciplines of psychology with social psychological approaches.
Due to the wide variety of topics, this book is grouped into four main groups: The chapters in the first part focus on the basic principles and theoretical basis of applied social psychology and aim to lay the groundwork for applications. The second part of the book; It focuses on intervention programs developed to solve social problems such as migration, poverty, inequalities, conflict, consumption and social security. Third part; It includes chapters that highlight the role of social psychology in developing practice in areas such as health, education, business, law, politics, environment, sports and traffic. The last part consists of sections dealing with the cooperation between clinical psychology approaches, which is the traditional application area of ​​psychology, and social psychology approaches.

Nihat Aytürk In principle, the management of goods and services produced in all public institutions and businesses is based on knowledge and science; management of people depends on knowledge, skills and experience. Therefore, management is scientific; management is a skill-based artistic function and activity. Every manager has to be knowledgeable in the science of management and the art of management, to train and improve himself in this regard in order to be successful.
However, in organizational life, the field of business of managers is mostly human. Because the goods and services produced in every organization are realized by people (employees) and offered to people. Therefore, organizational success depends on the successful management of the employees as well as the effective and efficient management of the goods and services produced. Successfully managing employees in an organization (institution and business); that satisfies them in their work and workplace; A manager who also produces goods and services effectively and efficiently is a real leader. However, humans are the most difficult psychosocial beings in the world to manage. Therefore, managing people is a difficult art based on knowledge, skills and experience: The Art of Management.
The book ARTS OF MANAGEMENT, written by the author as a result of his experience in bureaucratic, diplomatic and academic management as a management science and public administration expert of 40 years, was renewed in accordance with contemporary scientific developments in its 7th edition and improved with the addition of 9 more chapters. It is also enriched with photographs suitable for the subjects, which are explained in detail with examples and case studies in order to apply the principles and procedures.
We believe that when you read this book and apply the suggested principles and methods, there will be a positive development in your management and business life and will contribute to your success. Our goal is for You to be a successful “leading manager” in your organization or business.